CRM for Auto Repair

Auto Repair CRM Built for the Shop Floor, Not the Sales Floor

From check-engine diagnostics to brake jobs to engine swaps, Smarfle tracks every vehicle by VIN, manages parts orders, and turns estimates into invoices the customer pays at pickup.

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Smarfle CRM - Auto Repair Dashboard
Bays in use

8/12

Revenue today

$6,240

Awaiting parts

5

Ready for pickup

3

Recent Jobs

2018 Honda Civic

Brake job + caliper

Approved

2014 Toyota Tundra

Transmission service

Awaiting parts

2020 Ford F-150

Oil + tire rotation

Ready for pickup

2017 Mazda CX-5

Diagnosis

In bay
Auto Repair CRM

Auto Repair CRM Software That Knows VINs, Not Just Customers

Most CRMs store one contact record per customer. An auto repair shop needs one record per VEHICLE. The same household might roll in with a 2018 Civic for an oil change, a 2014 Tundra for a brake job, and a 1995 Mustang their kid is restoring. Generic sales CRMs cannot model that. Auto repair CRM software has to track vehicles, not just owners, plus parts orders that change after teardown, estimates that need customer re-approval, and the inevitable 'while you are in there' upsell. Smarfle is the auto repair CRM that puts the VIN at the center of every job and the parts catalog inside the work order.

An auto repair CRM that models vehicles as first-class records, lets estimates evolve mid-job, and collects payment from the customer's phone is what turns a 5-bay shop into a 20-bay operation without drowning in paper repair orders.

Vehicle history per VIN, not per owner

Every car you have ever serviced gets its own record: VIN, plate, mileage at last visit, service history, recommended next service. Same household, three cars, three independent histories. Customer asks 'when did you do the timing belt?' and you have the answer in two taps.

Estimates that flex after teardown

Customer approves a $400 brake job. You pull the drum and find a seized caliper. Smarfle's auto repair CRM lets you push the revised estimate to the customer's phone for approval before you order the part. No 'I never agreed to that' arguments at pickup.

Parts orders linked to the work order

When you order a part, log the supplier, cost, and ETA on the work order. The work order shows 'waiting on parts' status to the customer (and to you when you walk back to the bay). Margin per job is auto-calculated from labor hours + parts cost.

Pickup and pay from the customer's phone

Job is done, vehicle is in the lot. Smarfle sends the invoice to the customer's phone. They pay before they arrive. Vehicle handoff takes 30 seconds, not 15 minutes at the counter.

Where auto repair businesses lose time and money

The day-to-day friction every auto repair owner recognizes.

Estimates change after teardown and the customer feels ambushed

You quote $400 to replace the front brakes. Tech pulls the wheel and finds a leaking caliper. Now it is $750. Without a way to push the revised estimate to the customer's phone for approval, you either eat the difference or have an awkward conversation at pickup.

Vehicle history lives in your service writer's head

Customer rolls in and says 'I think we did the spark plugs here a few years ago, right?' Your writer flips through a 3-ring binder. Twenty minutes lost. Half the time the answer is wrong because the binder is from before they started.

Parts orders + labor time + margin all in different spots

Parts in QuickBooks, labor hours on a timesheet, customer info in Mitchell. End of month you cannot tell which jobs were profitable. Some brake jobs make 60% margin, others lose money. You have no clue which is which.

Built for auto repair businesses

Not a generic CRM. Every feature is tailored to how auto repair companies actually work.

VIN-centric vehicle records

Each vehicle is its own record under the customer. VIN, plate, year/make/model, color, mileage at last visit, complete service history. New writer onboards in a day, not a year.

Live estimate updates with customer approval

Tech finds an extra issue mid-job. Service writer adds it to the estimate, hits 'send for approval'. Customer gets an SMS, approves on their phone, work continues. Documented trail end-to-end.

Parts + labor + margin in one view

Log parts cost + labor hours on the work order. Smarfle shows margin per job in real time. End of month you know which job types are making you money and which are losing it.

Is Smarfle the right fit for your auto repair business?

We built this for a specific type of business owner. Tap each one that sounds like you.

We built this for you if...

Tap the ones that resonate

This probably isn't for you if...

And that's okay

Top feature for auto repair

Margin per job, not just total revenue

Most shops only know monthly revenue. Smarfle shows you margin per job type: brakes 45%, oil changes 70%, engine swaps 22%. Tells you what to push and what to price differently.

Real-time marginParts cost trackingLabor hour rollup

Everything your auto repair business needs

Three ways Smarfle transforms how you operate, get paid, and grow.

1

VIN-centric history

Every vehicle gets its own record. Same household with 3 cars = 3 records. Service history per car, not per person.

2

Mileage-based reminders

Set service intervals per vehicle. Smarfle auto-reminds the customer when their oil change or 60k-mile service is due.

3

Recommended next service

After every visit, log recommended next services. Next time the car is in, writer sees the list and pitches the work.

Plans that grow with your auto repair business

All plans include a 7-day free trial. No credit card required.

Solo

Sole operators getting started

$19/mo
  • 1 user
  • Up to 100 clients
  • 1 GB storage
  • Public booking link + calendar
  • Client management
  • Work orders with photos
  • Invoices + Stripe payments
  • Activity log, tags, custom fields
  • Mobile PWA + CSV import/export
Start Free Trial

Starter

Small teams adding tools and growth

$99/mo
  • Up to 3 users (1 owner + 2 techs)
  • Up to 200 clients
  • 1 GB storage
  • Everything in Solo
  • Voice AI receptionist (usage-based)
  • GMB rank tracking
  • Search Console integration
  • API access + webhooks
  • Branded client portal
Start Free Trial
Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 500 clients
  • 3 branch locations
  • 5 GB storage
  • Everything in Starter
  • AI email & SMS drafts
  • AI work order summaries
  • GBP Posts + Dashboard
  • Workflows automation
  • Website builder + AI content
Start Free Trial

Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 1,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Priority support
  • Higher AI credit limits
Start Free Trial

SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

Auto Repair CRM questions

Smarfle covers customer + vehicle CRM, estimates, work orders, invoicing, parts tracking, and reporting. Mitchell + Shop-Ware add deeper labor-time guides and OEM parts catalogs that some shops need. Run them alongside if you do complex OEM work; for most independent shops Smarfle alone covers it.
Yes. Smarfle's inventory module tracks parts on hand, reorder levels, supplier info, and per-job consumption. As parts are used on work orders, stock auto-decrements.
Tech finds an issue mid-job. Service writer opens the work order, adds the new line items (more parts + more labor hours), hits 'send for approval'. Customer gets an SMS with the new total + an approve link. They click approve, work continues. Approval is timestamped + stored on the work order, so no disputes at pickup.
Yes. Set a yearly recurring reminder per vehicle. Smarfle auto-sends an SMS or email 30 days before the inspection is due. Most shops see 25-40% rebooking rates from those reminders.
Each vehicle gets its own record, all attached to the same fleet account. Saved card on file auto-charges after each completed job. Monthly statement shows all work across the fleet.
Yes. Smarfle is a mobile-first PWA. Techs log time, log parts used, take photos of damage, and update work order status from the bay floor. No clipboard, no paper.

Ready to run your auto repair business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

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