Run Your Flooring Business From Estimate to Installation
Smarfle gives flooring contractors the tools to manage material selections, schedule installation crews, track project progress, and collect payment without the back-and-forth.
7
$12,400
9
$54,600
Harrington Residence
Whole Home Hardwood Install
Summit Office Park
Commercial LVP Install
Amy Castillo
Master Bath Tile
Where flooring businesses lose time and money
The day-to-day friction every flooring owner recognizes.
Material Selection Changes Cause Billing Confusion
Clients upgrade from LVP to hardwood or change tile mid-project, and without a documented change order process, the revised pricing never makes it onto the final invoice.
Multi-Room Projects Are Hard to Track Across Days
Large residential or commercial installs span multiple days and rooms. Without a progress system, the office does not know what was done, what remains, and when to send the final invoice.
Subcontractor Coordination Creates Scheduling Gaps
Flooring often runs after drywall, painting, or plumbing. When prior trades run late, your crew shows up to an unprepared site and the schedule cascades for every job that week.
Built for flooring businesses
Not a generic CRM. Every feature is tailored to how flooring companies actually work.
Material Specs and Change Orders on Every Job
Log flooring type, brand, SKU, square footage, and subfloor condition on the work order. When a client changes materials, create a documented change order that updates the invoice automatically.
Room-by-Room Progress Tracking
Use the activity log to note which rooms are prepped, in progress, or complete each day so the office, crew, and client are always aligned on the project status.
Installation Crew Scheduling with Buffer Days
Build dependencies into your schedule by adding notes about prior trade completion requirements. When a job shifts, you can reschedule without losing track of which crew is affected.
Photo Documentation for Subfloor and Finished Install
Photograph subfloor condition before installation to document pre-existing issues, and photograph completed rooms to confirm quality and protect against callbacks.
Milestone Billing with Deposit, Progress, and Final Payments
Structure large jobs with a deposit invoice at signing, a progress payment at midpoint, and a final invoice on completion. Clients pay each milestone through the portal.
Purpose-built flooring dispatch, scheduling, and invoicing software
Three workflows every flooring business lives or dies by. Smarfle ships them in one CRM so you stop stitching tools together.
Flooring dispatch software
Route the right flooring tech to the right job. Live map, drag-to-reassign dispatch board, and Google Directions optimization cut drive time across your whole fleet.
Flooring scheduling software
Book recurring visits, one-off jobs, and appointments on a shared calendar. Technician colors, week/month toggle, and auto-generation of recurring work orders keep the schedule tight.
Flooring invoicing software
Generate invoices from completed flooring jobs in one click. Billable hours and parts pre-fill as line items, Stripe payment links included, overdue reminders go out automatically.
Is Smarfle the right fit for your flooring business?
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Material Specs and Change Orders Tied to Every Invoice
Flooring type, brand, SKU, square footage, and subfloor notes are stored on the job record. When clients upgrade materials or add rooms, the change order updates the invoice so nothing falls off the bill.
Everything your flooring business needs
Three ways Smarfle transforms how you operate, get paid, and grow.
Material Specs on Every Work Order
Log flooring type, brand, SKU, square footage, and subfloor condition. When a client changes materials, the documented change order updates the invoice automatically.
Room-by-Room Progress Tracking
Use the activity log to note which rooms are prepped, in progress, or complete each day. The office, crew, and client stay aligned without phone calls.
Subfloor and Finished Install Photos
Photograph subfloor condition before installation and completed rooms after. Documentation protects against callbacks and proves quality.
How a flooring project flows through Smarfle
From measure-up to final walk-through — multi-day installs stay on track.
- 1
Estimate request lands
Web form, AI receptionist, or referral. Property and material preference captured as a client record.
- 2
Measure-up booked
Calendar holds the slot. Estimator brings work order, captures square footage, subfloor condition, and material choice via custom fields.
- 3
Quote sent + approved + scheduled
Estimate from line items including material and labor, contract sent for signature, deposit via Stripe, install becomes a multi-day work order.
- 4
Install tracked daily
Daily photos, job checklist for subfloor / underlayment / install / trim / cleanup, time tracking per installer, material draws from inventory.
- 5
Final invoice + review + warranty
Final invoice on completion via Stripe payment link, review request automatic, maintenance reminders for warranty year.
Same flow for every flooring business — only the terminology and details change.
Stop losing flooring leads when you're on the showroom floor
Customer walks in, you're with another customer. The phone rings, you can't answer. They go to the next showroom listed on Google.
How AI Receptionist works- Estimate calls during your in-shop busy hours
- Insurance / water-damage flooring replacement calls
- Pre-listing real estate calls on tight timelines
- Commercial property management calls
- AI books the in-home measure-up and SMS-confirms the customer
Always on. Never misses an after-hours flooring call.
Plans that grow with your flooring business
All plans include a 7-day free trial. No credit card required.
Starter
Solo operators & small teams
- Up to 3 users (1 owner + 2 techs)
- Up to 100 clients
- 1 GB storage
- Unlimited work orders & invoices
- Client portal
- Scheduling calendar
- Reports & analytics
- Review requests
- Voice AI receptionist (usage-based)
Professional
Growing service businesses
- Up to 10 users
- Up to 500 clients
- 3 branch locations
- 5 GB storage
- Everything in Starter
- AI email & SMS drafts
- GMB rank tracking
- Voice AI receptionist (usage-based)
Business
Multi-location operations
- Up to 30 users
- Up to 1,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Priority support
- Voice AI receptionist (usage-based)
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
Flooring CRM questions
Ready to run your flooring business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
7 days free · No credit card · Cancel anytime