CRM for Interior Design

Interior Design Software That Turns Projects Into Paid Invoices

Design approval by text thread ends in disputes. Smarfle books consultations, keeps selections in writing, bills by milestone, and feeds the pipeline from your portfolio. From $19/month.

7-day free trial|No credit card required|Same-day US support
Smarfle CRM - Interior Design Dashboard
Active Projects

8

Orders in Transit

12

Revenue This Month

$18,400

Installations Scheduled

3

Recent Jobs

Sullivan Penthouse Renovation

Full Interior Redesign

Procurement

Birchwood Dental Office

Commercial Space Design

Client Review

Kim Residence Living Room

Room Refresh Package

Installed

Harborview Restaurant

Hospitality Design Concept

Concept Phase

Everything a interior design business runs on

Smarfle connects everything a successful local business runs on: website, Google Business Profile, call tracking, lead follow-up, CRM, review requests, payments, and recurring orders. One platform. Start with the interior design workflows below.

The growth side, built in

Design Inquiry Tracking

Consultation inquiries carry whole-home budgets. Every call is logged with the rooms and style discussed, ready for the proposal.

Reviews & Google Business Profile

Finished-room photos in reviews sell design better than any pitch. Requests go out at the reveal, when clients are happiest.

Website & Lead Follow-Ups

Portfolio-driven inquiry forms qualify budget and scope, and follow-ups nurture the projects waiting on renovations to finish.

Plans that grow with your interior design business

All plans include a 7-day free trial. No credit card required.

Solo

Sole operators getting started

$19/mo
  • 1 user
  • Up to 100 clients
  • 1 GB storage
  • Public booking link + calendar
  • Client management
  • Work orders with photos
  • Invoices + Stripe payments
  • Activity log, tags, custom fields
  • Mobile PWA + CSV import/export
Start Free Trial

Starter

Small teams adding tools and growth

$99/mo
  • Up to 5 users (1 owner + 4 techs)
  • Up to 200 clients
  • 1 GB storage
  • Everything in Solo
  • Voice AI receptionist (usage-based)
  • GMB rank tracking
  • Search Console integration
  • API access + webhooks
  • Branded client portal
Start Free Trial
Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 500 clients
  • 3 branch locations
  • 5 GB storage
  • Everything in Starter
  • AI email & SMS drafts
  • AI work order summaries
  • GBP Posts + Dashboard
  • Workflows automation
  • Website builder + AI content
Start Free Trial

Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 1,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Priority support
  • Higher AI credit limits
Start Free Trial

SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

Where interior design businesses lose time and money

The day-to-day friction every interior design owner recognizes.

Vendor Coordination Creates Constant Chaos

Furniture orders, fabric samples, contractor schedules, and delivery windows all need to align for an installation. When vendor details live in separate email threads, things arrive late, in the wrong color, or not at all.

Design Time Goes Unbilled Because It Feels Informal

Sourcing materials, creating mood boards, attending site visits, and communicating with clients all take hours. Without logging this time, your design fees never reflect the actual work you invest in each project.

Client Revisions Stretch Projects Beyond Profitability

Clients change their mind about finishes, furniture, and layouts. Each revision triggers new sourcing, vendor communication, and design updates. The project scope grows while the fee stays the same.

Built for interior design businesses

Not a generic CRM. Every feature is tailored to how interior design companies actually work.

Project Management With Phase Tracking

Create design projects with phases: concept, sourcing, design development, procurement, and installation. Track deliverables and milestones through each phase so nothing gets lost.

Phase-Based and Hourly Invoicing

Bill at project milestones or from logged hours. Design time, procurement markups, and consultation fees are all tracked and invoiced clearly so clients see the value they receive.

Client Portal for Design Presentations and Approvals

Clients log in to view mood boards, material selections, and project timelines. They approve design directions and see invoices in one place, reducing email back-and-forth.

Vendor and Procurement Tracking

Track orders, delivery dates, and vendor communications per project. See which items have been ordered, which are in transit, and which are still pending client approval.

