One clean into a repeat client

Carpet cleaning CRM software

Carpet cleaning CRM software aimed at the second job rather than the first. Calls get answered and booked and rooms are priced consistently. The follow-up and the review request go out while the work is still fresh.

From $19/month|14-day free trial|Same-day US support
Smarfle · Carpet Cleaning dashboard
Jobs This Week

22

Follow-Ups Due

8

Revenue This Month

$4,650

Repeat Client Rate

64%

Recent Jobs

Johnson Residence

3-Room Deep Clean + Stain Treatment

In Progress

Greenfield Dental Office

Quarterly Commercial Clean

Scheduled

Park Avenue Apartments

Move-Out Full Unit Clean

Completed

Williams Home

Pet Odor Treatment (2 Rooms)

Confirmed

Software a carpet cleaning business runs on

The first clean is easy money. The second one is the actual business, and most shops never get there. Smarfle answers and books the call, prices rooms the same way every time, and sends the follow-up and the review request while the job is still fresh in the customer's mind. Solo or six vans.

The growth side, built in

Carpet cleaning call tracking

Room-count quote calls are quick to win and quick to lose. Every call is recorded and logged, and the missed ones get a text-back with a booking link.

Reviews and Google Business Profile

A review request lands while the stain is still gone and the customer is still amazed, compounding the rating that decides pet-odor and red-wine searches.

Website and lead follow-ups

Instant per-room quotes on your website capture the comparison shoppers, and follow-ups bring them back for the annual whole-house clean.

CRM plans that grow with your carpet cleaning business

All plans include a 14-day free trial. No credit card required.

Solo

Sole operators getting started

$19/mo
  • 1 user
  • Up to 500 clients
  • 1 GB storage
  • Public booking link + calendar
  • Client management
  • Work orders with photos
  • Invoices + Stripe payments
  • Voice AI receptionist (usage-based)
  • AI drafts + work order summaries
  • GMB rank tracking + Search Console
  • GBP Posts + Dashboard
  • API access + webhooks
  • Mobile PWA + CSV import/export
Start Free Trial

Starter

Small teams adding tools and growth

$99/mo
  • Up to 5 users (1 owner + 4 techs)
  • Up to 2,000 clients
  • 3 GB storage
  • 2 branch locations
  • Everything in Solo
  • Website builder + AI content
  • Your own domain on that website
  • Branded client portal
Start Free Trial
Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 5,000 clients
  • 5 branch locations
  • 10 GB storage
  • Everything in Starter
  • Manager role (up to 2)
  • 50 saved email templates
Start Free Trial

Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 10,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Manager role (up to 5)
  • Priority support
Start Free Trial

SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

What an inefficient carpet cleaning business looks like

Most carpet cleaning companies get one job from a customer who would happily have given them four. The reason is almost never the quality of the clean.

✕

Phone inquiries turn into pricing confusion

Clients call asking for a price, and your answer depends on rooms, square footage, stain types, and add-ons. Without a structured quoting process, you either underprice and lose margin or overprice and lose the booking.

✕

No follow-up means no repeat Business

A client books a one-time deep clean. You do great work, they are happy, and then you never hear from them again because nobody followed up six months later when their carpets need cleaning again.

✕

Same-day bookings create scheduling chaos

Carpet cleaning often books same-day or next-day. Without real-time visibility into technician availability, you double-book, leave gaps, or turn away work you could have fit in.

Every carpet cleaning call, handled your way

Price questions on the phone are recorded and summarised to the customer record, so a callback starts from what the caller actually asked.

Plain forwarding

$0.04/min

Just rings your phone. Every call logged as answered or missed.

Forward with call tracking

$0.10/min

Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.

Busy message + text-back

~$0.05/call

Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.

AI receptionist

$0.25/min

The AI answers, qualifies the caller, and books the job. Great after hours if you want it.

Spam screening is included in every mode

Turn it on and unknown callers hear one sentence and press a key before the call connects. Dialer software does not press keys, so it never reaches you. How screening works

  • Your customers skip it. Known clients and callers on mobile numbers are never screened.
  • You are not billed for it. Screened, silent, and blocked calls cost nothing.
  • One blocklist. Block a number once and it stops calling and texting.

Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.

Clear workflow every time

How a carpet cleaning job flows through Smarfle

One clean, priced consistently, billed on the spot, and followed up so that it becomes two.

  1. 1

    Clean booked with room count

    A booking arrives with the address, the square footage, and any spot-treatment needs captured on the client record.

  2. 2

    Office books the slot

    Calendar shows tech availability. Custom fields capture pet stains, fiber type, and access notes.

  3. 3

    Van arrives with the route loaded

    Route optimization for multi-stop days. Tech sees scope, prior visit photos, and any commercial-customer specifics.

  4. 4

    Cleaning logged with photos

    Before/after photos, job checklist for vacuum + pre-spray + extract + spot-treat + groom, time tracking, and chemicals from inventory.

  5. 5

    Invoice + recurring + review

    Auto-invoice with Stripe payment link. Stripe Connect for commercial recurring contracts. Review request fires automatically.

Same flow for every carpet cleaning business, only the terminology and details change.

