Updated
Veterinary CRM software
Veterinary CRM software that brings the patient back on time, running reminders on each pet's own schedule and keeping a multi-pet household on one record.
43
11
$12,800
8
Bella (Johnson Family)
Annual Wellness Exam
Max (Rivera Household)
Rabies Booster Vaccine
Luna (Chen Family)
Dental Cleaning
Cooper (Williams Family)
Post-Surgery Follow-Up
Veterinary software for appointment booking and reminders
Your clinic needs online booking, reminders for every pet and balances paid at checkout. Smarfle runs those beside the practice system that holds your medical records.
Veterinary scheduling software
Clients book visits online into open times, and reminders go out the evening before and the morning of the visit.
Veterinary billing software
Wellness plans charge the owner's saved card each month, and every charge leaves its own invoice on the record.
Veterinary invoicing software
Exam fees and services become invoices, and owners pay by card from a text before they leave.
Calls, reviews and your veterinary website in one account
Veterinary call tracking
Worried owners call the first clinic they find. Each call is recorded with its source, and a missed one gets a text back.
Reviews and Google Business Profile
Owners get a review request after each visit, and pet owners read those ratings before choosing a vet.
Website and lead follow-ups
Visit requests from your website reach the calendar, and surgery estimates waiting on approval are followed up automatically.
Veterinary CRM plans that grow with your clinic
All plans include a 14-day free trial. No credit card required.
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 2,000 clients
Professional
Growing service businesses
- Up to 10 users
- Up to 5,000 clients
SMS, email, AI, and voice are billed pay-as-you-go. See every plan and usage rate →
Three veterinary practice problems Smarfle fixes
Vaccine recalls that slip
Set each pet's booster as a reminder on the owner, and Smarfle emails and texts them when it comes due.
Multi-pet households in pieces
Keep one owner record with each pet in custom fields, so three dogs share one file and one statement.
Surgery estimates that stall
Send the surgery estimate for signature with a deposit, and the procedure is booked once the owner approves.
Four ways to answer veterinary calls
Choose how the clinic line answers during appointments. If nobody picks up, a text goes out or the AI answers, and the call is logged on the owner.
Plain forwarding
$0.04/min
Rings your phone, and every call is logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone; calls are recorded, transcribed and saved to the customer.
Busy message and text-back
~$0.05/call
Plays your message, then texts the caller. Replies land in your Inbox.
AI receptionist
$0.25/min
The AI answers, qualifies the caller and books the job, day or night.
Spam screening comes with every mode. Unknown callers press a key before the call connects, and screened calls cost nothing. How spam screening works
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
How a vet visit flows through Smarfle
One vet visit, followed to the reminder that brings the pet back.
- 1
Clinic call
A call, text or online booking becomes a visit on the owner's record.
- 2
Visit confirmed for the owner
The owner receives a confirmation, and any answers from the booking form sit on the visit.
- 3
Exam
Vet techs see the day's visits in order, while the medical record stays in your practice system.
- 4
Owner pays
The exam and services go on the invoice, and the owner pays before leaving.
- 5
Booster reminder set
The next booster or dental goes on the owner as a reminder that sends itself.

Veterinary clinics Smarfle suits
Independent vet clinics that want booking, reminders and payments beside their practice system.
A good fit if
Probably not a fit if
Everything Smarfle does for a veterinary practice
An owner page with no login
Owners open one link with visits, estimates, invoices and receipts for every pet, and pay a balance there.
Referral links owners share
Each owner gets a referral link, and a friend who books through it is logged under them with the reward you set.
Food and retail on a count
Retail food and supplies carry a quantity that drops as they are sold, with a low-stock list for ordering.
Veterinary CRM features for the front desk
Clinics lose time to phone tag and paperwork. Provider colors, second-owner copies, quick answers from your own records and dental-month texts give some back.
Vets and techs on one calendar
Each provider has a color on the calendar, so open exam slots show at a glance across the team.
Copies for the other owner
Add a second owner in the household as a contact, and they get email copies of invoices and visit updates.
Plain answers about your clinic
Ask Smarfle answers questions about your visits, owners and invoices from your own records, and proposes changes you approve.
Dental month texts
Filter owners by tag or status, preview the list, and send one text offering this month's dental cleaning slots.
Get more patients for your veterinary practice
Veterinary lead generation
Every new pet in the practice means a decade of wellness visits. Smarfle finds the owners searching for a vet in your area and sends the animal and the reason with the request. One household can bring several patients with it.
Flat pricing per accepted lead
Veterinary leads run about $30 each. You see the job and ZIP first, then accept or pass free, with no lead budget or bidding.
When leads start
Google needs time to rank the pages we add around you, so plan for up to two months. You pay per lead, never for waiting.
Requests arrive pre-qualified
Each request comes with the customer's answers to “What pet?” and “What do you need?”, so your callback quotes the job instead of interviewing.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed for a wallet refund.
Clinic owners ask these before choosing vet clinic software
Related industries
Other appointment-based businesses with a similar workflow.
Medical & dental CRM
Recall reminders and patient balances.
Physical therapy CRM
Recurring visits and self-pay billing.
Chiropractic CRM
Care plans with reminders before each visit.
Switching to Smarfle from another veterinary CRM?
Your owners, services and past visits are imported for you, and the practice system keeps every medical record as it is.
- Comes across
- Clients, services with prices, and past appointments with their dates and prices.
- Set up fresh
- Recurring plans and saved cards, since card numbers never move between systems.
- Stays in your old system
- Past invoices, so export them as a file before you cancel.
Why businesses stay
Who you are buying from
Ihor Lavrenenko, founder of Smarfle and author of Rank, Ring, Repeat, a local SEO guide for business owners, puts his name on this product after helping hundreds of local businesses grow. Ask for a feature or a change and it is often built by the next day.
Try Smarfle free for 14 days
No credit card. Import your pet owners and book the next visit today.
14 days free · No credit card · Cancel anytime