Every chair booked and rebooked

Salon and barbershop CRM software

Salon and barbershop CRM software that keeps the chair full between walk-ins, with online booking, client formulas on the record, and a rebooking reminder that sets the next visit.

From $19/month|14-day free trial|Same-day US support
Smarfle · Salon & Barbershop dashboard
Bookings This Week

56

Today's Appointments

12

Collected This Month

$7,200

Rebooking Rate

68%

Recent Jobs

Emma Collins

Balayage Color Treatment

Completed

David Park

Men's Haircut and Beard Trim

In Progress

Lisa Tran

Blowout and Style

Scheduled

Marcus Williams

Fade Haircut

Walk-In

Software a salon or barbershop runs on

An empty chair is the only thing in the shop that costs you money. Online bookings fill the gaps between walk-ins. Each client's formula and preferences stay on their record. Smarfle sends the rebooking reminder that sets the next visit, in one chair or twenty.

The growth side, built in

Salon call tracking

Booking calls interrupt every cut. Tracking logs them, and text-backs with a booking link fill the chair without stopping the clippers.

Reviews and Google Business Profile

A new neighborhood client picks the chair with the best reviews, full stop. Requests at checkout keep yours on top.

Website and lead follow-ups

Online booking takes the phone out of the equation, and rebooking prompts keep six-week clients on their cycle.

CRM plans that grow with your salon

All plans include a 14-day free trial. No credit card required.

Solo

Sole operators getting started

$19/mo
  • 1 user
  • Up to 500 clients
  • 1 GB storage
  • Public booking link + calendar
  • Client management
  • Work orders with photos
  • Invoices + Stripe payments
  • Voice AI receptionist (usage-based)
  • AI drafts + work order summaries
  • GMB rank tracking + Search Console
  • GBP Posts + Dashboard
  • API access + webhooks
  • Mobile PWA + CSV import/export
Start Free Trial

Starter

Small teams adding tools and growth

$99/mo
  • Up to 5 users (1 owner + 4 techs)
  • Up to 2,000 clients
  • 3 GB storage
  • 2 branch locations
  • Everything in Solo
  • Website builder + AI content
  • Your own domain on that website
  • Branded client portal
Start Free Trial
Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 5,000 clients
  • 5 branch locations
  • 10 GB storage
  • Everything in Starter
  • Manager role (up to 2)
  • 50 saved email templates
Start Free Trial

Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 10,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Manager role (up to 5)
  • Priority support
Start Free Trial

SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

What an inefficient salon looks like

Every gap between appointments is revenue that was sitting there available and simply never got booked.

✕

Walk-ins and appointments collide constantly

You want to accept walk-ins for extra revenue, but they conflict with scheduled appointments and create wait times that frustrate both groups. Without real-time visibility into stylist availability, your front desk guesses instead of manages.

✕

Client preferences get lost between visits

A regular client comes in and expects you to remember their preferred cut, color formula, and product preferences. When that information lives in a stylist's memory instead of a system, a different stylist delivers a different experience and the client does not return.

✕

Rebooking happens at the door or not at all

Clients say they will call to rebook and never do. Without automated follow-up, your best revenue source walks out the door every six weeks and you hope they remember to come back.

Every salon & barbershop call, handled your way

Calls during a service become texts instead of missed calls. Replies land in your Inbox as leads, and the AI books outright when you would rather not handle it.

Plain forwarding

$0.04/min

Just rings your phone. Every call logged as answered or missed.

Forward with call tracking

$0.10/min

Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.

Busy message + text-back

~$0.05/call

Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.

AI receptionist

$0.25/min

The AI answers, qualifies the caller, and books the job. Great after hours if you want it.

Spam screening is included in every mode

Turn it on and unknown callers hear one sentence and press a key before the call connects. Dialer software does not press keys, so it never reaches you. How screening works

  • Your customers skip it. Known clients and callers on mobile numbers are never screened.
  • You are not billed for it. Screened, silent, and blocked calls cost nothing.
  • One blocklist. Block a number once and it stops calling and texting.

Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.

Clear workflow every time

How a salon visit flows through Smarfle

A client books, is served, pays, and rebooks before leaving the chair. This is that loop.

  1. 1

    Appointment booked

    Bookings come in online around the clock or over the phone. The slot is held, a confirmation goes out, and stylist preference is saved.

  2. 2

    Reminder + history

    Workflow automation sends 24h reminder. Custom fields hold formula, allergies, and prior service history per stylist.

  3. 3

    Service completed

    Stylist sees the day's bookings and the client's prior formulas / cut history. Add-ons (deep condition, treatment) logged on the work order.

  4. 4

    Rebook + product sale

    Rebook scheduled before the client leaves the chair. Retail products logged as inventory line items. Time tracking against the appointment.

  5. 5

    Payment, tip, and next visit set

    Auto-invoice via Stripe payment link with optional tip, review request after the visit, maintenance reminders for the next standing appointment.

Same flow for every salon & barbershop business, only the terminology and details change.

Smarfle calendar showing salon & barbershop work
A week of salon & barbershop work, coloured by who is taking it, with each day's total underneath.

