Material changes priced correctly
Flooring business CRM software
Flooring business CRM software for the job that changes after the customer picks material. The revised quote goes out to sign, installs sit on each installer's calendar, and the balance bills from the finished job.
Flooring CRM and scheduling software for installers. Price a floor by the square foot, track plank by the box, block out the install day, and see what every floor earned.
- From $19/month
- 14-day free trial
- Same-day US support
“We run every customer conversation through Smarfle. Texts, emails and reminders are in one place, our customers love paying with Apple Pay, and when we are busy or closed the text bot answers new leads for us.”
Flooring software for scheduling and invoicing
You measure, quote, install and collect, often across several days and rooms. This flooring contractor software keeps each project, its material changes and its payments together, for one install crew or a showroom team.
Flooring scheduling software
Measure visits and multi-day installs share one calendar, and customers get a reminder before the installers arrive.
Flooring dispatch software
Each installer sees the projects in order in the mobile app, with room notes, photos and the material for every room.
Flooring billing software
Commercial maintenance contracts charge the card on file on their cycle, so recurring floor care bills itself.
Flooring invoicing software
The final invoice comes from the project lines with the deposit credited, and the customer pays by card from a payment link.
Flooring call tracking
Flooring shoppers call several stores. Each call is recorded with its source, and a missed one gets a text back.
Reviews and GBP
Customers are asked for a review once the floor is down, and shoppers compare those before visiting a showroom.
Website and lead follow-ups
Measure requests from your website reach the calendar, and estimates that stall get automatic follow-ups three and seven days later.
Revenue and payment reports
See revenue, payments and lead sources for the whole business or for each branch.
Flooring CRM plans that grow with your crews
All plans include a 14-day free trial. No credit card required.
Starter
Small teams adding tools and growth
$99/mo
- Up to 5 users (1 owner + 4 techs)
- Up to 2,000 clients
Most Popular
Professional
Growing service businesses
$199/mo
- Up to 10 users
- Up to 5,000 clients
SMS, email, AI, and voice are billed pay-as-you-go. See every plan and usage rate →
Estimate your monthly bill
Your team, clients and jobs, with texts, emails and calls at their real rates.
Your business
Move the sliders. Nothing is sent anywhere and no email is asked for.
Assumes each job sends 2 texts out, gets 1 reply back and 2 emails, and that a tracked call runs 3.5 minutes. Text more than that and you pay more; text less and you pay less. Nothing here is an allowance you lose.
Your estimate
Recommended plan
Starter$99/mo
Usage this month
- 120 texts out× $0.03 = $3.60
- 60 replies in× $0.03 = $1.80
- 120 emails× $0.01 = $1.20
About $1.76 per job
14 days free, no card needed
Three flooring problems Smarfle fixes
Material changes after the estimate
When the customer switches plank, send a revised estimate. Once signed, its lines go onto the project and the final invoice.
Multi-room installs across days
Each project carries every room, the dates and the installer, with photos and notes added as each day finishes.
Subfloor problems with no proof
Installers photograph the subfloor onto the project before laying anything, each photo stamped with who took it and when.
Four ways to answer flooring calls
Choose how the number answers while installers are on their knees. Missed calls get a text back or the AI, and each is logged to the customer.
Plain forwarding
$0.04/min
Rings your phone, and every call is logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone; calls are recorded, transcribed and saved to the customer.
Busy message and text-back
~$0.05/call
Plays your message, then texts the caller. Replies land in your Inbox.
AI receptionist
$0.25/min
The AI answers, qualifies the caller and books the job, day or night.
Spam screening comes with every mode. Unknown callers press a key before the call connects, and screened calls cost nothing. How spam screening works
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
How a flooring installation flows through Smarfle
Measure, quote, install and collect, in that order.
- 1
Measure visit booked
A call, text or web request becomes a project with the rooms and the flooring type noted.
- 2
Flooring quote signed
The customer signs the estimate on their phone and pays the deposit before material is ordered.
- 3
Installers scheduled
Pick the installer and the days, and the project appears on their phone with the address.
