Google Maps rank tracker
You are not ranked in one place, you are ranked at points on a map. Scan a grid of 9, 25 or 49 points around your address and read your position at each one off a heatmap, keyword by keyword, month after month.
A short tour of the screens this page describes. It is filmed with our demo pest control company, and every trade runs on the same screens.
- Live in 5 minutes
- No setup fee
- No long-term contract
“We run every customer conversation through Smarfle. Texts, emails and reminders are in one place, our customers love paying with Apple Pay, and when we are busy or closed the text bot answers new leads for us.”
When you can't see your local visibility
Your Google Business Profile ranking changes based on the searcher's location. A single rank check from your office tells you almost nothing about how customers across your service area actually find you.
Rankings Vary by Location
Google Maps results are heavily influenced by the searcher's GPS coordinates. You might rank #1 near your office but not appear at all three miles away. Without grid tracking, you are blind to these location-based variations.
Competitors Steal Nearby Traffic
Other service businesses in your area are actively optimizing their Google Business Profiles. Without visibility into where they outrank you, you cannot target your SEO efforts to recapture those neighborhoods.
No Way to Measure Local SEO Progress
You invest time in collecting reviews, posting updates, and optimizing your profile, but without grid-level rank data you have no way to know if those efforts are actually improving your visibility in specific areas.
How the grid scan works
- 1
Set Your Location and Keywords
Enter your business address as the grid center and add the keywords your customers search for, like 'plumber near me' or 'AC repair'. Set the grid radius to cover your full service area.
- 2
Run a Grid Scan
Smarfle scans a grid of GPS points across your service area using the DataForSEO API. Each point checks where your business ranks in Google Maps results for each keyword you are tracking.
- 3
View Your Rank Heatmap
Results appear on a color-coded heatmap overlaid on a map of your area. Green means you rank in the top 3. Yellow means positions 4 through 10. Red means you are not ranking at that location.
- 4
Track Changes Over Time
Run scans weekly or monthly to see how your rankings shift. Compare heatmaps side by side to measure the impact of your SEO work on specific neighborhoods and keywords.
What the rank tracker measures
GPS Grid Scanning
Define a grid of scanning points around your business location. Each point simulates a Google Maps search from that exact GPS coordinate, giving you true location-based ranking data.
Multi-Keyword Tracking
Track as many keywords as you need. Monitor rankings for your primary services, branded searches, and competitive terms all in one place with separate heatmaps for each keyword.
Color-Coded Heatmap
Rankings are visualized on an interactive map with color-coded pins. See at a glance where you dominate, where you are competitive, and where you need improvement.
Competitor Visibility
Each grid point shows your rank and which competitors appear above you there. Identify which businesses are taking traffic in specific areas of your service territory.
Historical Trend Data
Every scan is saved so you can compare rankings over time. See whether your local SEO efforts are producing measurable improvements in the neighborhoods that matter most to your business.
Usage-Based Billing
Grid scanning costs $0.02 per grid point. A typical 5x5 grid with 3 keywords costs $1.50 per scan. You control exactly how much you spend by choosing your grid density and scan frequency.
Trades that live or die on Maps
The service businesses that get the most out of this feature, and the specific way each one uses it.
Your local visibility, mapped
See how the rank tracker dashboard displays your grid scan results, keyword rankings, and local visibility score across your entire service area.
4.2
Avg Rank
58%
Top 3 Points
12%
Not Ranking
- #3 avg
plumber near me
25-point grid, avg rank 3.1 across service area
- #6 avg
emergency plumbing
25-point grid, avg rank 5.8 across service area
- #4 avg
drain cleaning
25-point grid, avg rank 3.6 across service area
Rank tracker questions
How does GPS grid scanning work?
How often should I run scans?
Why do my rankings look different from what I see in Google Maps?
Is the GBP tracker available on all plans?
What a grid scan costs
All plans
Every plan, then two cents a point
Grid tracking is on every plan, Solo included. Each point scanned costs $0.02, so a 25-point scan on one keyword is 50 cents. You control the bill by choosing the grid size and how often you scan.
$0.02/grid point
View all plansWhat moves a Maps ranking
Smarfle against a dedicated rank tracker
See how Smarfle's approach compares with the tools businesses commonly evaluate alongside us.
Ready to try Google Business Profile Grid Tracker?
Start your 14-day free trial. No credit card required.