Recurring jobs and a client portal

Cleaning business CRM software

Cleaning business CRM software with recurring schedules, automatic billing and a branded client portal. Clients book and pay online while each property's checklist follows the cleaner assigned to it.

From $19/month|7-day free trial|Same-day US support
Smarfle · Cleaning Services dashboard
Cleanings Today

18

Active Recurring Clients

76

Collected This Week

$4,860

Awaiting Payment

$1,140

Recent Jobs

Whitmore Residence

Biweekly Deep Clean

Completed

Elmwood Dental Office

Weekly Commercial Cleaning

In Progress

Chen Family Home

One-Time Move-Out Clean

Scheduled

Software a cleaning business runs on

Recurring clients stay while the service feels identical every visit and leave the week it does not. Smarfle keeps visits regenerating, the checklist attached to the property, and payment collecting without a reminder. Clients book and pay in your own portal. One cleaner or forty, none of that changes.

The growth side, built in

Cleaning Business call tracking

Move-out clean inquiries call once and book with whoever answers. Tracking plus missed-call text-back means that booking is yours even mid-clean.

Reviews and Google Business Profile

A review ask after every fourth visit (not every visit) keeps requests welcome and builds the rating that recurring clients search before letting you in.

Website and lead follow-ups

Instant quotes by bedroom count on your website feed the calendar, and follow-ups convert one-time deep cleans into weekly standing appointments.

CRM plans that grow with your cleaning business

All plans include a 7-day free trial. No credit card required.

Solo

Sole operators getting started

$19/mo
  • 1 user
  • Up to 100 clients
  • 1 GB storage
  • Public booking link + calendar
  • Client management
  • Work orders with photos
  • Invoices + Stripe payments
  • Activity log, tags, custom fields
  • Mobile PWA + CSV import/export
Start Free Trial

Starter

Small teams adding tools and growth

$99/mo
  • Up to 5 users (1 owner + 4 techs)
  • Up to 200 clients
  • 1 GB storage
  • Everything in Solo
  • Voice AI receptionist (usage-based)
  • GMB rank tracking
  • Search Console integration
  • API access + webhooks
  • Branded client portal
Start Free Trial
Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 500 clients
  • 3 branch locations
  • 5 GB storage
  • Everything in Starter
  • AI email & SMS drafts
  • AI work order summaries
  • GBP Posts + Dashboard
  • Workflows automation
  • Website builder + AI content
Start Free Trial

Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 1,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Priority support
  • Higher AI credit limits
Start Free Trial

SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

Best cleaning services software compared

Cleaning software splits into maid-service specialists and general field-service tools. Which one fits depends on whether recurring residential work is your core.

PlatformStarting priceBuilt forWhat that means for a cleaning services business
Smarfle7-day free trialFrom $19/moThe same crew keeps landing on the same client, and the card charges itself when the visit is done. Your customers get a branded portal they will actually log into, and a review request goes out after every clean. One price, with no per-cleaner math.
ZenMaid$49+ /moMaid-service specialist with a loyal following for residential recurring scheduling.Priced per cleaner and focused on scheduling. Smarfle adds the growth side a cleaning business competes on, meaning the client portal, the review engine, the website, and a text back on the quote calls you miss mid-clean.
JobberFull comparison$35+ /moSolid general scheduling and invoicing with a strong mobile app.Client-facing self-service is thin. Smarfle's branded portal lets customers see visits, pay invoices, and manage their own recurring plan, the exact thing commercial cleaning clients ask for.
MaidCentralCustom quoteOperations-heavy platform for larger residential cleaning companies with scorecards and payroll depth.Demo-gated and built for companies with managers. A 2-to-15-cleaner operation gets more from Smarfle's simpler loop at a published price.
Housecall ProFull comparison$59+ /moGeneral home-services platform with good consumer booking.Recurring residential work is a feature, not the core. Smarfle treats the weekly house and the monthly office contract as the center of the product, same-crew assignment included.

Published starting prices as of August 2026. Most vendors bill these rates annually and add per-user or per-route fees; always confirm on the vendor's own pricing page.

What an inefficient cleaning business looks like

Cleaning is a trust business and trust erodes through small inconsistencies. A different cleaner who does not know the house. A visit that moved without warning, and a payment you had to ask for twice.

