Routes, chemical logs, auto-billing
Pool service CRM software
Pool service CRM software that thinks in routes rather than appointments. The week is ordered by stop, water chemistry readings land on the property record from the phone, and the monthly plan charges itself.
Pool service invoicing and route software with a CRM. Chemical readings and photos at every pool, a 40-pool route built in one click, weekly plans that invoice themselves and green-pool estimates.
- From $19/month
- 14-day free trial
- Same-day US support
“We run every customer conversation through Smarfle. Texts, emails and reminders are in one place, our customers love paying with Apple Pay, and when we are busy or closed the text bot answers new leads for us.”
Pool service software for routes, scheduling and invoicing
You run weekly routes, log chemistry and bill a monthly rate. Smarfle orders the stops, records readings on each visit and charges the card, from one route to several.
Pool service scheduling software
Weekly and biweekly stops generate for every account, and a holiday week shifts with a drag on the calendar.
Pool service dispatch software
Each technician's route orders by stop on the phone, with drive time per leg and gate codes for every backyard.
Pool service billing software
The monthly service rate charges the saved card on schedule with an invoice behind it, so nobody bills by hand.
Pool service invoicing software
Repairs and one-off cleanups bill from the work order, and the customer pays by card or Zelle from a payment link in a text.
Pool service call tracking
Green-pool calls go to whoever answers. Call tracking ties each call to its source and texts back the ones nobody picked up.
Reviews and GBP
Owners get a review request after the first clear-water visit, and new customers check those before signing up.
Website and lead follow-ups
Service requests from your website reach the schedule, and repair quotes that stall get nudged three and seven days later.
Revenue and payment reports
See revenue, payments and lead sources for the whole business or for each branch.
Pool service CRM plans that grow with your routes
All plans include a 14-day free trial. No credit card required.
Starter
Small teams adding tools and growth
$99/mo
- Up to 5 users (1 owner + 4 techs)
- Up to 2,000 clients
Most Popular
Professional
Growing service businesses
$199/mo
- Up to 10 users
- Up to 5,000 clients
SMS, email, AI, and voice are billed pay-as-you-go. See every plan and usage rate →
Estimate your monthly bill
Your team, clients and jobs, with texts, emails and calls at their real rates.
Your business
Move the sliders. Nothing is sent anywhere and no email is asked for.
Assumes each job sends 2 texts out, gets 1 reply back and 2 emails, and that a tracked call runs 3.5 minutes. Text more than that and you pay more; text less and you pay less. Nothing here is an allowance you lose.
Your estimate
Recommended plan
Starter$99/mo
Usage this month
- 120 texts out× $0.03 = $3.60
- 60 replies in× $0.03 = $1.80
- 120 emails× $0.01 = $1.20
About $1.76 per job
14 days free, no card needed
Three pool service problems Smarfle fixes
Routes kept on paper
Stops plot on a map and order themselves by drive time, so a new account slots into the route without a rewrite.
Chemical logs that vary by technician
The pool material form records chemical, pH, chlorine and alkalinity on every visit, so readings match across the team.
Repairs mixed into service billing
Raise the pump repair as its own work order, so its parts and labor stay apart from the monthly rate.
Four ways to answer pool service calls
Choose how the number answers while you are on a route. A call you miss is texted back or answered by the AI, and every call is logged on the account.
Plain forwarding
$0.04/min
Rings your phone, and every call is logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone; calls are recorded, transcribed and saved to the customer.
Busy message and text-back
~$0.05/call
Plays your message, then texts the caller. Replies land in your Inbox.
AI receptionist
$0.25/min
The AI answers, qualifies the caller and books the job, day or night.
Spam screening comes with every mode. Unknown callers press a key before the call connects, and screened calls cost nothing. How spam screening works
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
How a pool service account flows through Smarfle
How a new pool account settles into a weekly route.
- 1
Pool account opened
Calls, texts and website forms create a customer with the pool size and gate code noted.
- 2
Added to the route
Weekly stops generate on the technician's route through the end date you set.
