Small business CRM
Built for owners with no sales team, no project manager and no appetite for enterprise software. One subscription covers the customers, the jobs, the invoices, the payments and the phone.
Most CRM software was built to help somebody sell software. It has pipeline stages, quota dashboards and a per-seat price. A service business has none of those problems. It has customers who want work done, people in the field doing it, and invoices that should go out the same day. That is the shape this is built around, from a solo operator through to thirty employees across several locations.
Pick your kind of business
Three hubs covering all 57 industries. Pick the one that matches how you run.
CRM for Contractors
Multi-phase projects, change orders, draws, permits, sub coordination.
CRM for Field Service
Mobile-first dispatch, route optimization, GPS check-in, offline sync.
CRM for Home Services
Recurring residential contracts, route batching, same-crew assignment.
What a small business gets
One tool replaces 4-6 separate apps
Most service businesses stitch together a CRM (HubSpot or Salesforce), invoicing (QuickBooks or FreshBooks), scheduling (Calendly), payments (Stripe), SMS marketing (Twilio direct), and a phone system (RingCentral). Smarfle replaces all six. One login, one dashboard, one monthly bill.
Pricing built for small business reality
$19/month Solo plan, $99 Starter, $199 Professional, $349 Business. SMS + email + AI usage billed pay-as-you-go at $0.03/SMS, $0.01/email, $0.05/AI credit. No per-seat surprises, no enterprise contracts, no sales calls before you can sign up.
Built for service businesses, not B2B sales
Every field, every workflow, every screen assumes you run service work. Work orders instead of opportunities. Recurring contracts instead of sales pipelines. Dispatch boards instead of quota forecasts. The best CRM for your business is the one that doesn't fight your workflow.
Mobile-first, offline-ready
Technicians in the field run the whole CRM from their phone. Open work orders, log photos, collect payment, dispatch the next stop, all from a $400 Android. PWA works offline and syncs when reception comes back. No clipboard, no paper invoice book.
AI Receptionist included on every plan
Most missed calls are missed revenue. Smarfle's AI receptionist answers calls 24/7, books jobs on your calendar, sends confirmation SMS, transfers urgent calls to your on-call tech. Built-in CRM phone integration means every call auto-logs to the right client record.
An industry preset for every trade we cover
HVAC, plumbing, electrical, landscaping, cleaning, restoration, photography and coworking among them. The labels change with the trade, so a photographer sees shoots where a plumber sees work orders, and the starting services and receptionist instructions change with them.
Live in 5 minutes, not 5 months
Sign up, pick your business type, your services + branding + AI receptionist get seeded automatically. Most owners book their first customer through Smarfle within an hour. Enterprise CRM rollouts take months. Smarfle takes minutes.
Florida-based same-day support
Real US-based support, not a chatbot. Most owner questions get a same-day response from someone who actually understands service businesses. We treat your business like our own.
Generic CRM vs Smarfle
Small business CRM pricing
All plans include a 14-day free trial. No credit card required.
Solo
Sole operators getting started
Starter
Small teams adding tools and growth
Professional
Growing service businesses
Business
Multi-location operations
Small business CRM questions
Is Smarfle really a CRM or just scheduling software?
Smarfle is a full CRM with client records, contact + lead management, communication history, custom fields + tags, and revenue tracking per client. Plus invoicing, work orders, scheduling, payments, recurring billing, AI receptionist, and a mobile app. It's a CRM that includes everything a service business needs to run, instead of forcing you to add software on top.
How does Smarfle compare to HubSpot or Salesforce for small businesses?
HubSpot Service Hub Pro is $890/month for 5 users. Salesforce Service Cloud Professional is $80/user/month. Both are built for B2B sales teams chasing opportunities. Smarfle starts at $19/month, is built for service business operations (not sales pipelines), and includes invoicing, scheduling, AI receptionist, and a mobile app in the base price. Whether that adds up to a saving depends entirely on which of those tools you are paying for today.
What size service business is Smarfle for?
Solo operators on the $19/month plan all the way to 30-employee multi-location businesses on the $349/month Business plan. The sweet spot is 2-15 employee operations doing $200k-$2M in revenue, but the system scales both directions.
Do I need a separate invoicing tool like QuickBooks?
Smarfle handles invoicing, payment collection through Stripe, recurring billing, AR aging reports, and tax-rate configuration internally, so most customers run it as their only invoicing tool. There is no QuickBooks integration. At tax time you export a CSV of invoices and payments for your accountant to work from.
How fast can I get set up?
Most owners sign up, pick a business type, and have their first work order created within 5 minutes. Setup includes auto-seeded services for your industry, default voice AI prompts, default work order labels, and a working public booking page. Connecting Stripe for payments takes another 3 minutes.
Does Smarfle work for my specific industry?
Every trade we cover arrives with its own preset. HVAC, plumbing, electrical, landscaping, cleaning, roofing, restoration, photography, coworking and the rest each change the labels, the starting service list, the receptionist instructions and which features are visible. Generic CRM software hands every business the same empty template.
Is there a free trial?
Yes, 14-day free trial on all plans, no credit card required. Most owners process at least one real customer through Smarfle during the trial to confirm fit.
How is support handled?
Smarfle is Florida-based with same-day support during US business hours. You get real responses from people who understand service businesses, not a chatbot or a Tier-1 ticket-shuffler. Founder-led support is available for any owner who needs deeper help.
Why businesses stay
Who you are buying from
Ihor Lavrenenko, founder of Smarfle and author of Rank, Ring, Repeat, a local SEO guide for business owners, puts his name on this product after helping hundreds of local businesses grow. Ask for a feature or a change and it is often built by the next day.
Start free
Try Smarfle free for 14 days. No credit card required, full access to every feature, real customer support if you need help getting started.