CRM for Marketing Agency

Agency Software That Stops Scope Creep and Speeds Up Billing

Stop losing profit to unbilled work and retainer overruns. Smarfle tracks your campaigns, manages client expectations, and gets invoices out on time.

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Smarfle CRM - Marketing Agency Dashboard
Active Campaigns

24

Deliverables Due This Week

18

Monthly Retainer Revenue

$42,000

Team Utilization

78%

Recent Jobs

Bloom Botanicals

Social Media Campaign

In Progress

TechVault SaaS

PPC Management

Awaiting Approval

Cedar Valley Realty

Brand Identity Redesign

Completed

Northwind Logistics

Content Strategy Retainer

Monthly Review

Sound familiar?

Scope Creep Eats Your Retainer Margins

Clients ask for one more revision, one more report, one more strategy call. Without clear tracking of what is included and what is extra, your team delivers work that never gets billed and your retainers become unprofitable.

Deliverable Deadlines Slip Without Warning

Campaign launches, content calendars, and reporting deadlines move targets across multiple clients. When one project runs late, it creates a domino effect that impacts every other client's timeline.

Monthly Reporting Takes Longer Than the Work

Your team spends hours compiling reports for each client, pulling data from multiple sources, formatting slides, and scheduling review calls. The reporting process itself has become a major cost center.

Built for marketing agency businesses

Not a generic CRM. Every feature is tailored to how marketing agency companies actually work.

Campaign and Project Tracking

Create campaigns per client with deliverables, deadlines, and assigned team members. Track progress through phases and see all active projects in one view.

Retainer-Based Invoicing

Generate monthly retainer invoices automatically. Track hours or deliverables against retainer budgets so you know when clients are over or under their allocation.

Client Portal for Approvals and Updates

Clients log in to see campaign progress, approve deliverables, and view their invoices. Fewer email threads, faster approvals, and clearer communication.

Team Assignment and Capacity Planning

Assign designers, strategists, and coordinators to campaigns. See workload across the team and identify who has capacity before taking on new clients.

Revenue and Client Profitability Reports

Track revenue per client, campaign type, and team member. Identify which retainers are profitable and which are costing you money so you can adjust pricing or scope.

Is Smarfle the right fit for your marketing agency business?

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We built this for you if...

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Top feature for marketing agency

Retainer Budget Tracking That Prevents Margin Erosion

Every deliverable and hour logged against a retainer is tracked in real time. You see at a glance which clients are within budget and which are consuming more than their allocation. This data lets you have proactive conversations about scope instead of discovering overruns at month end.

Retainer TrackingCampaign ManagementClient ApprovalsTeam Capacity

Everything your marketing agency business needs

Three ways Smarfle transforms how you operate, get paid, and grow.

1

Campaign Dashboard

See every active campaign with client, phase, deadlines, and assigned team. Filter by account manager, campaign type, or status to focus your attention.

2

Deliverable Tracking

Track every deliverable from brief through creation, review, and approval. Know exactly where each piece of work stands without asking your team.

3

Team Capacity View

See workload distribution across designers, strategists, and coordinators. Identify who has bandwidth before assigning new work or onboarding new clients.

4

Retainer Budget Monitor

Track hours and deliverables against each client's retainer allocation in real time. Flag overruns before they happen and have scope conversations proactively.

Plans that grow with your marketing agency business

All plans include a 7-day free trial. No credit card required.

Starter

Solo operators & small teams

$99/mo
  • Up to 3 users (1 owner + 2 techs)
  • Up to 100 clients
  • 1 GB storage
  • Unlimited work orders & invoices
  • Client portal
  • Scheduling calendar
  • Reports & analytics
  • Review requests
  • Voice AI receptionist (usage-based)
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Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 500 clients
  • 3 branch locations
  • 5 GB storage
  • Everything in Starter
  • AI email & SMS drafts
  • GMB rank tracking
  • Voice AI receptionist (usage-based)
Start Free Trial

Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 1,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Priority support
  • Voice AI receptionist (usage-based)
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SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

Marketing Agency CRM questions

Yes. Each client can have multiple active campaigns with different deliverables, timelines, and team assignments. Everything rolls up to a single client view for easy management.
You set a monthly allocation of hours or deliverables per retainer. As your team logs work, the system tracks usage against the budget in real time so you always know where you stand.
Yes. Clients log in to see deliverables ready for review and provide approval or feedback. This eliminates long email threads and speeds up your creative process.
You set up a billing template for each retainer client with the amount and billing date. Invoices generate and send automatically each month. Overages are itemized separately.
Yes. The profitability report shows revenue, hours invested, and effective hourly rate per client. This helps you decide which relationships to grow and which to restructure.
Yes. For one-off projects, you can set milestone-based billing with deposits and progress payments. Each milestone triggers an invoice when completed.
Revenue by client, campaign performance, team utilization, retainer budget tracking, and client profitability. All reports can be filtered by date range and team member.
Yes. The interface works on phones and tablets. Account managers can check campaign status, communicate with clients, and review deliverables from anywhere.

Ready to run your marketing agency business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

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