- 3
At the pool
The technician taps On my way, then logs readings, chemicals and photos at the stop.
- 4
Pump repair flagged
A failing pump becomes a separate work order with a quote the customer signs on the phone.
- 5
Monthly charge
The saved card is charged on schedule, and each charge leaves an invoice record behind.
Watch a job go from booking to invoice
The full work order flow, then short tours of routes, recurring plans and reports.
Routes · 1:13
Recurring plans · 1:31
Reports · 1:34
The videos are filmed with our demo pest control company. Every trade runs on the same screens.
Pool route businesses Smarfle fits
Residential pool routes and small pool cleaning companies with repair work.
A good fit if
- Routes are planned from memory or paper.
- Chemical readings differ by technician.
- Monthly billing takes a day each month.
Probably not a fit if
- You need body-of-water records with dosing history.
- You want chemicals reordered from distributors.
- You only build pools and never service them.
Everything Smarfle does for a pool service business
Chemical cost per stop
Chemicals and parts post to each visit with their cost, so you see what an account costs against its monthly rate.
One record per pool, not three
The duplicate finder groups records with the same email, phone or street, so a homeowner who signed up twice ends up with one account.
Saved emails for service notes
Save the after-visit and green-pool notices as email templates with merge fields, and send one from the account in two taps.
Pool fields you define
Pool route software fields and tools
A pool route is a list of backyards that has to stay accurate. Pool details, chemical stock, a second route list and spring texts keep it that way.
Gallonage, surface type and gate code
Add your own fields for gallons, surface, equipment and gate code, and they show on the account for every technician.
Chlorine and acid on a running count
Each chemical carries a cost and a quantity that drops as stops use it, with a low-stock list before a route runs dry.
Route lists that stop mixing
On Starter and above, a second location gets its own technicians, schedule and phone number, with one picker between them.
Opening-season texts
Filter past customers by tag, status or area, check the list, and send one text offering spring openings.
Get more customers for your pool service business
Pool service lead generation
Every pool on your route bills every month for years. Smarfle finds the owners searching in neighborhoods you already drive through, which is the cheapest stop you will ever add. See the job and the ZIP before you pay for anything.
Flat pricing per accepted lead
Pool Service leads run about $25 each. You see the job and ZIP first, then accept or pass free, with no lead budget or bidding.
When leads start
Google needs time to rank the pages we add around you, so plan for up to two months. You pay per lead, never for waiting.
Requests arrive pre-qualified
Each request comes with the customer's answers to “What do you need?” and “What type of pool?”, so your callback quotes the job instead of interviewing.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed for a wallet refund.
Questions owners ask before choosing pool service software
When the chlorine gets low, does it reorder for me?
Where does Skimmer win?
How is the bill calculated?
Can technicians see what accounts pay?
Can new customers sign up online?
Is there a QuickBooks link for pool service invoices?
Is there a record for each pump and heater?
Do I need a signal at every pool?
Related industries
Other home service businesses with a similar workflow. See CRM for home services
Landscaping CRM
Weekly residential routes on the same streets.
Pressure washing CRM
Exterior cleaning sold to pool owners in spring.
Cleaning services CRM
Recurring visits billed to a saved card.
Switching to Smarfle from another pool service CRM?
Your accounts, services and past visits are imported for you, and weekly stops are set up fresh. Each technician gets a login.
- Comes across
- Customers, services with prices, past jobs with their dates and prices, and products in stock.
- Set up fresh
- Recurring plans and saved cards, since card numbers never move between systems.
- Stays in your old system
- Past invoices, so export them as a file before you cancel.
Why businesses stay
Who you are buying from
Ihor Lavrenenko, founder of Smarfle and author of Rank, Ring, Repeat, a local SEO guide for business owners, puts his name on this product after helping hundreds of local businesses grow. Ask for a feature or a change and it is often built by the next day.
- Rathly LLC, Orlando, Florida
- Patent pending
- Same-day support answers
Try Smarfle free for 14 days
No credit card. Import your pool accounts and book the next weekly stop today.
14 days free · No credit card · Cancel anytime