Fast dispatch and fewer callbacks

HVAC CRM software

HVAC CRM software that puts dispatch, maintenance agreements and invoicing in the same account. See whose stops are nearby before a no-cool call goes out, renew tune-ups on schedule, and take payment on site before the truck pulls away.

HVAC CRM and HVAC business software for heating and cooling contractors. Equipment records on the technician's phone, tune-up campaigns, refrigerant logs and replacement estimates with a deposit.

  • From $19/month
  • 14-day free trial
  • Same-day US support
Natalia, Pink Upholstery Cleaning
“We run every customer conversation through Smarfle. Texts, emails and reminders are in one place, our customers love paying with Apple Pay, and when we are busy or closed the text bot answers new leads for us.”
Natalia, owner of Pink Upholstery Cleaning, Orlando, FL

HVAC software for scheduling, booking and invoicing

You sell maintenance plans and answer no-cool calls. Smarfle runs both from one account, whether you have one van or twenty.

HVAC scheduling software

Homeowners book open windows online, and each one gets a reminder text the evening before and the morning of the visit.

HVAC dispatch software

See every technician's day on one board, drag the no-cool call to whoever is free, and reorder stops by drive time.

HVAC billing software

Maintenance plans charge the card on file on their schedule, so year-two revenue arrives without anyone running a renewal campaign.

HVAC invoicing software

The invoice fills from the job's parts, labor and refrigerant, and the homeowner pays by card or Zelle from a text.

HVAC estimating software

Changeout quotes go out with each option priced, and the homeowner signs and pays the deposit from their own phone.

HVAC call tracking

No-cool season decides the year. Each call is recorded and tied to the campaign behind it, and missed ones get a text back.

Reviews and GBP

A review request goes out while the house is cooling down, building the rating that decides who wins AC repair near me.

Website and lead follow-ups

Website requests land on the schedule, and replacement quotes get follow-ups at three and seven days while the homeowner compares.

HVAC CRM plans that grow with your business

All plans include a 14-day free trial. No credit card required.

Solo

Sole operators getting started

$19/mo

  • 1 user
  • Up to 500 clients
Start Free Trial

Starter

Small teams adding tools and growth

$99/mo

  • Up to 5 users (1 owner + 4 techs)
  • Up to 2,000 clients
Start Free Trial

Most Popular

Professional

Growing service businesses

$199/mo

  • Up to 10 users
  • Up to 5,000 clients
Start Free Trial

Business

Multi-location operations

$349/mo

  • Up to 30 users
  • Up to 10,000 clients
Start Free Trial

SMS, email, AI, and voice are billed pay-as-you-go. See every plan and usage rate →

Estimate your monthly bill

Your team, clients and jobs, with texts, emails and calls at their real rates.

Your business

Move the sliders. Nothing is sent anywhere and no email is asked for.

3
150
60

Assumes each job sends 2 texts out, gets 1 reply back and 2 emails, and that a tracked call runs 3.5 minutes. Text more than that and you pay more; text less and you pay less. Nothing here is an allowance you lose.

Your estimate

Recommended plan

Starter$99/mo

Usage this month

  • 120 texts out× $0.03 = $3.60
  • 60 replies in× $0.03 = $1.80
  • 120 emails× $0.01 = $1.20
Plan$99
Usage$6.60
Total a month$105.60

About $1.76 per job

Start with Starter

14 days free, no card needed

Best HVAC software compared

Four HVAC software options, compared for HVAC contractors with one to twenty trucks.

Smarfle14-day free trial

A two-truck shop gets dispatch, maintenance plans and invoicing without paying for an enterprise rollout.

From $19/mo

ServiceTitan

Custom quote

Full comparison with ServiceTitan

The enterprise standard for 20+ truck operations with dedicated admin staff and a long onboarding runway.

Sized for shops with a dispatch desk and office staff. Smarfle covers booking, dispatch and invoicing at a small-fleet price.

Polished consumer-style booking and payments for general home services.

Polished consumer booking and payments. Smarfle adds call tracking that shows which ad each no-cool call came from.

Clean scheduling and quoting for general field service, strong mobile app.