- 4
Rooms documented
Subfloor and finished photos go on the project with materials and time as each room is done.
- 5
Balance after install
The invoice credits the deposit, the customer pays by link, and a review request follows.
Watch a job go from booking to invoice
The full work order flow, then short tours of routes, recurring plans and reports.
Routes · 1:13
Recurring plans · 1:31
Reports · 1:34
The videos are filmed with our demo pest control company. Every trade runs on the same screens.
Flooring companies Smarfle fits
Residential and commercial flooring installers and small showrooms that schedule their own crews.
A good fit if
- Material changes leave invoices that do not match.
- Installers arrive without the room details.
- Deposits come in after material is ordered.
Probably not a fit if
- You run a retail store that needs mill ordering.
- You need takeoffs from plans inside the software.
- You must track rolls and cuts by location.
Everything Smarfle does for a flooring contractor
Profit on every install
Material, sub labor and the invoice total sit on each project with the profit worked out, so carpet and hardwood jobs compare.
One bill for a builder's units
Pick several completed installs when you create an invoice, and a builder gets one bill for a month of units.
Floor care reminders
Set a refinish or deep-clean reminder on the customer, and Smarfle emails and texts them when the date comes due.
Checklists on every install
Flooring business software on the install day
The install day is where flooring jobs go right or wrong. A checklist, product records, stock and separate showroom calendars keep it on track.
Subfloor to transitions, in order
Save moisture checks, underlayment, layout and transitions on the service, and every project carries the checklist to tick off.
Species, thickness and SKU on record
Add custom fields for species, thickness, color and SKU, so a repair years later starts with the exact product.
Plank, adhesive and underlayment on hand
Each product carries a cost and a quantity that drops as installs use it, with a low-stock list for ordering.
Per showroom crews and calendars
On Starter and above, a second showroom gets its own installers, calendar and phone number, with one picker between them.
Get more customers for your flooring business
Flooring lead generation
Flooring jobs are large and they start with somebody pricing material online, which is exactly where Smarfle puts you, with the room count and material interest already attached. One install covers a long run of leads.
Flat pricing per accepted lead
Flooring leads run about $35 each. You see the job and ZIP first, then accept or pass free, with no lead budget or bidding.
When leads start
Google needs time to rank the pages we add around you, so plan for up to two months. You pay per lead, never for waiting.
Requests arrive pre-qualified
Each request comes with the customer's answers to “What flooring are you considering?” and “How much space?”, so your callback quotes the job instead of interviewing.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed for a wallet refund.
Contractors ask these before choosing flooring software
Is this flooring estimating software that measures and takes off from a plan?
Can I give the crew a punch list?
Is RFMS or Measure Square a better fit?
What changes the monthly price of this flooring CRM?
Does it feed my accountant's software?
Can installers see what the job is worth?
Is there a mobile app for installers?
Can I text past customers about a sale?
Related industries
Other contractor trades with a similar workflow. See CRM for contractors
Remodeling CRM
Kitchen and bath projects that often include new floors.
Painting CRM
Finish trade with deposits, color records and crews.
General contractor CRM
Project work with subcontractors and staged invoices.
Switching to Smarfle from other flooring software?
Send your customer list and we load it with services and past projects, then invite each installer. Store inventory stays in your retail system.
- Comes across
- Customers, services with prices, past jobs with their dates and prices, and products in stock.
- Set up fresh
- Recurring plans and saved cards, since card numbers never move between systems.
- Stays in your old system
- Past invoices, so export them as a file before you cancel.
Why businesses stay
Who you are buying from
Ihor Lavrenenko, founder of Smarfle and author of Rank, Ring, Repeat, a local SEO guide for business owners, puts his name on this product after helping hundreds of local businesses grow. Ask for a feature or a change and it is often built by the next day.
- Rathly LLC, Orlando, Florida
- Patent pending
- Same-day support answers
Try Smarfle free for 14 days
No credit card. Import your customers and book the next measure today.
14 days free · No credit card · Cancel anytime