Real estate CRM software
Real estate CRM software that works the new leads while you close the active deals. Every inquiry gets automatic follow-up. Transaction documents stay on one record and showings book without the back and forth.
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14
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$84K
742 Elm Street
Residential Listing
1200 Park Ave Unit 4B
Condo Sale
55 Industrial Blvd
Commercial Lease
320 Maple Drive
Buyer Representation
Software a real estate business runs on
Active deals take everything you have. The new leads go cold exactly while that happens. Smarfle follows up on every inquiry automatically and keeps transaction documents on one record. Showings book without the back and forth, for one agent or a full team.
Real estate scheduling software
Every showing is a negotiation between a buyer, a seller and a lockbox, and your agents do eight a week each. Smarfle lets the seller set the hours once and the buyer pick inside them, so the coordination stops being somebody's whole afternoon.
Learn moreReal estate billing software
You collect recurring desk and technology fees from agents by sending messages. Smarfle holds the fee on the agent record with its own cadence, so it becomes a standing arrangement rather than a monthly ask.
Learn moreReal estate invoicing software
You calculate a split under closing-day pressure and then explain it in a second message. Smarfle invoices the agent's fee from the deal with the split already applied and attaches marketing reimbursements as lines, so one document answers everything.
Learn moreThe growth side, built in
Listing call tracking
A listing inquiry is now-or-never. Every call is tracked to its source, and missed ones get a text-back before the buyer scrolls to the next listing.
Reviews and Google Business Profile
Sellers interview agents they found by rating. Reviews requested at closing, keys in hand, build the profile that wins listings.
Website and lead follow-ups
Home-valuation forms are the classic lead magnet, and long nurture follow-ups match the year-long seller decision cycle.
CRM plans that grow with your real estate business
All plans include a 14-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 500 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Voice AI receptionist (usage-based)
- AI drafts + work order summaries
- GMB rank tracking + Search Console
- GBP Posts + Dashboard
- API access + webhooks
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 2,000 clients
- 3 GB storage
- 2 branch locations
- Everything in Solo
- Website builder + AI content
- Your own domain on that website
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 5,000 clients
- 5 branch locations
- 10 GB storage
- Everything in Starter
- Manager role (up to 2)
- 50 saved email templates
Business
Multi-location operations
- Up to 30 users
- Up to 10,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Manager role (up to 5)
- Priority support
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
What an inefficient real estate business looks like
The deals you are working pay you. The leads you are ignoring are next quarter. Every agent knows this and almost none of them have the hours to fix it.
Leads go cold while you handle active deals
New inquiries come in from your website, open houses, and referrals. But when you are deep in a transaction, those leads sit for days without a response. By the time you reach out, they have found another agent.
Transaction files are scattered across tools
Contracts in DocuSign, notes in your phone, disclosures in email, and deadlines in your calendar. When something is needed urgently, you spend twenty minutes finding it instead of moving the deal forward.
Showing schedules create constant coordination
Scheduling showings for multiple buyers across multiple properties requires juggling calls, texts, and calendar entries. Double bookings happen, clients get frustrated, and properties sit unseen.
Every real estate call, handled your way
Showings make the phone impossible for hours at a time. Text-back covers those hours and the reply arrives as a lead, already attached to whoever called.
Plain forwarding
$0.04/min
Just rings your phone. Every call logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.
Busy message + text-back
~$0.05/call
Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.
AI receptionist
$0.25/min
The AI answers, qualifies the caller, and books the job. Great after hours if you want it.
Spam screening is included in every mode
Turn it on and unknown callers hear one sentence and press a key before the call connects. Dialer software does not press keys, so it never reaches you. How screening works
- Your customers skip it. Known clients and callers on mobile numbers are never screened.
- You are not billed for it. Screened, silent, and blocked calls cost nothing.
- One blocklist. Block a number once and it stops calling and texting.
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
How a real estate transaction flows through Smarfle
A lead becomes a transaction and then a closing, with every document staying on one record through all of it.
- 1
Lead arrives from listing or referral
Leads from a listing, an open house, or a referral all open a client record with the source captured so you know what is working.
