Remodeling CRM Built for Multi-Phase Projects and Change Orders
Remodels go sideways when decisions live in text threads. Smarfle keeps selections and change orders in writing, schedules the subs, shares progress photos, and bills from deposit to final. From $19/month.
7
3
$84,200
12
Johnson Kitchen
Full kitchen remodel
Chen Master Bath
Master bath gut
Williams Whole Home
Whole-home renovation
Garcia Addition
Bedroom addition
Everything a remodeling business runs on
Smarfle connects everything a successful local business runs on: website, Google Business Profile, call tracking, lead follow-up, CRM, review requests, payments, and recurring orders. One platform. Start with the remodeling workflows below.
Remodeling Scheduling Software
Remodeling scheduling is a multi-sub Tetris game: drywall can't go up before MEP rough, paint can't go on before drywall, cabinets can't install before paint. One phase slips and the whole project ripples.
Learn moreRemodeling Dispatch Software
Remodeling dispatch is sub scheduling across multiple in-progress projects. Same drywall sub on 4 jobs this week. Same electrician needed on 2 jobs Tuesday. Conflicts cascade fast.
Learn moreRemodeling Billing Software
Remodeling invoicing is phase-based draw billing + signed change orders. Banks need photos + lien waivers for each draw release. Owners need clear running totals.
Learn moreRemodeling Invoicing Software
Remodeling invoicing follows the draw schedule. Each phase completion triggers an invoice. Change orders bill separately + roll into the next draw. Final invoice settles the project at closeout.
Learn moreThe growth side, built in
Remodeling Call Tracking
Consultation calls carry six-month projects. Tracking records scope conversations, and missed calls get texted back before the homeowner fills their shortlist.
Reviews & Google Business Profile
Kitchen and bath reveals earn photo-rich reviews when the request lands at handover, building the portfolio proof remodel clients demand.
Website & Lead Follow-Ups
Project inquiries from your site arrive with rooms and budgets attached, and follow-ups keep you present through the long deciding season.
Lead generation included
Get remodeling leads through Smarfle
A kitchen remodel prospect talks to two or three contractors after months of research. The directory pages meet them at that shortlist moment, and the request tells you the project and where they are in the process before the first meeting.
Flat pricing per accepted lead
Remodeling leads run about $55 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.
When leads start
We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.
Requests arrive pre-qualified
Every quote request already answers what are you remodeling and where are you in the process, so your callback quotes instead of interviews.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.
Plans that grow with your remodeling business
All plans include a 7-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 100 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Activity log, tags, custom fields
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 200 clients
- 1 GB storage
- Everything in Solo
- Voice AI receptionist (usage-based)
- GMB rank tracking
- Search Console integration
- API access + webhooks
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 500 clients
- 3 branch locations
- 5 GB storage
- Everything in Starter
- AI email & SMS drafts
- AI work order summaries
- GBP Posts + Dashboard
- Workflows automation
- Website builder + AI content
Business
Multi-location operations
- Up to 30 users
- Up to 1,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Priority support
- Higher AI credit limits
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
Where remodeling businesses lose time and money
The day-to-day friction every remodeling owner recognizes.
Subs show up on the wrong day because the schedule changed and no one told them
Drywall sub arrives Tuesday because that was the original schedule. But framing ran two days long, so there is no surface for them to hang. They go home, you owe them a half-day mobilization fee, and the project slips further.
Change orders happen verbally and arguments happen at the end
Homeowner asks for a wine fridge. You agree, order it, install it. At final billing they say 'I never agreed to pay for that.' Without a signed change order, you eat the cost or take it to small claims.
Draw billing is a spreadsheet nightmare
Bank wants photos of rough-in complete + a draw request invoice. You take photos on your phone, email them to yourself, paste into a Word doc, save as PDF, email the bank. Three hours per draw, four draws per job.
Built for remodeling businesses
Not a generic CRM. Every feature is tailored to how remodeling companies actually work.
