Home Builder CRM Built for Custom and Semi-Custom New Construction
Buyers call daily when they cannot see progress. Smarfle tracks construction draws, selection deadlines, and sub coordination while keeping every buyer updated automatically. From $19/month.
9
47
$420k
3
Smith Custom Build
4,200 sqft custom
Lot 12 Spec
3,100 sqft semi-custom
Johnson Build
5,800 sqft custom
Chen Custom
3,800 sqft custom
Everything a home builder business runs on
Smarfle connects everything a successful local business runs on: website, Google Business Profile, call tracking, lead follow-up, CRM, review requests, payments, and recurring orders. One platform. Start with the home builder workflows below.
Home Builder Scheduling Software
Home builder scheduling spans 6-9 months per home with 25+ subs. Foundation, framing, mechanicals, drywall, finish. Each phase is a mini-project with its own crew and inspection. Miss one inspection and the whole timeline slides 2 weeks.
Learn moreHome Builder Dispatch Software
Home builder dispatch is inspection-driven. Each phase depends on an inspection passing before the next sub can start. One failed inspection cascades into 2-3 weeks of slipped scheduling.
Learn moreHome Builder Billing Software
Home builder invoicing centers on construction loan draws + selection upgrades. Each draw needs phase completion + lien waivers; each upgrade needs owner sign-off + cost roll-up.
Learn moreHome Builder Invoicing Software
A builder does not really send invoices, a builder requests draws. The money comes from a construction loan on a schedule the lender set, released only when an inspector confirms the phase is complete and the lien waivers are all in. Miss one subcontractor waiver and the whole draw sits still, while your subs still expect to be paid on Friday. Layered on top of that are the selections, every upgrade the buyer chose after the contract was signed, which have to survive nine months and land correctly on the closing statement or you are arguing about a countertop at the closing table.
Learn moreThe growth side, built in
Home Builder Call Tracking
Buyer inquiries stretch across months of lot visits and financing questions. Tracked calls keep every conversation on the buyer record.
Reviews & Google Business Profile
Closings produce your best reviews, and automatic requests catch buyers at key-handover joy, building trust for the next community.
Website & Lead Follow-Ups
Model-home and community interest forms feed a nurture pipeline, and follow-ups keep prospects warm from first visit to contract.
Lead generation included
Get home builder leads through Smarfle
Custom home clients vet builders harder than any other trade, and they start from comparison lists. A directory presence with real reviews earns the first meeting, and the request arrives with the project stage attached.
Flat pricing per accepted lead
Home Builder leads run about $65 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.
When leads start
We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.
Requests arrive pre-qualified
Every quote request already answers what are you building and do you have land, so your callback quotes instead of interviews.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.
Plans that grow with your home builder business
All plans include a 7-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 100 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Activity log, tags, custom fields
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 200 clients
- 1 GB storage
- Everything in Solo
- Voice AI receptionist (usage-based)
- GMB rank tracking
- Search Console integration
- API access + webhooks
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 500 clients
- 3 branch locations
- 5 GB storage
- Everything in Starter
- AI email & SMS drafts
- AI work order summaries
- GBP Posts + Dashboard
- Workflows automation
- Website builder + AI content
Business
Multi-location operations
- Up to 30 users
- Up to 1,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Priority support
- Higher AI credit limits
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
Where home builder businesses lose time and money
The day-to-day friction every home builder owner recognizes.
Buyer selections live in 6 different emails
Buyer emails you cabinet color in March. Flooring choice in April. Faucet finish in June. Comes time to install, you scroll through 200 emails trying to remember what they picked. Half the time wrong selection is ordered + has to be returned.
Subs collide because no one owns the schedule
Drywaller booked for Wednesday. MEP inspection failed Tuesday. You forget to push back the drywall. Sub shows up, no work to do, charges you mobilization. Multiply by 30 jobs.
Draw inspections turn into 3-day fire drills
Bank wants photos of foundation + framing + MEP rough complete + lien waivers from each sub. You spend 3 days compiling. Buyer gets nervous. Bank delays funding. You float costs out of pocket.
