Financial Advisor CRM That Keeps Every Client Relationship Growing
Stop letting client reviews slip and follow-ups die in your inbox. Smarfle keeps your plans organized, your meetings on schedule, and your compliance records clean.
128
14
$52,600
11
Whitfield Retirement Plan
Quarterly Portfolio Review
Okafor Education Fund
529 Plan Setup
Brennan Estate Plan
Estate Planning Consultation
Park Family Trust
Trust Review and Update
A CRM for Financial Advisors Who Don't Need an Enterprise Suite
The financial advisor CRM market is dominated by Wealthbox and Redtail, both excellent if you're a 50-advisor RIA with a compliance officer and an integrations budget. If you're a solo financial advisor or a 2-to-5 person practice, those tools are overkill. Smarfle is built for the smaller end: household-level client records, FINRA-compliant audit trail on every client interaction, recurring quarterly review meetings scheduled automatically, and a client portal that doesn't require six logins to find a statement. We're not the best CRM for financial advisors at every scale, we're the best CRM for financial advisors who want to spend their time on planning, not on configuring software.
An honest CRM for financial advisors who want planning time back, and don't need a six-figure enterprise suite to manage a few hundred households.
Household-level records, not just individuals
One household, spouse, joint accounts, kids' 529s, parents' inherited IRAs. Smarfle nests individuals under a household so review meetings cover the whole picture without context switching mid-conversation.
Audit trail every regulator wants
Every call, email, and meeting note timestamped and immutable. When FINRA asks for two years of contact history on a client, you pull it in two clicks instead of a multi-day fire drill.
Quarterly review automation
Most advisors say they'll do quarterly check-ins, most miss them by month 8. Smarfle auto-schedules the next review the moment the current one closes so the cadence holds for years.
Client portal without enterprise complexity
Clients log in, see statements, download tax documents, message the advisor. No SSO project, no five-app integration, no IT consultant to configure.
Where financial advisor businesses lose time and money
The day-to-day friction every financial advisor owner recognizes.
Annual Reviews Get Postponed Indefinitely
Clients need regular portfolio reviews, but scheduling falls to whoever remembers. Reviews get pushed back quarter after quarter until the client feels neglected and starts taking calls from other advisors.
Compliance Documentation Is Scattered
Regulators expect detailed records of every recommendation, client meeting, and suitability assessment. When notes live in email threads and notebooks, an audit becomes a weeks-long scramble.
Prospect Follow-Up Dies After the First Meeting
You meet a prospect, discuss their goals, and promise to send a proposal. Then client work takes over, the follow-up never happens, and a qualified lead goes cold. This pattern repeats every month.
Built for financial advisor businesses
Not a generic CRM. Every feature is tailored to how financial advisor companies actually work.
Client Plan Tracking With Review Scheduling
Create financial plans per client with goals, risk profile, and review frequency. Smarfle auto-schedules review meetings and alerts you when a client is overdue for a check-in.
Fee-Based Invoicing for Advisory Services
Generate quarterly or annual invoices based on advisory fees. Flat-fee and AUM-based billing templates make invoicing consistent and eliminate manual calculation.
Client Portal for Documents and Meeting Notes
Clients access their plan summaries, meeting notes, and invoices through a secure portal. They stay informed between meetings without calling your office.
Meeting Scheduling and Preparation Tools
See upcoming client meetings with full context: last review date, outstanding action items, and account notes. Walk into every meeting prepared without scrambling for information.
AUM and Revenue Reporting
Track revenue by client, service type, and time period. Identify which client segments are most profitable and where your advisory practice is growing.
Specialized financial advisor solutions
The workflows every financial advisor business lives or dies by, each with a dedicated guide.
Financial Advisor Scheduling Software
Book recurring visits, one-off jobs, and appointments on a shared calendar that the office and field both see.
Learn moreFinancial Advisor Billing Software
Recurring service plans on auto-pilot. Save customer cards, auto-charge monthly maintenance, stop chasing payments.
Learn moreFinancial Advisor Invoicing Software
One-click invoicing from completed financial advisor jobs. Stripe payment links, aging report, and overdue reminders built in.
Learn moreIs Smarfle the right fit for your financial advisor business?
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Compliance-Ready Records for Every Client Interaction
Every meeting note, recommendation, and plan change is timestamped and stored in the client's activity log. When regulators ask for documentation, you pull up a complete audit trail in seconds instead of digging through email and paper files.
Everything your financial advisor business needs
Three ways Smarfle transforms how you operate, get paid, and grow.
Client Profile Dashboard
See every client with their plan type, risk profile, last review date, and next scheduled meeting. Filter by advisor, review status, or client segment.
Review Scheduling and Alerts
Set review frequencies per client. Smarfle alerts you when a review is overdue so no client goes too long without a check-in. Schedule directly from the alert.
Prospect Pipeline
Track prospects from initial contact through discovery, proposal, and onboarding. See conversion rates and identify where prospects stall in your process.
Meeting Preparation View
Before every meeting, see the client's plan details, recent activity, outstanding items, and last meeting notes in one screen. Walk in prepared every time.
How a financial advisory engagement flows through Smarfle
From discovery call to ongoing review — compliance and client work in one system.
- 1
Lead arrives via referral or website
Web form, AI receptionist, or referral. Custom fields capture investable assets, life stage, and primary goals.
- 2
Discovery meeting booked
Calendar slot. Workflow automation sends a pre-meeting questionnaire. Documents collected via client portal.
- 3
Plan delivered + signed
Plan attached to client record, presented in second meeting, agreement signed via e-sign, fee billed via Stripe.
- 4
Quarterly reviews + ongoing work
Recurring work orders auto-generate quarterly review meetings. Time tracking for billable hours; expenses for custodial/research costs.
- 5
Recurring AUM bill + annual review reminder
Stripe Connect handles quarterly fee billing. Maintenance reminders schedule the annual review.
Same flow for every financial advisor business, only the terminology and details change.
Stop losing wealth-management calls after market drops
Market drops 8% in a week, your phone explodes. You're in client meetings — the prospects who want a second opinion call the next advisor on the list.
How AI Receptionist works- Market-event calls when prospects want reassurance
- Inheritance / windfall calls with urgency
- Retirement-decision calls (rollovers, RMDs)
- Tax-deadline-driven planning calls
- AI qualifies (asset level, goal) and books the discovery call
Always on. Never misses an after-hours financial advisor call.
Plans that grow with your financial advisor business
All plans include a 7-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 100 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Activity log, tags, custom fields
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 3 users (1 owner + 2 techs)
- Up to 200 clients
- 1 GB storage
- Everything in Solo
- Voice AI receptionist (usage-based)
- GMB rank tracking
- Search Console integration
- API access + webhooks
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 500 clients
- 3 branch locations
- 5 GB storage
- Everything in Starter
- AI email & SMS drafts
- AI work order summaries
- GBP Posts + Dashboard
- Workflows automation
- Website builder + AI content
Business
Multi-location operations
- Up to 30 users
- Up to 1,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Priority support
- Higher AI credit limits
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
Financial Advisor CRM questions
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ExploreReady to run your financial advisor business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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