Veterinary CRM software
Veterinary CRM software that brings the patient back on time, running reminders on each pet's own schedule and keeping a multi-pet household on one record.
43
11
$12,800
8
Bella (Johnson Family)
Annual Wellness Exam
Max (Rivera Household)
Rabies Booster Vaccine
Luna (Chen Family)
Dental Cleaning
Cooper (Williams Family)
Post-Surgery Follow-Up
Software a veterinary practice runs on
Smarfle keeps patients coming back, running vaccination and wellness reminders on each pet's own timing. Multi-pet households sit on one record and routine owner questions get answered without the phone ringing. One exam room or a full hospital.
Veterinary scheduling software
Boosters and annual exams run on dates set by the last visit, not by whoever on your team has time to work a report. Smarfle takes the due date off the animal's record and prompts the owner with enough notice to act on it.
Learn moreVeterinary billing software
Your wellness plan bundles routine care into a monthly charge, and the monthly part is where it falls over. Smarfle holds the plan on the household with its own cadence, so the practice is not raising them one at a time.
Learn moreVeterinary invoicing software
A two-pet visit hands your front desk one invoice that reads as a wall of charges. Smarfle groups the lines under each animal and separates the owner portion from the insurance claim, so the desk takes a payment instead of giving an explanation.
Learn moreThe growth side, built in
Veterinary call tracking
Appointment and worried-owner calls stack up at the front desk. Tracking logs the misses, and text-backs recover the bookings.
Reviews and Google Business Profile
New pet owners choose clinics on reviews written by people who love their animals. Requests after happy visits keep them coming.
Website and lead follow-ups
Appointment requests feed the schedule, and vaccine and wellness reminders keep every patient current.
CRM plans that grow with your veterinary practice
All plans include a 14-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 500 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Voice AI receptionist (usage-based)
- AI drafts + work order summaries
- GMB rank tracking + Search Console
- GBP Posts + Dashboard
- API access + webhooks
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 2,000 clients
- 3 GB storage
- 2 branch locations
- Everything in Solo
- Website builder + AI content
- Your own domain on that website
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 5,000 clients
- 5 branch locations
- 10 GB storage
- Everything in Starter
- Manager role (up to 2)
- 50 saved email templates
Business
Multi-location operations
- Up to 30 users
- Up to 10,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Manager role (up to 5)
- Priority support
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
What an inefficient veterinary practice looks like
Pets do not book their own appointments, so every lapsed patient is really a lapsed reminder. The practice finds out two years later, when the record has gone cold.
Vaccination reminders sent too late or never
Annual vaccines, boosters, and wellness exams are your most predictable revenue stream. When reminders go out late or not at all, pet owners forget and your schedule has gaps that could have been filled weeks ago.
Owner communication is a constant bottleneck
Pet owners call to check on boarding pets, ask about post-surgery instructions, or confirm appointment times. Your front desk spends more time on the phone than managing the schedule, and important callbacks get delayed.
Multi-pet households create scheduling chaos
Families with multiple pets need coordinated appointments, but your system tracks individuals, not households. Double-booking, missed pets, and frustrated owners are a daily occurrence when scheduling is not linked.
Every veterinary call, handled your way
Owners call at every hour. You choose which mode covers which hours. Each call is recorded to the client and to the animal it concerns.
Plain forwarding
$0.04/min
Just rings your phone. Every call logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.
Busy message + text-back
~$0.05/call
Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.
AI receptionist
$0.25/min
The AI answers, qualifies the caller, and books the job. Great after hours if you want it.
Spam screening is included in every mode
Turn it on and unknown callers hear one sentence and press a key before the call connects. Dialer software does not press keys, so it never reaches you. How screening works
- Your customers skip it. Known clients and callers on mobile numbers are never screened.
- You are not billed for it. Screened, silent, and blocked calls cost nothing.
- One blocklist. Block a number once and it stops calling and texting.
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
How a vet appointment flows through Smarfle
A pet becomes a patient on its own reminder schedule. These steps run from the first booking to the next wellness visit.