- 2
Showing or buyer-consult booked
Calendar holds the slot. Custom fields track price range, neighborhood preferences, and timeline.
- 3
Offer + escrow tracked
Offer attached to the client record. Work order moves through escrow milestones with checklist for inspection, appraisal, financing.
- 4
Closing coordinated
Job checklist for title, closing docs, key handoff. Time tracking per transaction. Documents attached to the client record.
- 5
Commission split + review + nurture
Auto-invoice for commission split if applicable. Review request after closing. Maintenance reminders for the next-year follow-up (anniversary, pop-by).
Same flow for every real estate business, only the terminology and details change.
Smarfle is not right for every real estate business
It depends who is doing the work. If you chase leads and manage transactions yourself, this fits. Agents fully supported by a brokerage system will use less.
We built this for you if...
Tap the ones that resonate
This probably isn't for you if...
And that's okay
Everything Smarfle does for a real estate business
The deal is one part. Managing transactions, tracking what you actually earned, and keeping new leads warm are the others.
Listing dashboard
See every active, pending, and closed listing with price, status, and key dates. Filter by agent, property type, or status to focus on what matters.
Transaction milestones
Track every deal through offer, inspection, appraisal, contingency removal, and closing. Know exactly where each transaction stands at all times.
Showing scheduler
Schedule showings and appointments with calendar integration. Avoid double bookings and send reminders to clients and agents automatically.
Client preference profiles
Track buyer preferences, budget ranges, and property requirements. Match new listings to buyers automatically based on their saved criteria.
Buyer and seller logins
Each client gets a sign in showing the deal they are part of, the invoices raised against it and whichever documents you shared across. They message you from there, which takes most of the status calls off your day.
Real estate CRM math behind each closing
Every closing tells you what it paid. What it cost you stays fuzzy, because staging, photography, cleaning and the hours you personally put in are never added up anywhere. Cost lines and tracked minutes on the deal turn that into a figure you can read.
You cannot decide which work to take more of until you can see what each deal actually left you.
Deal profit, one transaction at a time
Staging, photography, cleaning and anything you hire out are logged against the deal, each priced for what it was. Commission lands on that same record, so you learn what a listing left you rather than finding out at year end.
Management hours, actually billed
Showings, inspections and owner coordination collect minutes against the file, each tagged for whether it is recoverable, priced by a rate held per agent. Bill from that file and the recoverable minutes are already sitting in the lines, so management time stops being estimated at month end.
Marketing fees billed on the agreed date
A client card held by Stripe covers the fees you both agreed to, charged when the schedule says rather than when you remember. The invoice appears alongside the payment, so your books match what actually moved.
Buyers, sellers and past clients, separated
Active buyers, listing appointments and the people you closed with three years ago all need something different from you. Give each its own named color, apply it to the records it belongs on, and a price band or a waiting buyer becomes a filtered view instead of a memory exercise.
Get more clients for your real estate business
Real estate lead generation
One transaction covers a year of marketing. Smarfle finds buyers and sellers searching in your market. What they are trying to do arrives with the request, so your first call is a conversation rather than a cold open. You take the ones worth your time.
Flat pricing per accepted lead
Real Estate leads run about $50 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.
When leads start
We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.
Requests arrive pre-qualified
Every quote request already answers what are you doing and what type of property, so your callback quotes instead of interviews.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.
What brokers ask before leaving their current CRM
Related industries
Other trades using Smarfle to run their book of business.
Photography CRM
Listing photographers are core real-estate partners. Many agents have a preferred shooter.
ExploreCoworking CRM
Commercial real estate adjacent; many agents partner with coworking spaces for client meetings.
ExploreInterior design CRM
Listing staging + new buyer design relationships.
ExploreSwitching to Smarfle from another real estate CRM?
Deals under contract and closings on the calendar are not worth risking on a self serve import. A person here builds your contacts and service list into a CSV, loads it, and sends each agent their own invite, and we are US based throughout.
Why businesses stay
Who you are buying from
We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.
Ready to run your real estate business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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