Revenue and Project Profitability Reports

Track revenue per project, design type, and designer. Compare estimated vs actual hours and identify which project types deliver the best margins for your firm.

Milestone Billing With Approvals

Concept, procurement, and installation phases bill separately with written client sign-off at each step.

Every interior design call, handled your way

Your business number routes however you decide, and you can mix modes by schedule: forward to your phone during the day, switch to text-back or the AI after hours.

Plain forwarding

$0.04/min

Just rings your phone. Every call logged as answered or missed.

Forward with call tracking

$0.10/min

Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.

Busy message + text-back

~$0.05/call

Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.

AI receptionist

$0.25/min

The AI answers, qualifies the caller, and books the job. Great after hours if you want it.

Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.

A day in the life

How an interior design project flows through Smarfle

From discovery to install day — every selection and vendor tracked.

  1. 1

    Lead from referral or social

    Web form, AI receptionist, or referral. Each becomes a client record with project scope, style preferences, and budget tier.

  2. 2

    Discovery + design fee

    Calendar slot for the in-home consult. Custom fields capture room counts, timeline, and primary deliverables.

  3. 3

    Contract + sourcing tracked

    Contract via e-sign, design fee via Stripe payment link, project becomes a work order. Vendor purchases logged as expenses.

  4. 4

    Install + walk-through

    Job checklist for delivery and install steps, photos for portfolio, time tracking per project, punch list captured for fixes.

  5. 5

    Final invoice + review + portfolio share

    Final invoice with markup on items via Stripe payment link, review request after install, photos used in marketing.

Same flow for every interior design business, only the terminology and details change.

Is Smarfle the right fit for your interior design business?

We built this for a specific type of business owner. Tap each one that sounds like you.

We built this for you if...

Tap the ones that resonate

This probably isn't for you if...

And that's okay

Top feature for interior design

Procurement Tracking That Keeps Every Order on Schedule

Every item ordered for a project is tracked with vendor, order date, expected delivery, and status. You see at a glance which items are confirmed, which are in transit, and which are delayed. Installations stay on schedule because you catch problems before delivery day.

Procurement TrackingVendor ManagementDesign ApprovalsProject Phases

The full interior design toolkit, in detail

Three ways Smarfle transforms how you operate, get paid, and grow.

1

Project Phase Dashboard

See every project with current phase, milestones, and deliverables. Filter by designer, project type, or status to manage your active workload effectively.

2

Procurement Tracker

Track every vendor order with item, vendor, order date, expected delivery, and status. Know exactly where every piece of furniture and material is at all times.

3

Design Review Portal

Post mood boards, material palettes, and furniture selections for client review. Clients approve or request changes through the portal with documented feedback.

4

Installation Planning

Track contractor schedules, delivery windows, and site preparation tasks for each installation. Coordinate timing so everything arrives and installs on schedule.

Interior Design CRM questions

Yes. Every vendor order is logged with item details, vendor, dates, and status. You can view orders by project or across your entire firm to see what is outstanding.
You post mood boards, material selections, and furniture options to the client portal. Clients review the options and provide approval or feedback, all documented in the project record.
Yes. Projects can use phase-based milestone billing, hourly billing, or a combination. You choose the billing model that matches each client's agreement.
You log wholesale costs and retail prices for items procured on behalf of clients. Invoices show the retail price with an itemized list so clients understand exactly what they are paying for.
Yes. Each client can have multiple projects with separate phases, vendors, and billing. Everything rolls up to a single client view for easy relationship management.
Yes. Installation tasks, contractor schedules, and delivery windows are tracked per project. You coordinate timing to ensure everything comes together on installation day.
Project profitability, designer utilization, revenue by project type, procurement costs vs markup, and outstanding receivables. All reports can be filtered by date range and designer.
Yes. The interface works on phones and tablets. Designers can log time, take notes, update vendor statuses, and communicate with clients while on location.

Why businesses stay

A Florida company that treats you like a partner

We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.

Based in Orlando, Florida|Same-day support answers|Feature requests shipped fast
Meet the team behind Smarfle

Ready to run your interior design business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

7 days free · No credit card · Cancel anytime