CRM for Painting

Painting Business Software Without the Paperwork Mess

From the walkthrough to the final coat, Smarfle carries the job with room-by-room estimates, crew scheduling, progress photos, deposits, and final invoicing. From $19/month.

7-day free trial|No credit card required|Same-day US support
Smarfle CRM - Painting Dashboard
Active Jobs

11

Deposits Collected

$4,200

Pending Final Invoices

5

Monthly Revenue

$18,500

Recent Jobs

Linda Hartwell

Interior Full House

In Progress

Oakwood HOA

Exterior Repaint

Scheduled

Greg Novak

Deck and Fence Stain

Completed

Everything a painting business runs on

Smarfle connects everything a successful local business runs on: website, Google Business Profile, call tracking, lead follow-up, CRM, review requests, payments, and recurring orders. One platform. Start with the painting workflows below.

The growth side, built in

Painting Call Tracking

Estimate calls come while you are cutting in a ceiling line. Tracking records them, logs them to the customer, and texts back the ones you could not answer.

Reviews & Google Business Profile

Review requests fire when the tape comes off and the walls look perfect, building the local rating that wins exterior-season searches.

Website & Lead Follow-Ups

Room-count estimate requests from your site enter the CRM with photos, and follow-ups reach the homeowners still deciding between colors and contractors.

Plans that grow with your painting business

All plans include a 7-day free trial. No credit card required.

Solo

Sole operators getting started

$19/mo
  • 1 user
  • Up to 100 clients
  • 1 GB storage
  • Public booking link + calendar
  • Client management
  • Work orders with photos
  • Invoices + Stripe payments
  • Activity log, tags, custom fields
  • Mobile PWA + CSV import/export
Start Free Trial

Starter

Small teams adding tools and growth

$99/mo
  • Up to 5 users (1 owner + 4 techs)
  • Up to 200 clients
  • 1 GB storage
  • Everything in Solo
  • Voice AI receptionist (usage-based)
  • GMB rank tracking
  • Search Console integration
  • API access + webhooks
  • Branded client portal
Start Free Trial
Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 500 clients
  • 3 branch locations
  • 5 GB storage
  • Everything in Starter
  • AI email & SMS drafts
  • AI work order summaries
  • GBP Posts + Dashboard
  • Workflows automation
  • Website builder + AI content
Start Free Trial

Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 1,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Priority support
  • Higher AI credit limits
Start Free Trial

SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

Where painting businesses lose time and money

The day-to-day friction every painting owner recognizes.

Estimates Get Lost in Email Threads

Clients ask for quotes, you send them over email, and then nobody can find the color choices or square footage notes three weeks later when the job starts.

Crew Scheduling Causes Constant Callbacks

Juggling multiple jobs across different painters means someone always shows up to the wrong address or the paint order is missing when they arrive.

Chasing Deposits and Final Payments

Without a system, collecting deposits before starting and final payments on completion turns into awkward follow-up calls that slow down your cash flow.

Built for painting businesses

Not a generic CRM. Every feature is tailored to how painting companies actually work.

Detailed Job Estimates with Color Notes

Store surface areas, paint brands, sheen levels, and color codes directly on each job record so your crew has everything they need before touching a brush.

Crew Assignment and Job Scheduling

Assign painters to specific jobs, set start dates, and send automatic reminders so nobody misses a job site or double-books a day.

Photo Documentation Before and After

Painters upload before photos at arrival and after photos on completion, giving clients proof of quality work and protecting you from disputes.

Automated Deposit and Invoice Requests

Send deposit requests before a job starts and final invoices on completion. Stripe Connect lets clients pay online without a phone call.

Client Portal with Job Status

Clients log in to see their job status, approved color selections, and invoices without having to text you for updates.

Progress Photo Documentation

Prep, primer, and finish photos per room protect you on quality disputes and sell the next job.

Every painting call, handled your way

Your business number routes however you decide, and you can mix modes by schedule: forward to your phone during the day, switch to text-back or the AI after hours.

Plain forwarding

$0.04/min

Just rings your phone. Every call logged as answered or missed.

Forward with call tracking

$0.10/min

Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.

Busy message + text-back

~$0.05/call

Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.

AI receptionist

$0.25/min

The AI answers, qualifies the caller, and books the job. Great after hours if you want it.

Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.

A day in the life

How a painting project flows through Smarfle

From walk-through estimate to final coat — multi-day jobs stay on schedule.

  1. 1

    Estimate request comes in

    Web form, AI receptionist, or referral. Each becomes a client record with the property address and scope notes.

  2. 2

    Walk-through booked

    Calendar holds the slot. Estimator brings the work order on their phone, captures wall counts, ceiling heights, and surface conditions via photos.

  3. 3

    Estimate sent + approved

    Estimate built from line items, color choices captured in custom fields, contract sent for signature, and once approved becomes a multi-day work order.

  4. 4

    Crew works through the project

    Daily progress photos, job checklist for prep / prime / cut / roll / cleanup, time tracking per crew member, and material draws from inventory.

  5. 5

    Final walk-through + invoice + review

    Final walk-through photos, punch list, auto-invoice via Stripe link, and review request through workflow automation.

Same flow for every painting business, only the terminology and details change.

Is Smarfle the right fit for your painting business?

We built this for a specific type of business owner. Tap each one that sounds like you.

We built this for you if...

Tap the ones that resonate

This probably isn't for you if...

And that's okay

Top feature for painting

Color and Surface Notes on Every Job

Stop relying on handwritten notes and scattered emails. Every job record holds the exact paint brand, color name, finish, and surface prep notes your crew needs on site.

Color SpecsSurface Area LogsCrew AssignmentBefore and After Photos

The full painting toolkit, in detail

Three ways Smarfle transforms how you operate, get paid, and grow.

1

Crew Scheduling Board

Assign painters to jobs with start dates and color spec notes. Automatic reminders keep everyone on the right site at the right time.

2

Before and After Photo Logs

Painters upload photos at arrival and completion. Timestamped documentation protects you from disputes and doubles as marketing material.

3

Job Notes with Color and Surface Details

Store paint brand, color code, sheen, and surface prep instructions on every work order so your crew never guesses on site.

Painting CRM questions

Yes. Each work order has a notes and details section where you can log paint brand, color name, finish type, and any surface prep instructions your crew needs on site.
You can send a deposit invoice to the client as soon as the job is booked. Stripe Connect lets them pay online, and the system marks the deposit as received automatically.
Each work order can have a primary technician assigned. For crew-based jobs, you can use the notes field to list additional painters and their roles on the project.
You can message clients through the portal or send an email draft with the color details attached. Once they confirm, you mark approval in the job notes and proceed.
Yes. Overdue invoice detection runs daily and sends payment reminder notifications. You can also manually trigger a reminder from the invoice detail page.
You can tag services or use work order categories to separate interior and exterior jobs. The reports dashboard then breaks down revenue and volume by service type.

Why businesses stay

A Florida company that treats you like a partner

We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.

Based in Orlando, Florida|Same-day support answers|Feature requests shipped fast
Meet the team behind Smarfle

Ready to run your painting business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

7 days free · No credit card · Cancel anytime