CRM for Real Estate

Real Estate Software That Turns Leads Into Closings Faster

Stop losing deals to missed follow-ups and scattered property files. Smarfle keeps your listings organized, your showings scheduled, and your transactions moving.

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Smarfle CRM - Real Estate Dashboard
Active Listings

18

Showings This Week

14

Pending Closings

6

Pipeline Value

$84K

Recent Jobs

742 Elm Street

Residential Listing

Active

1200 Park Ave Unit 4B

Condo Sale

Under Contract

55 Industrial Blvd

Commercial Lease

Closed

320 Maple Drive

Buyer Representation

Showing Scheduled

Sound familiar?

Leads Go Cold While You Handle Active Deals

New inquiries come in from your website, open houses, and referrals. But when you are deep in a transaction, those leads sit for days without a response. By the time you reach out, they have found another agent.

Transaction Files Are Scattered Across Tools

Contracts in DocuSign, notes in your phone, disclosures in email, and deadlines in your calendar. When something is needed urgently, you spend twenty minutes finding it instead of moving the deal forward.

Showing Schedules Create Constant Coordination

Scheduling showings for multiple buyers across multiple properties requires juggling calls, texts, and calendar entries. Double bookings happen, clients get frustrated, and properties sit unseen.

Built for real estate businesses

Not a generic CRM. Every feature is tailored to how real estate companies actually work.

Listing and Property Management

Track every listing with address, status, price, and key dates. Manage showings, offers, and transaction milestones from a single property record that keeps everything in context.

Commission and Fee Invoicing

Generate invoices for commissions, staging fees, or administrative charges. Track expected revenue per transaction and see your pipeline value at any point.

Client Portal for Buyers and Sellers

Give clients a login to check transaction status, review documents, and see upcoming showing schedules. They stay informed and you avoid repetitive status calls.

Showing and Appointment Scheduling

Schedule showings, inspections, and client meetings on a shared calendar. Assign team members, send reminders, and avoid double bookings with real-time availability.

Pipeline and Revenue Reporting

See active listings, pending transactions, and closed deals with expected and actual revenue. Track performance by agent, property type, and time period.

Is Smarfle the right fit for your real estate business?

We built this for a specific type of business owner. Tap each one that sounds like you.

We built this for you if...

Tap the ones that resonate

This probably isn't for you if...

And that's okay

Top feature for real estate

Transaction Timeline That Keeps Deals on Track

Every transaction has a milestone timeline from listing through closing. Inspection dates, contingency deadlines, and closing dates are tracked automatically. You and your clients always know exactly where the deal stands and what is happening next.

Transaction TrackingShowing ScheduleClient PortalPipeline Reports

Everything your real estate business needs

Three ways Smarfle transforms how you operate, get paid, and grow.

1

Listing Dashboard

See every active, pending, and closed listing with price, status, and key dates. Filter by agent, property type, or status to focus on what matters.

2

Transaction Milestones

Track every deal through offer, inspection, appraisal, contingency removal, and closing. Know exactly where each transaction stands at all times.

3

Showing Scheduler

Schedule showings and appointments with calendar integration. Avoid double bookings and send reminders to clients and agents automatically.

4

Client Preference Profiles

Track buyer preferences, budget ranges, and property requirements. Match new listings to buyers automatically based on their saved criteria.

Plans that grow with your real estate business

All plans include a 7-day free trial. No credit card required.

Starter

Solo operators & small teams

$99/mo
  • Up to 3 users (1 owner + 2 techs)
  • Up to 100 clients
  • 1 GB storage
  • Unlimited work orders & invoices
  • Client portal
  • Scheduling calendar
  • Reports & analytics
  • Review requests
  • Voice AI receptionist (usage-based)
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Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 500 clients
  • 3 branch locations
  • 5 GB storage
  • Everything in Starter
  • AI email & SMS drafts
  • GMB rank tracking
  • Voice AI receptionist (usage-based)
Start Free Trial

Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 1,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Priority support
  • Voice AI receptionist (usage-based)
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SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

Real Estate CRM questions

Yes. Each client has a profile with their role, preferences, and transaction history. Buyers have saved search criteria and sellers have their listing details linked to their record.
You schedule showings on a shared calendar with time, property, and attendees. Reminders go out automatically and you can view all showings for a day or week in one place.
Yes. Clients log into the portal and see their transaction milestones, upcoming appointments, and any outstanding items. This keeps them informed without constant calls.
Each transaction has expected commission amounts that update as the deal progresses. When the deal closes, the actual commission is recorded for your revenue reporting.
Smarfle is focused on transaction and client management. For recurring property management tasks like lease renewals and maintenance, you can use recurring work orders and invoicing.
Yes. Assign listings and clients to specific agents, track their production metrics, and see team-wide performance in the reporting dashboard.
Pipeline value, close rates, revenue by agent, showings per listing, lead conversion rates, and transaction timelines. All reports can be filtered by date range and agent.
Yes. The interface is fully responsive and works on phones and tablets. Agents can update records, check schedules, and communicate with clients from anywhere.

Ready to run your real estate business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

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