The salons and barbershops Smarfle suits

It comes down to who owns the client. If the chair and the list are yours, this fits. Renting a chair inside somebody else's shop is a different situation.

We built this for you if...

Tap the ones that resonate

✕

This probably isn't for you if...

And that's okay

Everything Smarfle does for a salon

A shop stays profitable on full chairs, fast payment, and clients who rebook before they leave.

1

Stylist-specific booking

Schedule by stylist and service type with accurate time estimates. Prevent double-booking and see every chair's availability on one screen.

2

SMS appointment reminders

Clients get text reminders with their stylist name and appointment time. Cancellations come in early enough that you can text a tag-filtered list of regulars and fill the slot.

3

Walk-in management

Check real-time stylist availability when walk-ins arrive. Book them into open slots seamlessly without disrupting scheduled clients.

4

Rebooking automation

Clients who have not visited in a set period receive automated SMS prompts with a link to book their next appointment online.

Retail stock with reorder levels

Salon and barbershop CRM beyond the chair

Counting retail stock on the shelf after close is still done by hand in most shops. So is retyping the same aftercare message for the fourth time in a week, and running a card you already have permission to keep. All three belong to the software rather than to your evening.

A shop is easier to run when the money and the stock keep their own records.

Price the long appointments in advance

Extensions and color corrections take hours of chair time, so the quote is broken into lines and a deposit holds the slot. The client signs electronically, the held amount is taken off what they owe at the end, and the record shows the two signatures.

Aftercare notes that write themselves

The aftercare instructions and deposit reminders you send every week can live as templates with merge fields for the client, the appointment and the amount. Open the record, see the real wording filled in, and send it without typing the same paragraph again.

Retail shelf and backbar in one count

Color, developer, retail bottles and tools each carry a code, what you paid, what you charge and how many are sitting there. Ring one onto a ticket and the count drops, take it off and it returns, and a single filter shows everything under its reorder point or gone.

Prepaid packages that collect themselves

A client's card sits with Stripe after the first visit, and the package bills on the dates you set with nobody asking for digits again. Each payment that clears leaves its own invoice behind, so a membership stops being another message you have to send.

Get more bookings for your salon

Salon lead generation

Clients who rebook every six weeks are worth years of chair time. Smarfle puts your shop in front of the people searching nearby and sends the service they want, so they land in an open slot instead of on a competitor's page.

Flat pricing per accepted lead

Salon & Barbershop leads run about $20 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.

When leads start

We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.

Requests arrive pre-qualified

Every quote request already answers what service and who is the appointment for, so your callback quotes instead of interviews.

Fair by design

Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.

Salon owners want this clear up front

Honestly no, and here is where they win. They put your shop inside a consumer app where strangers search and book, they run the till at the desk, and they handle staff rotas. We do none of those three. What we run is the client record, the Appointment on the calendar against each Stylist, the money, the texting and your site.
No. Point of sale, a cash drawer and barcode scanning are all absent. Checkout means an invoice for the visit with a payment link on it, or a charge against the card the client left with you. Payroll and commission runs sit outside what we do as well.
Formulas go into fields you create, typed as free text, a figure, a date or a list to pick from, and they sit on the client where any Stylist with access reads them before the chair fills. Running notes drop onto that client's trail with an author and a time against each one, while status moves write themselves. Tags in colours you choose mark the regulars or the colour work so you can pull them up later as a list.
Build the audience out of status, tag and area, watch the count move as you narrow it, and read the preview before one message sends. Merge fields handle names, delivery comes back per recipient, and the same wording keeps as an email template you reuse. A reminder can also be scheduled ahead of the date somebody is due back.
Close to it. Each bottle, tube and tool carries a code, its cost, your shelf price, the quantity and the level you want to reorder at, and the number drops when it goes onto a ticket. Two caveats. Counting happens for the shop as a whole, and nothing gets scanned, so a barcode gun on your counter has nothing to talk to.
Awkwardly, if the renter keeps their own book and their own takings. A Stylist account opens only the Appointments booked with that person and those clients, with pricing and invoices shut to them. Right for employed staff, wrong for an independent who wants the list to be theirs.
The monthly side works and the prepaid book does not. Guests sign up through Checkout, their card is held for the following month, and every charge that goes through writes a bill of its own. Nothing counts down a balance of visits already bought, so a ten cut card would still live at the front desk.
On sign ins and on the client list you hold, with texting, mail and other usage charged separately the moment it happens. A single chair and a six stylist floor do not land on the same level. The pricing detail above shows what each one includes.

Switching to Smarfle from other salon software?

The book of clients you have built over years, their numbers, their visit history and your service menu with its prices all transfer in. We are a US company and we do the transfer ourselves, working from an export into an import file and inviting each stylist or barber to an account individually, so nobody behind a chair has to learn a migration on top of a new system.

Why businesses stay

Who you are buying from

We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.

Based in Orlando, Florida|Same-day support answers|Feature requests shipped fast
Meet the team behind Smarfle

Ready to run your salon & barbershop business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

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