✕

Scheduling gaps and last-minute cancellations hurt revenue

When a recurring client cancels the morning of their cleaning, the slot goes empty unless you can quickly find a replacement. Without visibility into your schedule and a list of waitlisted clients, that revenue is simply lost.

✕

Tracking what each client wants is inconsistent

One client wants the refrigerator cleaned every other visit. Another uses specific cleaning products due to allergies. A third has a dog that needs to be in a specific room. When this lives in a notebook or one cleaner's memory, service quality varies.

✕

Collecting payment for recurring clients is a weekly chore

Manually invoicing 30 to 50 recurring clients every week or month, tracking who has paid, and sending reminders takes hours. It's time that should go to booking new clients or managing the team.

Improve your cleaning operations

A client portal customers actually use

Commercial clients and property managers increasingly expect self-service, and it is the number one thing cleaning companies tell us their old software lacked. Smarfle gives every client a branded portal where they see upcoming visits, pay invoices, download receipts, and request extra work, without calling you during a clean.

  • Branded with your logo, one-click invite per client
  • Clients view visits, invoices, and job photos themselves
  • Payment and subscription management without a phone call

Janitorial, maid service, and carpet in one system

A commercial janitorial contract, a weekly residential clean, and a one-off carpet job are three different shapes of work. Smarfle runs all three side by side. Monthly-billed contracts with checklists for the office accounts, same-crew recurring plans for homes, and quoted one-time jobs for carpet and deep cleans, each with its own pricing.

  • Per-service checklists keep commercial accounts audit-ready
  • Same-crew assignment on recurring residential plans
  • One-off quotes convert to jobs without re-entry

Quotes that become recurring revenue

The walkthrough estimate is where a cleaning company wins or loses the year. Send the quote the same day with an e-signature link, convert the acceptance straight into the first clean, and flip the client onto a recurring plan with a card on file. From there the schedule, the billing, and the review request run themselves.

  • Same-day quotes with e-signature from any phone
  • First clean converts to a recurring plan in two clicks
  • Card-on-file auto-charge the day of each service

Every cleaning services call, handled your way

You decide how the number behaves hour by hour. A client who calls while you are in a house gets a text back or the AI. The conversation shows up in your Inbox as a lead.

Plain forwarding

$0.04/min

Just rings your phone. Every call logged as answered or missed.

Forward with call tracking

$0.10/min

Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.

Busy message + text-back

~$0.05/call

Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.

AI receptionist

$0.25/min

The AI answers, qualifies the caller, and books the job. Great after hours if you want it.

Spam screening is included in every mode

Turn it on and unknown callers hear one sentence and press a key before the call connects. Dialer software does not press keys, so it never reaches you. How screening works

  • Your customers skip it. Known clients and callers on mobile numbers are never screened.
  • You are not billed for it. Screened, silent, and blocked calls cost nothing.
  • One blocklist. Block a number once and it stops calling and texting.

Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.

Clear workflow every time

How a cleaning job flows through Smarfle

From the first booking request through to a card charged automatically on every visit after that.

  1. 1

    Booking request lands

    A booking request from the web form and a call to your number both land in the same place, with property type, square footage, and scope captured on the record.

  2. 2

    Office schedules the cleaning

    One-time deep clean or recurring weekly / biweekly / monthly. Recurring work orders auto-generate the schedule; custom fields track key/code access and pet info.

  3. 3

    Crew gets the schedule + checklist

    Route optimization for multi-property days. Crew sees the cleaning checklist (kitchens, baths, dust, vacuum) and any client-specific notes before arriving.

  4. 4

    Job logged with photos + checklist

    Crew checks off the cleaning checklist room by room, before/after photos for QC and dispute defense, and time tracking against the billable hours.

  5. 5

    Invoice + recurring billing handled

    Auto-invoice with Stripe payment link. For recurring customers, Stripe Connect billing handles the monthly charge. Review request goes out automatically.

Same flow for every cleaning services business, only the terminology and details change.

Smarfle fits some cleaning businesses better than others

Recurring clients decide it. If the same houses come back on a schedule, this fits whether you clean them yourself or send a team.

We built this for you if...

Tap the ones that resonate

✕

This probably isn't for you if...

And that's okay

Everything Smarfle does for a cleaning business

Three jobs sit on top of the cleaning itself. Getting the schedule out. Collecting without asking, and keeping the book full.

