CRM for Insurance

Insurance Agency Software That Protects Your Renewal Revenue

Stop losing policies to missed renewal dates and slow claims response. Smarfle keeps your book organized, your renewals proactive, and your clients loyal.

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Smarfle CRM - Insurance Dashboard
Active Policies

342

Renewals This Month

28

Premium Volume

$1.2M

Open Claims

15

Recent Jobs

Davis Auto + Home Bundle

Policy Renewal Review

Outreach Sent

Sunrise Bakery

Commercial General Liability

Quote Pending

Franklin Residence

Homeowners Claim #4812

Settled

Metro Logistics Inc

Fleet Auto Policy

Binding

Sound familiar?

Renewal Dates Slip Until the Client Leaves

Policy renewals are your most important revenue event, but when they are tracked manually, some clients get contacted 60 days out while others hear from you after they have already switched carriers.

Quote Follow-Ups Die in Your Inbox

You send a prospect three quote options and then client work buries the follow-up. By the time you circle back, they have gone with another agency. This happens more often than you want to admit.

Claims Updates Require Constant Client Chasing

Clients call asking about their claim status. Your team checks with the carrier, calls the client back, and repeats this cycle for every open claim. It is time-consuming and clients still feel out of the loop.

Built for insurance businesses

Not a generic CRM. Every feature is tailored to how insurance companies actually work.

Policy Management With Renewal Tracking

Track every policy with carrier, coverage type, premium, and renewal date. Smarfle alerts you before renewals so you can reach out proactively instead of reactively.

Commission and Premium Invoicing

Generate invoices for agency fees and track commission income by policy, client, and carrier. See your revenue clearly and invoice clients without manual spreadsheet work.

Client Portal for Policy Documents and Claims

Clients log in to view their active policies, upload claim documents, and check claim status. Fewer phone calls, faster document collection, and happier clients.

Quote Pipeline and Follow-Up Tracking

Track every quote from initial request through presentation, follow-up, and binding. See which quotes are stale and get reminders before prospects go cold.

Book of Business Reporting

See your total premium volume, retention rates, and revenue by carrier, coverage type, and producer. Make data-driven decisions about where to focus your growth.

Is Smarfle the right fit for your insurance business?

We built this for a specific type of business owner. Tap each one that sounds like you.

We built this for you if...

Tap the ones that resonate

This probably isn't for you if...

And that's okay

Top feature for insurance

Renewal Pipeline That Drives Proactive Client Outreach

Every policy renewal date is tracked and triggers outreach workflows automatically. You contact clients 60, 30, and 15 days before renewal so no policy lapses due to neglect. Your retention rate improves because clients feel cared for, not chased.

Renewal TrackingPolicy ManagementClaims PortalQuote Pipeline

Everything your insurance business needs

Three ways Smarfle transforms how you operate, get paid, and grow.

1

Policy Dashboard

See every active policy with client, carrier, coverage type, premium, and renewal date. Filter by producer, carrier, or coverage type to focus on specific segments.

2

Renewal Pipeline

Policies approaching renewal are surfaced automatically at 60, 30, and 15 days out. Track outreach status for each and ensure no renewal slips through.

3

Claims Tracking

Log open claims with status updates, carrier communication notes, and document uploads. Clients see updates through the portal without calling your office.

4

Quote Management

Track every quote from initial request through presentation, follow-up, and binding. See which quotes are aging and need attention before the prospect moves on.

Plans that grow with your insurance business

All plans include a 7-day free trial. No credit card required.

Starter

Solo operators & small teams

$99/mo
  • Up to 3 users (1 owner + 2 techs)
  • Up to 100 clients
  • 1 GB storage
  • Unlimited work orders & invoices
  • Client portal
  • Scheduling calendar
  • Reports & analytics
  • Review requests
  • Voice AI receptionist (usage-based)
Start Free Trial
Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 500 clients
  • 3 branch locations
  • 5 GB storage
  • Everything in Starter
  • AI email & SMS drafts
  • GMB rank tracking
  • Voice AI receptionist (usage-based)
Start Free Trial

Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 1,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Priority support
  • Voice AI receptionist (usage-based)
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SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

Insurance CRM questions

Yes. Each client can have multiple policies with different carriers, coverage types, and renewal dates. You see the complete picture of each client's insurance portfolio in one place.
Every policy has a renewal date. Smarfle alerts you at 60, 30, and 15 days before renewal so you can reach out proactively. You track the status of each renewal outreach effort.
Yes. Clients log into the portal and see their open claims with the latest status updates. When you post a new update, they are notified automatically without calling your office.
Each quote is tracked from initial request through presentation and follow-up. You see which quotes are pending, which need follow-up, and which have been bound into active policies.
Yes. Commission records are tied to policies and carriers. You can see expected, received, and outstanding commissions to ensure you are being paid correctly by every carrier.
Yes. You assign policies and clients to specific producers and track their individual book of business, retention rates, and new policy production for performance reviews.
Premium volume by carrier, retention rates, producer performance, commission tracking, and new business production. All reports can be filtered by date range and producer.
Yes. Row-level security ensures each client sees only their own policies and claims. All data is encrypted in transit and at rest through secure infrastructure.

Ready to run your insurance business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

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