- 1
Owner books the pet in
Owners book online or by phone, the slot is held, and a confirmation text goes out. The pet record attaches to the owner record.
- 2
Reminder + intake form
Workflow automation sends 24h reminder + intake-form SMS. Custom fields capture vaccination schedule, weight history, and chronic conditions.
- 3
Visit performed
Vet sees today's schedule, pet history, and prior visit notes. Photos (x-rays, dental, skin) attached.
- 4
Treatment + recall logged
Visit notes, treatment plan, and recurring recall (annual / 6-month) via recurring work orders. Maintenance reminders for the next vaccine due date.
- 5
Bill + review + recall in 12 months
Auto-invoice with Stripe payment link, review request after the visit, maintenance reminders for next year's vaccinations.
Same flow for every veterinary business, only the terminology and details change.
The veterinary practices Smarfle suits
Recall schedules are the dividing line, so if bringing patients back on time matters then this is built for that.
We built this for you if...
Tap the ones that resonate
This probably isn't for you if...
And that's okay
Everything Smarfle does for a veterinary practice
Treating animals is the job. Running the clinic, collecting payment, and keeping patients on their schedule are the business.
Pet appointment scheduling
Schedule visits by pet, species, and service type. Color-code by provider and prevent double-booking across exam rooms.
Vaccination due date alerts
Track vaccine schedules per pet. Smarfle flags overdue patients and sends reminders to owners automatically before the due date passes.
SMS appointment reminders
Owners get a text ahead of the visit carrying the pet name and the time. Fewer forgotten appointments, and your desk stops working through a call list every afternoon.
Multi-pet household management
Link multiple pets to one owner. Schedule coordinated visits and view all pets in a household from a single client record.
Visit notes and history
Log treatments and observations against the visit in the activity trail, stamped with who wrote them and when. Every vet who sees the pet reads the same history. This is the business record, so keep the medical record in your practice software.
What a veterinary CRM does at drop-off
Handing an animal over at the counter is a transfer of information as much as a transfer of the animal. What the owner told you, what they left behind and what somebody promised them all move across in about thirty seconds, and most of it never reaches the record. Paperwork filed under that owner and a card already held are how the moment stops being purely verbal.
The counter is where most of the record is decided, and thirty seconds of it should not stay verbal.
Discharge paperwork kept under the owner
Vaccination certificates, boarding consent and the discharge sheet that went home drop into folders beneath the owner and stay inside the practice until you decide otherwise. Turn one loose and that household opens it from a link of its own, which beats reprinting the page at the counter.
Wellness plans charge on their schedule
The pet owner's card lives with Stripe from enrollment forward, and each period is billed at the interval you set up. A payment that clears generates its record right then, which keeps your revenue accurate without manual entry.
Owners trade vet names constantly
Pet owners compare notes wherever they gather, and one household vouching for you outranks anything you could say about yourselves. Codes let those owners carry the recommendation with them, apply a discount without being asked, and attach the reward to the home it started in.
Owners at one clinic, texted together
Filtering on tag, status and site means a message can reach the owners registered at a single practice and nobody else. Each text carries that owner's own details, and afterwards the delivery record shows which ones got through.
Get more patients for your veterinary practice
Veterinary lead generation
Every new pet in the practice means a decade of wellness visits. Smarfle finds the owners searching for a vet in your area and sends the animal and the reason with the request. One household can bring several patients with it.
Flat pricing per accepted lead
Veterinary leads run about $30 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.
When leads start
We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.
Requests arrive pre-qualified
Every quote request already answers what pet and what do you need, so your callback quotes instead of interviews.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.
Clinic owners ask these on the demo call
Related industries
Other trades using Smarfle to run their book of business.
Switching to Smarfle from another veterinary CRM?
Owners, their pets, phone numbers, past appointments and unpaid invoices come over into Smarfle, while everything medical about those animals stays in the practice system that holds it. Our US staff run that import from your export instead of leaving it with you, invite each vet and technician to a login separately, and stay on it until the clinic is running.
Why businesses stay
Who you are buying from
We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.
Ready to run your veterinary business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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