Built for home builder businesses
Not a generic CRM. Every feature is tailored to how home builder companies actually work.
Selection sheets with photo + sign-off
Each room has its selection sheet. Cabinet, flooring, paint, fixtures. Photo per choice. Buyer signs via SMS. Audit trail end-to-end.
Sub schedule by phase with SMS confirmations
Subs see their dates + scope. Confirm or request change. Conflicts surface visually on the project dashboard.
One-click draw packages
Phase marks complete. Smarfle bundles photos + lien waivers + invoice into the draw package. Send to bank. Funding releases in days, not weeks.
Every home builder call, handled your way
Your business number routes however you decide, and you can mix modes by schedule: forward to your phone during the day, switch to text-back or the AI after hours.
Plain forwarding
$0.04/min
Just rings your phone. Every call logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.
Busy message + text-back
~$0.05/call
Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.
AI receptionist
$0.25/min
The AI answers, qualifies the caller, and books the job. Great after hours if you want it.
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
Is Smarfle the right fit for your home builder business?
We built this for a specific type of business owner. Tap each one that sounds like you.
We built this for you if...
Tap the ones that resonate
This probably isn't for you if...
And that's okay
Draw packages that get funded in days
Most builders take 5-7 days to assemble a draw package. Smarfle's one-click bundling cuts that to 1 day. Faster funding = less out-of-pocket float = healthier margin.
The full home builder toolkit, in detail
Three ways Smarfle transforms how you operate, get paid, and grow.
Room-by-room selection sheets
Buyer sees the selection sheet per room. Picks cabinet, flooring, fixtures with photos.
SMS sign-off
Selections marked final get sent for SMS e-signature. Audit trail in case of disputes.
Cost roll-up
Each selection has its cost. Buyer sees the running total vs allowance in their portal.
Home Builder CRM for Custom Builds Without Enterprise Overhead
Home building is the longest sales-to-delivery cycle of any service business: 4-9 months from contract to closing, 25-40 subcontractors, hundreds of buyer selections (cabinets, flooring, fixtures, paint), and bank draws that demand documentation. Most home builder CRM options are either enterprise tools like BuilderTrend ($300+/month, assumes a dedicated PM), or QuickBooks-plus-spreadsheets. Smarfle is built for the middle: custom + semi-custom builders doing 3-15 homes per year who need real selection tracking + sub coordination + draw billing without the enterprise price. Tracks every buyer decision, every sub schedule, and every bank draw on one project record.
A home builder CRM that holds selections, subs, draws, and the punch list in one tool is what lets a 5-home/year custom builder scale to 20 without hiring a dedicated PM.
Buyer selections logged + signed
Cabinets, flooring, fixtures, paint colors, appliances. Each selection logged with photo, vendor, cost. Buyer signs the selection sheet via SMS. No 'I never picked that' arguments at walk-through.
Subcontractor schedule per project
Excavation, foundation, framing, MEP rough, drywall, paint, cabinets, trim, finish. Each sub gets their dates + scope pushed via SMS. Confirmations roll up to your dashboard.
Bank draws tied to phase completion
Most custom builds use construction loans with 4-7 draw inspections. Smarfle generates the draw request with completion photos + lien waivers. Bank signs off, draw releases, you keep building.
Walk-through punch list mobile-first
Final walk-through with buyer. Open the punch list on your phone, log each item (paint touch-up, door rub, missing trim) with photos. Sub assignments + ETAs surface in the buyer's portal automatically.
Home Builder CRM questions
Related industries
Other trades using Smarfle to run their book of business.
Remodeling CRM
Custom remodelers + new-build home builders share the same selection + sub + draw workflow.
ExploreGeneral Contractor CRM
GCs running residential + commercial projects use the same phase + sub coordination model.
ExploreRestoration CRM
Restoration shops handing off to rebuild teams share the same insurance + scope + completion workflow.
ExploreWhy businesses stay
A Florida company that treats you like a partner
We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.
Ready to run your home builder business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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