Updated
Car wash CRM software
Car wash CRM software aimed at the churn you cannot see. Failed member cards are retried and flagged before the member cancels, detail bookings fill open bay time, and members who stop coming show on a lapsed list.
3,247
$94k
82
$6.2k
Bronze tier
Unlimited basic wash
Silver tier
+ wax + tire shine
Gold tier
+ ceramic + interior
Detail bay
Add-on services
Car wash software for memberships and the detail bay
You sell memberships, run a detail bay and lose members to failed cards. This car wash management software bills plans on saved cards, flags failed charges and keeps your bay booked.
Car wash scheduling software
Detail appointments book into open bay times online, and customers get a reminder before they arrive.
Car wash dispatch software
The board in the car wash app shows every detailer's appointments, so a walk-in detail goes to the next free bay without a scramble.
Car wash billing software
Unlimited plans renew on the member's saved card each month, and every charge leaves an invoice on their record.
Car wash invoicing software
Detail packages and add-ons become the invoice, and the customer pays by card from a payment link before driving off.
Calls, reviews and your car wash website in one account
Car wash call tracking
Detail and fleet inquiries call during the rush. Call tracking ties each call to its source and texts back the ones nobody picked up.
Reviews and Google Business Profile
Detail customers are asked for a review afterward, which is the rating drivers compare when choosing where to wash.
Website and lead follow-ups
Online detail bookings from your website show up on the calendar, and unsigned fleet quotes get follow-up messages automatically.
Car wash CRM plans that grow with your locations
All plans include a 14-day free trial. No credit card required.
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 2,000 clients
Professional
Growing service businesses
- Up to 10 users
- Up to 5,000 clients
SMS, email, AI, and voice are billed pay-as-you-go. See every plan and usage rate →
Three car wash problems Smarfle fixes
Failed cards that cancel without a word
A charge that fails leaves the invoice unpaid, it flags as overdue, and the aging view groups members by how long they owe.
Empty detail bays
Members book details online into open bay times, so the bay fills from the wash line instead of waiting.
Members who stop showing up
Tag members as you see them go quiet, then filter the tag and send one text offering a free wash or an upgrade.
Four ways to answer car wash calls
Choose how the number answers during the rush. Missed calls get a text back or the AI, and each call lands on the customer.
Plain forwarding
$0.04/min
Rings your phone, and every call is logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone; calls are recorded, transcribed and saved to the customer.
Busy message and text-back
~$0.05/call
Plays your message, then texts the caller. Replies land in your Inbox.
AI receptionist
$0.25/min
The AI answers, qualifies the caller and books the job, day or night.
Spam screening comes with every mode. Unknown callers press a key before the call connects, and screened calls cost nothing. How spam screening works
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
Car washes Smarfle suits
Car wash owners who sell memberships and run a detail bay.
A good fit if
Probably not a fit if
Everything this car wash software does behind the tunnel
Margin on a ceramic package
Coatings, pads and labor post to each detail beside the invoice total, with the profit worked out.
A member page with no login
One link shows the member their plan, invoices and receipts, and lets them add a card when the old one expires.
Fleet washes on one monthly bill
Pick several completed washes when you create an invoice, and a fleet customer gets one bill for the month.
Car wash CRM for the detail bay
The tunnel runs itself. The detail bay, the paperwork and the second site need someone, and these four tools help.
Condition shots before the wash begins
Detailers photograph scratches and dents onto the appointment first, each photo stamped with who took it and when.
Paperwork settled before the buffer starts
Save the inspection and sign-off steps on the service, so every detail opens with the checklist to tick off.
Bay hours you can actually see
Detailers log minutes on each appointment at their hourly rate, so labor shows beside every package.
Three sites, one account
On Starter and above, each site gets its own detailers, calendar and phone number, with one picker between them.
Get more members for your car wash
Car wash lead generation
Memberships are recurring revenue, so one sign-up outruns the cost of finding them almost immediately. Smarfle puts your location in front of drivers searching nearby and sends them to you rather than the site down the road.
Flat pricing per accepted lead
Car Wash leads run about $20 each. You see the job and ZIP first, then accept or pass free, with no lead budget or bidding.
When leads start
Google needs time to rank the pages we add around you, so plan for up to two months. You pay per lead, never for waiting.
Requests arrive pre-qualified
Each request comes with the customer's answers to “What are you after?” and “Vehicle size?”, so your callback quotes the job instead of interviewing.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed for a wallet refund.
What wash operators check before choosing car wash software
More car wash software features
Related industries
Other field service businesses with a similar workflow. See CRM for field service
Auto detailing CRM
Detail packages and repeat clients for drivers.
Auto repair CRM
Vehicle service with repair orders and reminders.
Coworking CRM
Membership billing with failed-card follow-up.
Switching to Smarfle from another car wash CRM?
Members, services and past details are imported for you. Each member adds a card once, since card numbers never transfer between systems.
- Comes across
- Customers, services with prices, past jobs with their dates and prices, and products in stock.
- Set up fresh
- Recurring plans and saved cards, since card numbers never move between systems.
- Stays in your old system
- Past invoices, so export them as a file before you cancel.
Why businesses stay
Who you are buying from
Ihor Lavrenenko, founder of Smarfle and author of Rank, Ring, Repeat, a local SEO guide for business owners, puts his name on this product after helping hundreds of local businesses grow. Ask for a feature or a change and it is often built by the next day.
Try Smarfle free for 14 days
No credit card. Import your members and book the next detail today.
14 days free · No credit card · Cancel anytime