Friendly scheduling and quoting for general trades. Smarfle adds maintenance plans on auto-charge and a website from Starter up.

FieldEdge

Custom quote

HVAC-specific dispatch with deep accounting ties, sold through a demo process.

Pricing needs a sales call, and the accounting depth suits a shop with a bookkeeper. Smarfle publishes prices and starts today.

Published starting prices as of August 2026. Most vendors bill these rates annually and add per-user or per-route fees; always confirm on the vendor's own pricing page.

Three HVAC problems Smarfle fixes

Tune-up season without the phone bank

Each plan books its spring and fall visits as recurring jobs, and a reminder emails and texts the homeowner when one comes due. The office confirms instead of dialing the list.

  • Recurring visits for every plan
  • Due-date reminders by text and email
  • Cancel a plan and its visits stop

Refrigerant and equipment logged per visit

The HVAC material form asks for refrigerant type, pounds charged, equipment model and serial on every job. The next technician reads the service history on the phone before ringing the doorbell.

  • Refrigerant type and pounds per job
  • Model and serial on the material form
  • Readable on the phone before arrival

Diagnostic time that reaches the invoice

Technicians log minutes on the job and flag them billable or not, priced at each person's hourly rate. Completing the job adds an entry, so diagnostic labor stops being written off.

  • Minutes logged on each job
  • Hourly rate set per technician
  • Billable time carried to the invoice

Four ways to answer HVAC calls

Choose how the business number behaves at each hour. Every call is logged to the customer, whether you answer, it texts back or the AI books it.

Plain forwarding

$0.04/min

Rings your phone, and every call is logged as answered or missed.

Forward with call tracking

$0.10/min

Rings your phone; calls are recorded, transcribed and saved to the customer.

Busy message and text-back

~$0.05/call

Plays your message, then texts the caller. Replies land in your Inbox.

AI receptionist

$0.25/min

The AI answers, qualifies the caller and books the job, day or night.

Spam screening comes with every mode. Unknown callers press a key before the call connects, and screened calls cost nothing. How spam screening works

Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.

How an HVAC job flows through Smarfle

Five steps on one job record, with the next tune-up booked at the end.

  1. 1

    No-cool call logged

    The call is recorded and becomes a job on the homeowner, with the system and the symptom noted.

  2. 2

    Window confirmed by text

    Drop it on a free technician's day, and the homeowner gets the arrival window by text.

  3. 3

    Truck rolling

    One tap on On my way texts the homeowner, and the route opens on the technician's phone.

  4. 4

    System serviced

    Checklist steps, refrigerant, parts and photos go on the job, and anything added on site joins the list.

  5. 5

    Paid, tune-up booked

    The invoice builds from the job, the homeowner pays by link, and a review request follows.

Watch a job go from booking to invoice

The full work order flow, then short tours of routes, recurring plans and reports.

Routes · 1:13

Recurring plans · 1:31

Reports · 1:34

The videos are filmed with our demo pest control company. Every trade runs on the same screens.

Residential and commercial HVAC companies Smarfle suits

HVAC shops that sell maintenance plans and run service calls, from one van to twenty.

A good fit if

  • Maintenance plan renewals slip because nobody tracks the dates.
  • No-cool calls wait while the office hunts for a free truck.
  • You want diagnostic time and parts billed, not written off.

Probably not a fit if

  • You only install and never sell service or plans.
  • You need stock counted truck by truck.
  • You run a dispatch desk for thirty trucks or more.

Everything Smarfle does for an HVAC business

1

No-login page for every customer

Each homeowner gets one link with past visits and photos, invoices, receipts, estimates and their plan, with nothing to sign up for.

2

A saved card for the next visit

Text the homeowner a link to save a card, then charge it from the invoice when the work is done, with no card read over the phone.

3

Referral links that credit the homeowner

Every homeowner gets a personal referral link, and a neighbor who books through it is credited to them with your reward.

Checklists on every tune-up

HVAC CRM features beyond dispatch

The schedule gets the attention, but margin is decided around it. These four cover the checklist, the parts shelf, the landlord's paperwork and the slow season.

