Run Your Flooring Business From Estimate to Installation
Smarfle gives flooring contractors the tools to manage material selections, schedule installation crews, track project progress, and collect payment without the back-and-forth.
7
$12,400
9
$54,600
Harrington Residence
Whole Home Hardwood Install
Summit Office Park
Commercial LVP Install
Amy Castillo
Master Bath Tile
Where flooring businesses lose time and money
The day-to-day friction every flooring owner recognizes.
Material Selection Changes Cause Billing Confusion
Clients upgrade from LVP to hardwood or change tile mid-project, and without a documented change order process, the revised pricing never makes it onto the final invoice.
Multi-Room Projects Are Hard to Track Across Days
Large residential or commercial installs span multiple days and rooms. Without a progress system, the office does not know what was done, what remains, and when to send the final invoice.
Subcontractor Coordination Creates Scheduling Gaps
Flooring often runs after drywall, painting, or plumbing. When prior trades run late, your crew shows up to an unprepared site and the schedule cascades for every job that week.
Built for flooring businesses
Not a generic CRM. Every feature is tailored to how flooring companies actually work.
Material Specs and Change Orders on Every Job
Log flooring type, brand, SKU, square footage, and subfloor condition on the work order. When a client changes materials, create a documented change order that updates the invoice automatically.
Room-by-Room Progress Tracking
Use the activity log to note which rooms are prepped, in progress, or complete each day so the office, crew, and client are always aligned on the project status.
Installation Crew Scheduling with Buffer Days
Build dependencies into your schedule by adding notes about prior trade completion requirements. When a job shifts, you can reschedule without losing track of which crew is affected.
Photo Documentation for Subfloor and Finished Install
Photograph subfloor condition before installation to document pre-existing issues, and photograph completed rooms to confirm quality and protect against callbacks.
Milestone Billing with Deposit, Progress, and Final Payments
Structure large jobs with a deposit invoice at signing, a progress payment at midpoint, and a final invoice on completion. Clients pay each milestone through the portal.
Specialized flooring solutions
The workflows every flooring business lives or dies by, each with a dedicated guide.
Flooring Scheduling Software
Book recurring visits, one-off jobs, and appointments on a shared calendar that the office and field both see.
Learn moreFlooring Dispatch Software
Live job map, drag-to-reassign dispatch board, and route optimization keep your flooring fleet moving.
Learn moreFlooring Billing Software
Recurring service plans on auto-pilot. Save customer cards, auto-charge monthly maintenance, stop chasing payments.
Learn moreFlooring Invoicing Software
One-click invoicing from completed flooring jobs. Stripe payment links, aging report, and overdue reminders built in.
Learn moreIs Smarfle the right fit for your flooring business?
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Material Specs and Change Orders Tied to Every Invoice
Flooring type, brand, SKU, square footage, and subfloor notes are stored on the job record. When clients upgrade materials or add rooms, the change order updates the invoice so nothing falls off the bill.
Everything your flooring business needs
Three ways Smarfle transforms how you operate, get paid, and grow.
Material Specs on Every Work Order
Log flooring type, brand, SKU, square footage, and subfloor condition. When a client changes materials, the documented change order updates the invoice automatically.
Room-by-Room Progress Tracking
Use the activity log to note which rooms are prepped, in progress, or complete each day. The office, crew, and client stay aligned without phone calls.
Subfloor and Finished Install Photos
Photograph subfloor condition before installation and completed rooms after. Documentation protects against callbacks and proves quality.
How a flooring project flows through Smarfle
From measure-up to final walk-through — multi-day installs stay on track.
- 1
Estimate request lands
Web form, AI receptionist, or referral. Property and material preference captured as a client record.
- 2
Measure-up booked
Calendar holds the slot. Estimator brings work order, captures square footage, subfloor condition, and material choice via custom fields.
- 3
Quote sent + approved + scheduled
Estimate from line items including material and labor, contract sent for signature, deposit via Stripe, install becomes a multi-day work order.
- 4
Install tracked daily
Daily photos, job checklist for subfloor / underlayment / install / trim / cleanup, time tracking per installer, material draws from inventory.
- 5
Final invoice + review + warranty
Final invoice on completion via Stripe payment link, review request automatic, maintenance reminders for warranty year.
Same flow for every flooring business, only the terminology and details change.
Stop losing flooring leads when you're on the showroom floor
Customer walks in, you're with another customer. The phone rings, you can't answer. They go to the next showroom listed on Google.
How AI Receptionist works- Estimate calls during your in-shop busy hours
- Insurance / water-damage flooring replacement calls
- Pre-listing real estate calls on tight timelines
- Commercial property management calls
- AI books the in-home measure-up and SMS-confirms the customer
Always on. Never misses an after-hours flooring call.
Plans that grow with your flooring business
All plans include a 7-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 100 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Activity log, tags, custom fields
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 3 users (1 owner + 2 techs)
- Up to 200 clients
- 1 GB storage
- Everything in Solo
- Voice AI receptionist (usage-based)
- GMB rank tracking
- Search Console integration
- API access + webhooks
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 500 clients
- 3 branch locations
- 5 GB storage
- Everything in Starter
- AI email & SMS drafts
- AI work order summaries
- GBP Posts + Dashboard
- Workflows automation
- Website builder + AI content
Business
Multi-location operations
- Up to 30 users
- Up to 1,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Priority support
- Higher AI credit limits
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
Flooring CRM questions
Related industries
Other trades using Smarfle to run their book of business.
Ready to run your flooring business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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