Auto Repair CRM Built for the Shop Floor, Not the Sales Floor
The car on the lift is only half the job. Smarfle keeps VIN-linked records, sends text-to-approve estimates, puts parts on the invoice, and alerts the owner at pickup-ready. From $19/month.
8/12
$6,240
5
3
2018 Honda Civic
Brake job + caliper
2014 Toyota Tundra
Transmission service
2020 Ford F-150
Oil + tire rotation
2017 Mazda CX-5
Diagnosis
Everything a auto repair business runs on
Smarfle connects everything a successful local business runs on: website, Google Business Profile, call tracking, lead follow-up, CRM, review requests, payments, and recurring orders. One platform. Start with the auto repair workflows below.
Auto Repair Scheduling Software
Auto repair scheduling is a vehicle + bay puzzle: which bay has the right lift, which tech has done a transmission before, and how many oil changes can you book between bigger jobs.
Learn moreAuto Repair Dispatch Software
Auto repair dispatch is a bay + tech + waiting-customer puzzle. Walk-ins, drop-offs, and scheduled work all compete for the same bays.
Learn moreAuto Repair Billing Software
Auto repair billing is parts + labor + diagnostic fee + recommended-services upsell. Smarfle keeps every job's margin visible + bills the customer at pickup from a saved card.
Learn moreAuto Repair Invoicing Software
Auto repair invoicing is parts + labor + tax + recommended-services in one PDF the customer pays from their phone. Generated automatically from the work order at job completion.
Learn moreThe growth side, built in
Auto Repair Call Tracking
The counter phone rings while you are under a lift. Tracked calls keep every quote conversation on record, and missed ones get texted back before the car goes elsewhere.
Reviews & Google Business Profile
Reviews are why a driver picks your bay over the dealership. Requests go out at pickup, while the car runs right and the invoice felt fair.
Website & Lead Follow-Ups
Appointment and drop-off requests from your site feed the schedule, and service reminders bring cars back at the next oil-change interval.
Lead generation included
Get auto repair leads through Smarfle
A check-engine light sends drivers to a comparison page, and the shop that responds first usually gets the bay filled. Directory requests tell you the symptom and whether the car is drivable, so you know if it is a tow before you call.
Flat pricing per accepted lead
Auto Repair leads run about $20 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.
When leads start
We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.
Requests arrive pre-qualified
Every quote request already answers what is going on and is the vehicle drivable, so your callback quotes instead of interviews.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.
Plans that grow with your auto repair business
All plans include a 7-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 100 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Activity log, tags, custom fields
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 200 clients
- 1 GB storage
- Everything in Solo
- Voice AI receptionist (usage-based)
- GMB rank tracking
- Search Console integration
- API access + webhooks
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 500 clients
- 3 branch locations
- 5 GB storage
- Everything in Starter
- AI email & SMS drafts
- AI work order summaries
- GBP Posts + Dashboard
- Workflows automation
- Website builder + AI content
Business
Multi-location operations
- Up to 30 users
- Up to 1,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Priority support
- Higher AI credit limits
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
Where auto repair businesses lose time and money
The day-to-day friction every auto repair owner recognizes.
Estimates change after teardown and the customer feels ambushed
You quote $400 to replace the front brakes. Tech pulls the wheel and finds a leaking caliper. Now it is $750. Without a way to push the revised estimate to the customer's phone for approval, you either eat the difference or have an awkward conversation at pickup.
Vehicle history lives in your service writer's head
Customer rolls in and says 'I think we did the spark plugs here a few years ago, right?' Your writer flips through a 3-ring binder. Twenty minutes lost. Half the time the answer is wrong because the binder is from before they started.
Parts orders + labor time + margin all in different spots
Parts in QuickBooks, labor hours on a timesheet, customer info in Mitchell. End of month you cannot tell which jobs were profitable. Some brake jobs make 60% margin, others lose money. You have no clue which is which.
Built for auto repair businesses
Not a generic CRM. Every feature is tailored to how auto repair companies actually work.