Phase-based Gantt view
Set up your standard phases once (demo, plumbing, electrical, etc.). For each job, drag the phases on a timeline. Subs assigned to each phase. Conflicts surface visually.
Sub coordination via SMS
Each sub gets an SMS with their scope, dates, and contact info. They confirm or request a change. Updates propagate to your dashboard. No phone tag.
Change orders signed on the customer's phone
Homeowner wants something extra. Generate the change order with new cost + timeline impact. SMS for e-signature. Signed before the work starts. No surprises at final billing.
Every remodeling call, handled your way
Your business number routes however you decide, and you can mix modes by schedule: forward to your phone during the day, switch to text-back or the AI after hours.
Plain forwarding
$0.04/min
Just rings your phone. Every call logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.
Busy message + text-back
~$0.05/call
Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.
AI receptionist
$0.25/min
The AI answers, qualifies the caller, and books the job. Great after hours if you want it.
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
Is Smarfle the right fit for your remodeling business?
We built this for a specific type of business owner. Tap each one that sounds like you.
We built this for you if...
Tap the ones that resonate
This probably isn't for you if...
And that's okay
Standardize your phases, save 4 hours per project
Most remodelers re-create the project plan from scratch every time. Smarfle lets you build phase templates (kitchen remodel, bath remodel, whole-home reno) once. Apply to every new job in 10 seconds.
The full remodeling toolkit, in detail
Three ways Smarfle transforms how you operate, get paid, and grow.
Phase templates
Build your standard phases once. Apply to every project in 10 seconds.
Gantt timeline view
Drag phases on a timeline. Conflicts and overlaps surface visually.
Sub assignment
Assign subs to phases. Each sub sees only their work + dates + scope.
The Best CRM for Remodelers Who Run Real Projects
Remodeling is project work, not service work. A kitchen remodel is 6 weeks, 8 subs, $35k average, and at least 4 change orders. Generic CRMs cannot model that. Construction CRM tools like BuilderTrend cost $300+/month and assume you have a project manager full-time. The best CRM for remodelers in the middle (1-15 jobs at a time, no dedicated PM) handles phases, subs, change orders, and draw billing without the enterprise overhead. Smarfle is built for that middle: solo remodelers, 2-5 person crews, and small contracting firms who need real project structure without the price tag.
A best-fit CRM for remodelers tracks phases, coordinates subs, documents change orders, and bills on draws without forcing you into enterprise construction software that costs more than your insurance.
Phases with their own schedule + budget
Demo, plumbing rough-in, electrical rough-in, framing, drywall, paint, cabinets, finish. Each phase has its own dates, assigned crew or sub, budget line, and completion status. See the whole project on one Gantt-style view.
Subcontractor coordination without spreadsheets
Plumbing sub needs to be in on Tuesday + Wednesday. Electrical sub on Wednesday + Thursday. Cabinet installer on Friday. Smarfle texts each sub their schedule + scope + payment terms. They confirm. Done.
Change orders signed before the work happens
Homeowner wants the island bigger. Generate a change order PDF with the cost + new completion date. Send via SMS for e-signature. Approved before you order the extra slab. Documentation trail end-to-end.
Draw billing on the schedule the bank requires
Construction loans require draw inspections + billing tied to phase completion. Smarfle handles 20% deposit, 25% rough-in complete, 25% drywall complete, 25% cabinets installed, 5% punch list. Each draw triggers the right invoice + supporting photos.
Remodeling CRM questions
Related industries
Other trades using Smarfle to run their book of business.
General Contractor CRM
GCs running new builds + heavy remodels share the same phase + sub coordination workflow.
ExploreHome Builder CRM
New-construction builders use the same draw billing + sub coordination patterns at larger scale.
ExploreRestoration CRM
Restoration shops often hand off the rebuild phase to remodelers. Same documentation + change-order workflow.
ExploreWhy businesses stay
A Florida company that treats you like a partner
We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.
Ready to run your remodeling business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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