1

Recurring scheduling

Set up weekly, biweekly, or monthly cleaning schedules per client. Work orders generate automatically and assign to available cleaners.

2

Client preferences and access notes

Entry codes, product restrictions, pet instructions, and room-by-room notes are stored per client. Every cleaner sees them before arriving.

3

Quality photo documentation

Cleaners photograph completed rooms and attach them to the work order. Managers verify standards remotely and have proof if disputes arise.

Stock counts per item

Where a cleaning CRM earns its keep

Which chemicals are running low, which customers send you work, and which crew belongs to which side of the city usually live with one person. That works until the day that person is away or gone. Each of those has a place of its own here, and none of them is a notes app.

Most of what a cleaning business knows sits in somebody's head, and all of it is one resignation away from being gone.

Order before a crew runs dry

Chemicals, liners, microfiber and pads sit under one count that drops as crews draw supplies onto jobs. Filter to what is running short and you have your order, instead of hearing about it from a cleaner standing in a lobby.

What the location switch actually hides

A second cleaning operation runs on a staff list, a schedule and a phone line that belong only to it. Flip the location control and everything in front of you comes from that one site, which is why growth stops meaning two spreadsheets.

Fill next week's gaps by text

A recurring route with two openings in it is a reason to reach the houses you already clean, filtered by tag, status and the part of town they sit in. The list shows on screen before you commit, then one batch goes out and you watch which texts land.

Recommendations you can finally count

Cleaning work moves quietly between tenants in one building and between parents at the same school, and none of that reaches your numbers. Handing a current customer a code fixes it, taking the discount off by itself and logging the reward under whoever recommended you.

Get more clients for your cleaning business

Cleaning business lead generation

The whole game is recurring clients, and one of them is worth a year of one-off jobs. Smarfle sends homeowners who already said how big the place is and how often they want it. You take the ones that fit your route and let the rest go, free.

Flat pricing per accepted lead

Cleaning Services leads run about $15 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.

When leads start

We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.

Requests arrive pre-qualified

Every quote request already answers what type of clean and how many bedrooms, so your callback quotes instead of interviews.

Fair by design

Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.

What cleaning company owners ask before switching

Flag the job as recurring and it carries that type on the record instead of being retyped every two weeks. Billing runs off a card stored at Stripe, so the charge and its invoice record happen without an office person doing it. A reminder can reach the customer before the visit by email or by text.
No. Payroll is not in Smarfle and is not planned. You can put minutes against a job, flag them billable or not, hold an hourly rate on each cleaner, and export the lot as CSV for whoever does run your payroll. Taxes, filings and direct deposit belong to somebody else's product.
It is not. The interface runs in English only and there is no date worth promising you. Your Cleaners mostly live on a single screen, today's Jobs and the notes attached to them, so crews manage in practice. Where a translated interface is non negotiable, the answer here has to be no.
Yes, because none of that lives with the person. Access codes, alarm details, which products the customer refuses and where the dog sleeps go into fields of your own making and the note trail on that customer. Whoever you assign opens the job and reads it before knocking.
ZenMaid is lighter and cheaper and was written by maid service people, so for a small residential outfit that only wants scheduling it is an easier yes. MaidCentral goes deeper on pay rates and quality scoring than we do. Smarfle wins when you want the marketing side, website, reviews and Google posts, sitting in the same login as the schedule.
Yes, seats are one of the two things that set your plan, the other being how many customers you keep stored. Usage such as appointment texts and emails is charged as it goes out rather than bundled. Current thresholds are printed in the plan grid on this page.
The campaign builder covers exactly that. Narrow the list by where people are, by status or by a tag you put on them, drop in a merge field so each text opens with that customer's name, read the preview and send. Every message reports back, so you can tell which ones actually arrived.
They get a login showing the jobs on their sites, the bills attached to those, anything you released to them and a button to pay. Row level security keeps each account inside its own records and out of everybody else's. Messages written from that screen come through as a notification for your team.

Switching to Smarfle from another cleaning services CRM?

Recurring customers and the instructions attached to each house are the part you cannot afford to lose, which is why a person on our side does this and not a help page. Client records and your service list arrive through an import we run for you, and every cleaner is set up with a login afterwards. We work out of the US.

Why businesses stay

Who you are buying from

We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.

Based in Orlando, Florida|Same-day support answers|Feature requests shipped fast
Meet the team behind Smarfle

Ready to run your cleaning services business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

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