VIN-centric vehicle records
Each vehicle is its own record under the customer. VIN, plate, year/make/model, color, mileage at last visit, complete service history. New writer onboards in a day, not a year.
Live estimate updates with customer approval
Tech finds an extra issue mid-job. Service writer adds it to the estimate, hits 'send for approval'. Customer gets an SMS, approves on their phone, work continues. Documented trail end-to-end.
Parts + labor + margin in one view
Log parts cost + labor hours on the work order. Smarfle shows margin per job in real time. End of month you know which job types are making you money and which are losing it.
Every auto repair call, handled your way
Your business number routes however you decide, and you can mix modes by schedule: forward to your phone during the day, switch to text-back or the AI after hours.
Plain forwarding
$0.04/min
Just rings your phone. Every call logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.
Busy message + text-back
~$0.05/call
Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.
AI receptionist
$0.25/min
The AI answers, qualifies the caller, and books the job. Great after hours if you want it.
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
Is Smarfle the right fit for your auto repair business?
We built this for a specific type of business owner. Tap each one that sounds like you.
We built this for you if...
Tap the ones that resonate
This probably isn't for you if...
And that's okay
Margin per job, not just total revenue
Most shops only know monthly revenue. Smarfle shows you margin per job type: brakes 45%, oil changes 70%, engine swaps 22%. Tells you what to push and what to price differently.
The full auto repair toolkit, in detail
Three ways Smarfle transforms how you operate, get paid, and grow.
VIN-centric history
Every vehicle gets its own record. Same household with 3 cars = 3 records. Service history per car, not per person.
Mileage-based reminders
Set service intervals per vehicle. Smarfle auto-reminds the customer when their oil change or 60k-mile service is due.
Recommended next service
After every visit, log recommended next services. Next time the car is in, writer sees the list and pitches the work.
Auto Repair CRM Software That Knows VINs, Not Just Customers
Most CRMs store one contact record per customer. An auto repair shop needs one record per VEHICLE. The same household might roll in with a 2018 Civic for an oil change, a 2014 Tundra for a brake job, and a 1995 Mustang their kid is restoring. Generic sales CRMs cannot model that. Auto repair CRM software has to track vehicles, not just owners, plus parts orders that change after teardown, estimates that need customer re-approval, and the inevitable 'while you are in there' upsell. Smarfle is the auto repair CRM that puts the VIN at the center of every job and the parts catalog inside the work order.
An auto repair CRM that models vehicles as first-class records, lets estimates evolve mid-job, and collects payment from the customer's phone is what turns a 5-bay shop into a 20-bay operation without drowning in paper repair orders.
Vehicle history per VIN, not per owner
Every car you have ever serviced gets its own record: VIN, plate, mileage at last visit, service history, recommended next service. Same household, three cars, three independent histories. Customer asks 'when did you do the timing belt?' and you have the answer in two taps.
Estimates that flex after teardown
Customer approves a $400 brake job. You pull the drum and find a seized caliper. Smarfle's auto repair CRM lets you push the revised estimate to the customer's phone for approval before you order the part. No 'I never agreed to that' arguments at pickup.
Parts orders linked to the work order
When you order a part, log the supplier, cost, and ETA on the work order. The work order shows 'waiting on parts' status to the customer (and to you when you walk back to the bay). Margin per job is auto-calculated from labor hours + parts cost.
Pickup and pay from the customer's phone
Job is done, vehicle is in the lot. Smarfle sends the invoice to the customer's phone. They pay before they arrive. Vehicle handoff takes 30 seconds, not 15 minutes at the counter.
Auto Repair CRM questions
Related industries
Other trades using Smarfle to run their book of business.
Auto Detailing CRM
Mobile + shop detail businesses share many workflows with repair shops. Cross-sell detail packages to repair customers.
ExploreAppliance Repair CRM
Diagnostic + parts ordering workflow mirrors auto repair. Multi-bay dispatch is similar.
ExploreGarage Door CRM
Service call + parts model. Often booked alongside auto repair as 'while you are out' home services.
ExploreWhy businesses stay
A Florida company that treats you like a partner
We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.
Ready to run your auto repair business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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