Flooring business CRM software
Flooring business CRM software for the job that changes after the customer picks material. Quotes reprice as selections move, multi-room installs track across days, and subcontractors share your crews' calendar.
7
$12,400
9
$54,600
Harrington Residence
Whole Home Hardwood Install
Summit Office Park
Commercial LVP Install
Amy Castillo
Master Bath Tile
Software a flooring business runs on
Margin on a flooring job disappears the moment the customer changes material and nobody reprices. Smarfle reprices the quote as selections change, tracks multi-room installs across days, and puts subcontractors on the same calendar as your own crews. One installer or several crews.
Flooring scheduling software
Every job needs a measure, an order and an install, and the install depends on a delivery date you do not control. Smarfle dates the fitting against when the material actually lands, so the second appointment is real rather than something you promise to arrange.
Learn moreFlooring dispatch software
Two installers standing in a room with no material is the expensive failure in your business. Smarfle shows what is genuinely on site before a crew is committed, and puts the room dimensions and subfloor notes in the installer's hand rather than on a call.
Learn moreFlooring billing software
Your wholesaler wants paying long before the customer does, and the gap in between is financed by you. Smarfle raises the deposit against the job with its terms and its due date on it, so the order moves when the money does.
Learn moreFlooring invoicing software
You order material before the deposit clears, which means you are funding the customer's floor. Smarfle records the deposit against the job and splits material from fitting on the final invoice, so the balance is what is owed and the argument never starts.
Learn moreThe growth side, built in
Flooring call tracking
Measure-request calls carry project budgets. Tracking records what was discussed, and missed calls get texted back before the homeowner books another showroom visit.
Reviews and Google Business Profile
A review request after the final walkthrough, while the new floor still squeaks clean, builds the gallery of proof that sells the next install.
Website and lead follow-ups
Estimate requests from your site arrive with room dimensions and photos, and follow-ups revive the projects that stalled at the sample stage.
CRM plans that grow with your flooring business
All plans include a 7-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 100 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Activity log, tags, custom fields
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 200 clients
- 1 GB storage
- Everything in Solo
- Voice AI receptionist (usage-based)
- GMB rank tracking
- Search Console integration
- API access + webhooks
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 500 clients
- 3 branch locations
- 5 GB storage
- Everything in Starter
- AI email & SMS drafts
- AI work order summaries
- GBP Posts + Dashboard
- Workflows automation
- Website builder + AI content
Business
Multi-location operations
- Up to 30 users
- Up to 1,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Priority support
- Higher AI credit limits
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
What an inefficient flooring business looks like
Flooring margin is decided after the quote, when the customer changes their mind about material. Nobody enjoys reopening the price conversation, so often nobody does.
Material selection changes cause billing confusion
Clients upgrade from LVP to hardwood or change tile mid-project, and without a documented change order process, the revised pricing never makes it onto the final invoice.
Multi-room projects are hard to track across days
Large residential or commercial installs span multiple days and rooms. Without a progress system, the office does not know what was done, what remains, and when to send the final invoice.
Subcontractor coordination creates scheduling gaps
Flooring often runs after drywall, painting, or plumbing. When prior trades run late, your crew shows up to an unprepared site and the schedule cascades for every job that week.
Every flooring call, handled your way
Calls are transcribed onto the customer, so a material question asked by phone is written down where the quote already lives.
Plain forwarding
$0.04/min
Just rings your phone. Every call logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.
Busy message + text-back
~$0.05/call
Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.
AI receptionist
$0.25/min
The AI answers, qualifies the caller, and books the job. Great after hours if you want it.
Spam screening is included in every mode
Turn it on and unknown callers hear one sentence and press a key before the call connects. Dialer software does not press keys, so it never reaches you. How screening works
- Your customers skip it. Known clients and callers on mobile numbers are never screened.
- You are not billed for it. Screened, silent, and blocked calls cost nothing.
- One blocklist. Block a number once and it stops calling and texting.