Tune-up steps saved on the service

Save the tune-up or changeout steps on the service once, and every job opened under it carries the list to tick off on site.

Stock counts with a reorder point

Capacitors, contactors and filters carry a cost and a live count that drops as jobs use them, with a low-stock list for ordering.

Copies for landlords and managers

Add a landlord or property manager to the account, and they get email copies of invoices and visit updates without a login of their own.

Win-back texts before the season

Pick past customers by tag, status or area, review the list, and send one text that invites them to book before the rush.

Get more customers for your HVAC business

HVAC lead generation

Two weeks in July decide the year. Smarfle puts you in front of the homeowners searching during them, with the system type and whether it is a repair or a replacement already on the request. A replacement pays for more leads than you will take all summer.

Flat pricing per accepted lead

HVAC leads run about $40 each. You see the job and ZIP first, then accept or pass free, with no lead budget or bidding.

When leads start

Google needs time to rank the pages we add around you, so plan for up to two months. You pay per lead, never for waiting.

Requests arrive pre-qualified

Each request comes with the customer's answers to “What is going on?” and “How old is the system?”, so your callback quotes the job instead of interviewing.

Fair by design

Your existing customers and repeat requests are always free, and a bad lead can be disputed for a wallet refund.

What owners ask before choosing a CRM for HVAC

Is there a record per furnace with the warranty on it?

Yes. A furnace, condenser or mini split is its own unit on the homeowner with make, model and warranty end, and a job linked to it shows a green badge while the warranty runs.

Does it push to QuickBooks?

No. Nothing pushes to QuickBooks. Your HVAC invoices and jobs download as a spreadsheet, so ask your bookkeeper whether a monthly file will do before you commit.

Twenty trucks and rising. Do we outgrow it?

Probably, once a full-time dispatcher and a deep pricebook pay for themselves, which is where ServiceTitan fits. From one van to a couple of dozen, Smarfle carries the day without an implementation project.

Can the technician take payment at the house?

Yes. From the driveway they text the homeowner your Zelle handle, a card link or the name for the check, then mark cash or a check as collected. Your prices stay hidden from them.

What is the price based on?

Two counts, the people who log in and the households you keep. Every text, email and call minute is metered rather than bundled, and the plan table sits above.

Can I see the stock on each truck?

No. Capacitors and contactors sit in one company-wide count with a reorder point. Nothing splits that count by truck or by warehouse.

Does it work in an attic with no signal?

Mostly. The technician's day is stored on the phone in advance, so status, checklist, notes, parts, photos and the homeowner's signature save in the attic and sync after climbing down. Refrigerant fields need a connection.

Who in my office should see the money side?

Office staff work as managers, handling customers, jobs and invoices. Technicians see only their own HVAC calls with prices hidden, and your subscription stays yours alone.

Related industries

Other home service businesses with a similar workflow. See CRM for home services

Plumbing CRM

Mechanical home trade with emergency calls and service plans.

Electrical CRM

Licensed trade with the same estimate, permit and dispatch flow.

Appliance repair CRM

Home repair calls with parts, diagnostics and return visits.

Switching to Smarfle from another HVAC CRM?

Send your customer list and we import it for you with your services and past jobs. Closed invoices stay in the old system, so keep it read-only for a while.

Comes across
Customers, services with prices, past jobs with their dates and prices, and products in stock.
Set up fresh
Recurring plans and saved cards, since card numbers never move between systems.
Stays in your old system
Past invoices, so export them as a file before you cancel.

Why businesses stay

Who you are buying from

Ihor Lavrenenko, Smarfle founder, based in Orlando, Florida

Ihor Lavrenenko, founder of Smarfle and author of Rank, Ring, Repeat, a local SEO guide for business owners, puts his name on this product after helping hundreds of local businesses grow. Ask for a feature or a change and it is often built by the next day.

  • Rathly LLC, Orlando, Florida
  • Patent pending
  • Same-day support answers
Meet the team behind Smarfle

Try Smarfle free for 14 days

No credit card. Import your customers and book the next tune-up today.

14 days free · No credit card · Cancel anytime