CRM for Financial Advisor

Advisory Firm Software That Keeps Every Client Relationship Growing

Stop letting client reviews slip and follow-ups die in your inbox. Smarfle keeps your plans organized, your meetings on schedule, and your compliance records clean.

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Smarfle CRM - Financial Advisor Dashboard
Active Clients

128

Reviews Overdue

14

Revenue This Quarter

$52,600

Prospects in Pipeline

11

Recent Jobs

Whitfield Retirement Plan

Quarterly Portfolio Review

Scheduled

Okafor Education Fund

529 Plan Setup

In Progress

Brennan Estate Plan

Estate Planning Consultation

Completed

Park Family Trust

Trust Review and Update

Awaiting Documents

Sound familiar?

Annual Reviews Get Postponed Indefinitely

Clients need regular portfolio reviews, but scheduling falls to whoever remembers. Reviews get pushed back quarter after quarter until the client feels neglected and starts taking calls from other advisors.

Compliance Documentation Is Scattered

Regulators expect detailed records of every recommendation, client meeting, and suitability assessment. When notes live in email threads and notebooks, an audit becomes a weeks-long scramble.

Prospect Follow-Up Dies After the First Meeting

You meet a prospect, discuss their goals, and promise to send a proposal. Then client work takes over, the follow-up never happens, and a qualified lead goes cold. This pattern repeats every month.

Built for financial advisor businesses

Not a generic CRM. Every feature is tailored to how financial advisor companies actually work.

Client Plan Tracking With Review Scheduling

Create financial plans per client with goals, risk profile, and review frequency. Smarfle auto-schedules review meetings and alerts you when a client is overdue for a check-in.

Fee-Based Invoicing for Advisory Services

Generate quarterly or annual invoices based on advisory fees. Flat-fee and AUM-based billing templates make invoicing consistent and eliminate manual calculation.

Client Portal for Documents and Meeting Notes

Clients access their plan summaries, meeting notes, and invoices through a secure portal. They stay informed between meetings without calling your office.

Meeting Scheduling and Preparation Tools

See upcoming client meetings with full context: last review date, outstanding action items, and account notes. Walk into every meeting prepared without scrambling for information.

AUM and Revenue Reporting

Track revenue by client, service type, and time period. Identify which client segments are most profitable and where your advisory practice is growing.

Is Smarfle the right fit for your financial advisor business?

We built this for a specific type of business owner. Tap each one that sounds like you.

We built this for you if...

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Top feature for financial advisor

Compliance-Ready Records for Every Client Interaction

Every meeting note, recommendation, and plan change is timestamped and stored in the client's activity log. When regulators ask for documentation, you pull up a complete audit trail in seconds instead of digging through email and paper files.

Compliance RecordsMeeting NotesPlan TrackingAudit Trail

Everything your financial advisor business needs

Three ways Smarfle transforms how you operate, get paid, and grow.

1

Client Profile Dashboard

See every client with their plan type, risk profile, last review date, and next scheduled meeting. Filter by advisor, review status, or client segment.

2

Review Scheduling and Alerts

Set review frequencies per client. Smarfle alerts you when a review is overdue so no client goes too long without a check-in. Schedule directly from the alert.

3

Prospect Pipeline

Track prospects from initial contact through discovery, proposal, and onboarding. See conversion rates and identify where prospects stall in your process.

4

Meeting Preparation View

Before every meeting, see the client's plan details, recent activity, outstanding items, and last meeting notes in one screen. Walk in prepared every time.

Plans that grow with your financial advisor business

All plans include a 7-day free trial. No credit card required.

Starter

Solo operators & small teams

$99/mo
  • Up to 3 users (1 owner + 2 techs)
  • Up to 100 clients
  • 1 GB storage
  • Unlimited work orders & invoices
  • Client portal
  • Scheduling calendar
  • Reports & analytics
  • Review requests
  • Voice AI receptionist (usage-based)
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Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 500 clients
  • 3 branch locations
  • 5 GB storage
  • Everything in Starter
  • AI email & SMS drafts
  • GMB rank tracking
  • Voice AI receptionist (usage-based)
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Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 1,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Priority support
  • Voice AI receptionist (usage-based)
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SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

Financial Advisor CRM questions

Yes. Each client record includes their plan type, goals, risk tolerance, and review frequency. You can manage retirement, estate, education, and insurance planning within the same system.
You set a review frequency for each client, such as quarterly or annually. Smarfle tracks the last review date and alerts you when a client is overdue so you can schedule the next meeting.
Yes. Every meeting note, recommendation, and plan change is timestamped in the activity log. This creates a complete audit trail that you can reference during regulatory reviews.
Yes. Clients log into the portal to view plan summaries, meeting notes, and invoices. This keeps them informed between meetings and reduces status calls to your office.
You create billing templates for each client based on their fee structure. Invoices generate on schedule and are sent via email with a payment link. Both flat-fee and percentage-based billing are supported.
Yes. The prospect pipeline tracks leads from initial contact through discovery, proposal, and onboarding. You see where each prospect stands and get reminders for follow-up.
Revenue by client segment, advisor productivity, meeting volume, plan review completion rates, and outstanding receivables. All reports can be filtered by date range and advisor.
Yes. You assign clients to specific advisors, track each advisor's workload, and see performance metrics per team member. This works well for growing advisory teams.

Ready to run your financial advisor business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

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