The growth platform for local service businesses
We treat your business like our own. AI runs your front office and growth machinery so you ship the actual work, and grow without hiring an office manager, a marketer, and a dispatcher.
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J. Martinez
Pest Control
S. Chen
HVAC Repair
Oak Valley
Maintenance
Built for businesses your size
Whether you're solo or scaling, Smarfle fits
The same platform works whether you take every call yourself or run an office team. The leverage just lands in different places.
Sole proprietor or small crew (1 to 4 people)
Smarfle becomes your full back-office. While you're on the job, AI answers calls, books appointments, sends invoices, collects payment, and asks for reviews. You run a real business without hiring office staff.
- AI receptionist takes calls you would have missed
- Auto-invoicing and one-tap payment links
- Reviews and SEO grow on autopilot while you work
- Your phone becomes your office
Mid-size business (5 to 30 employees)
Give your office team hours back every day. Cleaner client communication, faster service delivery, smarter technician routing, less double-entry across systems. Your team stops fighting tools and starts shipping work.
- Dispatch board, route optimization, and live tech location
- Per-branch settings, team roles, and audit trail
- Bulk SMS, workflow automation, and email templates
- Reports your office manager will actually use
Sound familiar?
Missed calls, lost leads
A customer calls while your team is on a job. No one picks up. They call your competitor instead.
Estimates that never close
You send a quote, then it disappears into an inbox. No follow-up, no e-sign, no way to turn it into a job in one click.
Slow invoicing, late payments
Jobs get done but invoices go out days later. Clients forget. You chase payments instead of booking new work.
No visibility into your business
How many jobs did your team complete this month? What's your revenue? Who's your busiest tech? You're guessing.
Techs show up without the full picture
No client history, no job checklist, no photos from last visit. Your technicians are guessing in the field.
Invisible on Google Maps
Customers search for your service and see three competitors. You have no idea where you rank or how to climb.
Up and running in 3 steps
Sign up and set up your business
Add your services, team members, and client list. Import existing clients in one click.
Start managing jobs
Create work orders, assign techs, track status from scheduled to paid. Your AI receptionist answers calls 24/7, books jobs, and sends confirmation texts.
Get paid and grow
Send estimates, convert to invoices, and collect payments with one-click Stripe links via SMS and email. Collect 5-star reviews automatically.
Meet your team
Built and supported by people who've been in your shoes
Ihor Lavrenenko
·Founder, Smarfle · Orlando, FL
Hi, I'm Ihor. I've spent 17 years marketing small businesses across healthcare, legal, pest control, e-commerce, SaaS, and home services. I built Smarfle because the tools my clients actually needed didn't exist in one place. Five separate apps, five logins, five bills, none of them talking to each other. Smarfle is the platform I wished I'd had.
Florida-based
Real humans in Orlando
17 years SMB marketing
Hands-on with hundreds of small businesses
Partner mindset
We treat your business as our own
Everything a service business needs, in one CRM
From the first missed call to the final invoice. Built for how service businesses actually work.
AI Call Receptionist
Your AI receptionist answers calls in real time using your actual business context, calendar, and services. It books appointments, sends confirmation texts, and transfers to live support when needed. Runs 24/7 or just after hours.
Get Paid Faster
Send invoices with one-click payment links via SMS, email, and PDF. Clients tap and pay instantly through Stripe. Send estimates, let clients accept online, and convert to jobs and invoices with one click.
Explore payment linksComplete Job Management
Create work orders, assign technicians, track status from scheduled to invoiced. Add photos from the field, set up recurring jobs for repeat customers, and filter by status, priority, or date.
Smart Review Requests
5-star clients get a direct Google review link. Lower ratings route to your support team. Your reputation grows on autopilot.
Explore review requestsRun your business
The operational backbone
Everything your team needs to turn inbound leads into completed, paid jobs.
Quotes & Estimates
Build estimates in seconds, send with e-sign link, convert to a scheduled job in one click.
Automated Workflows
7 triggers, 5 action types. Auto-text missed calls, remind clients, nudge overdue invoices.
Client Portal
Clients book themselves, pay invoices, download documents. Branded with your logo.
Route Optimization
Google-powered multi-stop routing. Less driving, more jobs per tech per day.
Dispatch Kanban Board
Drag jobs between techs or status columns. Two views, mobile-friendly, live updates.
Time Tracking
Start/stop timers on jobs, auto-log hours on completion, bill billable time to the invoice.
Grow your business
Smarfle isn't just a CRM
It's your full growth engine. Rank higher on Google, capture more leads, win back past clients, and expand into new markets, all from the same login.
GBP Rank Tracker
See exactly where you rank on Google Maps across a local grid. Compare to competitors, track over time.
AI Content Websites
Launch a full SEO website with AI-written pages per service and per service area. Connected to your CRM.
SMS & Email Campaigns
Audience builder, merge fields, batch send. Reactivate past clients with one click.
Expand Business
Market study tool that scores nearby cities by demand, competition, and income. Launch a new branch in a day.
Client Self-Booking
Clients pick their own appointment slot on your branded booking page. Fewer phone calls, fewer no-shows.
Referral Program
Auto-generate referral codes, track reward credits, give new clients an intro discount.
And everything else
Inventory, reminders, reporting, and 15+ more
See your business in one place
Total Clients
127
+12 this month
Open Jobs
23
8 scheduled today
Completed
89
This month
Revenue
$14,820
+18% vs last month
Sarah Johnson
Quarterly Pest Treatment
Oak Valley HOA
Landscape Maintenance
Thompson Residence
AC Repair
Bright Clean Office
Deep Clean
How we work with you
You get a partner, not a help desk
The difference between Smarfle and a faceless SaaS: we're a small Florida team that picks up the phone, ships features you ask for, and treats your business like ours.
Florida team, same-day support
Real humans in Orlando. Reach us by email or in-app chat and we respond the same day, not after a 24-hour SLA. Nights and weekends, you get the founder.
Partner mindset
Your wins are our wins. We work alongside you, set up your AI receptionist with you, write your first workflows with you, and check in to make sure you're actually getting value.
Custom features on request
If your business needs something Smarfle doesn't do yet, ask. Useful features ship fast. Our developers are ready to build what your business needs, often in days, not months.
Simple pricing, no surprises
All plans include a 7-day free trial. No credit card required.
Starter
Solo operators & small teams
- Up to 3 users (1 owner + 2 techs)
- Up to 100 clients
- 1 GB storage
- Unlimited work orders & invoices
- Client portal
- Scheduling calendar
- Reports & analytics
- Review requests
- Voice AI receptionist (usage-based)
Professional
Growing service businesses
- Up to 10 users
- Up to 500 clients
- 3 branch locations
- 5 GB storage
- Everything in Starter
- AI email & SMS drafts
- GMB rank tracking
- Voice AI receptionist (usage-based)
Business
Multi-location operations
- Up to 30 users
- Up to 1,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Priority support
- Voice AI receptionist (usage-based)
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
Common questions
Stop losing leads. Start running your business from one place.
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
7 days free · No credit card · Cancel anytime