Smarfle dispatch board showing carpet cleaning work
Every carpet cleaning job for the day, assigned to a technician, timed and addressed. Drag one to move it.

The carpet cleaning businesses Smarfle suits

The second job is the point, so if you want customers coming back this fits whether you run one van or six.

We built this for you if...

Tap the ones that resonate

✕

This probably isn't for you if...

And that's okay

Everything Smarfle does for a carpet cleaning business

Cleaning is what you are good at. Booking the day, collecting on site, and getting the second job are the parts that decide the year.

1

Room-based job configuration

Build jobs with per-room pricing, stain treatment add-ons, and package deals. Quote accurately during the first call and convert more phone inquiries into bookings.

2

Same-day booking with live Calendar

See technician availability in real time and slot same-day requests into open windows. No more double-booking or turning away work you could have handled.

3

Before-and-after photo logs

Technicians photograph carpet conditions before starting and after finishing. Photos attach to the work order for quality proof and dispute prevention.

4

Pre-treatment notes and assessments

Record carpet material, stain types, and special instructions on the work order. Technicians see the notes before arriving so they bring the right products.

Notes and status history

Carpet cleaning software details the office forgets

How long a job actually takes is the number most owners in this trade are missing. You sell by the room and you pay by the hour, and the gap between the two stays invisible until somebody writes the minutes down. Time entries put that number on the job. Tags and a running note trail put the rest of the story beside it.

A carpet cleaning business runs on small facts, and small facts survive only if something other than a person is holding them.

Van time counted without a stopwatch

Minutes go against the cleaning job tagged for whether they are chargeable, and every cleaner carries a rate on file. Marking the work finished records an entry for you, so the hours exist even when nobody thought to write them down.

Six months later, the answer exists

Notes you leave and every status the system flips land on the customer history and on the individual job. Each entry carries the person responsible plus the moment it happened, so a question about work done last season has a factual reply.

Pet homes, wool rugs and commercial work

The sorting you already do in your head, pet households apart from wool rugs apart from property management jobs, turns into color coded labels you invent. Stick one on a customer and the roster can later be cut down to only those people.

Landlords and neighbors who pass your name

A property manager with several units and a neighbor who noticed what a living room looked like afterward are worth more than any ad you buy. Each of them gets a code, the discount drops off the price automatically, and what they earned is recorded against their name.

Get more customers for your carpet cleaning business

Carpet cleaning lead generation

Half the calls you answer are people asking a price you cannot give over the phone. Smarfle sends requests that already say the rooms and the problem, so you quote instead of interview. You see each one before you pay for it.

Flat pricing per accepted lead

Carpet Cleaning leads run about $20 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.

When leads start

We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.

Requests arrive pre-qualified

Every quote request already answers what needs cleaning and main concern, so your callback quotes instead of interviews.

Fair by design

Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.

Carpet cleaning owners ask these before buying

You build your price list as services, so three rooms, a hallway, a stair run and pet treatment each sit ready to drop onto a job. There is no room calculator doing square footage math for you. The lines add up and carry into the invoice without retyping.
Partly. Seven trades get a purpose built material form with fields like application rate and area treated, and carpet cleaning was not one of the seven. A product goes on the job as an expense with its cost, or into a field you name yourself. It works, but it is not shaped around your chemicals the way lawn care is.
Jobs with addresses appear on a map, and the optimizer orders the stops and returns drive time for each leg. Assign them to a cleaner from the dispatch board and the day is set. Anyone working in the field sees only their own list.
ServiceMonster has been aimed at this trade for two decades and its follow up marketing to a past database is deeper than anything we ship. Smarfle pulls ahead outside the job itself, with the website, Google Business posts, map rank tracking and review requests that fire after a completed job. If reminder marketing to old customers is your entire growth plan, theirs is the safer buy.
No, and there is not even a one way feed to build on. Everything you would hand an accountant comes out as spreadsheet files covering the people you clean for, the services you sell, the jobs and the bills. If you need the two sets of books talking without anyone touching a file, rule this out now.
Jobs are free to run, as many as you can book. Pricing leans on who has access and on the count of homes filed in your database instead. Confirmation texting, mail and phone lines meter individually and bill piece by piece. See the rate card up the page for today's levels.
Not from a calendar, no. Their portal login shows past and upcoming jobs, shows invoices, takes payment and lets them write to you, so a rebook arrives as a message for somebody on your side to place on the board.
Whatever your Cleaners shoot on a phone stays fixed to the Job as evidence of the state that carpet was in. If the account wants a document in hand, put it into their folder and turn sharing on, and it appears in their login behind a link that dies shortly after. Nothing uploaded is visible outside your own staff until you flip that switch, and each file can run to twenty five megabytes.

Switching to Smarfle from other carpet cleaning software?

Every household you have cleaned for, along with the room rates you quote from, transfers across in an import one of our staff runs on your behalf. Cleaners and office people are then handed their own logins, all of it out of the US by the same person who started the move.

Why businesses stay

Who you are buying from

We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.

Based in Orlando, Florida|Same-day support answers|Feature requests shipped fast
Meet the team behind Smarfle

Ready to run your carpet cleaning business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

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