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
How a flooring project flows through Smarfle
Material choices change and the quote has to keep up. Here is the sequence from the first measurement to the final payment.
- 1
Measurement and estimate requested
An estimate request arrives with the property and the material preference captured, whether it came from the form, a call, or a referral.
- 2
Measure-up booked
Calendar holds the slot. Estimator brings work order, captures square footage, subfloor condition, and material choice via custom fields.
- 3
Quote sent + approved + scheduled
Estimate from line items including material and labor, contract sent for signature, deposit via Stripe, install becomes a multi-day work order.
- 4
Install tracked daily
Daily photos, job checklist for subfloor / underlayment / install / trim / cleanup, time tracking per installer, material draws from inventory.
- 5
Final invoice + review + warranty
Final invoice on completion via Stripe payment link, review request automatic, maintenance reminders for warranty year.
Same flow for every flooring business, only the terminology and details change.
Smarfle fits some flooring businesses better than others
If you quote, install, and invoice then this fits, while a supply-only business has no job to schedule.
We built this for you if...
Tap the ones that resonate
This probably isn't for you if...
And that's okay
Everything Smarfle does for a flooring business
The install is the visible part. Quoting accurately, scheduling around material, and billing the change are the rest.
Material specs on every work order
Log flooring type, brand, SKU, square footage, and subfloor condition. When a client changes materials, the documented change order updates the invoice automatically.
Room-by-room progress tracking
Use the activity log to note which rooms are prepped, in progress, or complete each day. The office, crew, and client stay aligned without phone calls.
Subfloor and finished install photos
Photograph subfloor condition before installation and completed rooms after. Documentation protects against callbacks and proves quality.
Installers and subs on one calendar
Every install sits on a shared calendar colored by the installer who owns it, and a sub you bring in gets a login and shows up there the same way. When drywall runs late you move the date and see at a glance whose week just changed.
Flooring business software on the install day
The person who measured the rooms is rarely the person laying the floor. Everything the first one learned has to survive that handoff, from the subfloor condition to the order the rooms get done in. That is work for fields you set up yourself and a checklist the installer actually ticks off.
A flooring job passes through several hands, and only what was written down survives the handoff.
Subfloor to transitions, in order
Moisture readings, acclimation time, underlayment and transition strips have to happen in one sequence or the floor fails later. Put that sequence on the service and each install built from it carries the same items for the crew to check off on site.
Species, thickness and SKU on the record
Wood species, plank thickness, the SKU you ordered and the subfloor found underneath are what a flooring job hinges on. You set each up as its own entry on the customer, choosing whether it takes words, figures, a calendar date or a menu, and it is there to look up later.
Plank, adhesive and underlayment on hand
Every box, roll and bucket carries a cost, a running count and the level where you want to reorder. Pulling material onto a job drops the count, so a shortfall surfaces while you can still send the installer out with the right pallet.
Per showroom crews and calendars
The showroom and the warehouse yard each keep separate installers, separate calendars and separate numbers customers can call. Choosing one from the location list narrows every page down to it, so a second yard is a filter rather than another login.
Get more customers for your flooring business
Flooring lead generation
Flooring jobs are large and they start with somebody pricing material online, which is exactly where Smarfle puts you, with the room count and material interest already attached. One install covers a long run of leads.
Flat pricing per accepted lead
Flooring leads run about $35 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.
When leads start
We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.
Requests arrive pre-qualified
Every quote request already answers what flooring are you considering and how much space, so your callback quotes instead of interviews.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.
Flooring contractors ask these during the free trial
Related industries
Other trades using Smarfle to run their book of business.
Switching to Smarfle from other flooring software?
One of our staff does the move manually, customer list and material pricing included, brought in as a file so quotes out for approval and installs already scheduled do not get retyped. Installers and the subs who need access are added to the account separately. The people doing that work sit in the US.
Why businesses stay
Who you are buying from
We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.
Ready to run your flooring business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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