Real Estate CRM That Turns Leads Into Closings Faster
Deals die in unfollowed-up inboxes. Smarfle schedules showings, runs client follow-up cadences, tracks transaction milestones, and works the referral engine after closing. From $19/month.
18
14
6
$84K
742 Elm Street
Residential Listing
1200 Park Ave Unit 4B
Condo Sale
55 Industrial Blvd
Commercial Lease
320 Maple Drive
Buyer Representation
Everything a real estate business runs on
Smarfle connects everything a successful local business runs on: website, Google Business Profile, call tracking, lead follow-up, CRM, review requests, payments, and recurring orders. One platform. Start with the real estate workflows below.
Real Estate Scheduling Software
Showings + open houses + closings. Real estate scheduling spans the buyer's journey. Smarfle's calendar + multi-agent support fit the team workflow.
Learn moreReal Estate Billing Software
Commission tracking + transaction fees + agent billing. Real estate billing has unique flows. Smarfle handles flat-fee + per-transaction + recurring brokerage fees.
Learn moreReal Estate Invoicing Software
Closing complete = invoice generated. Commission splits + transaction fees + agent billing all handled with auto-send + Pay Now.
Learn moreThe growth side, built in
Listing Call Tracking
A listing inquiry is now-or-never. Every call is tracked to its source, and missed ones get a text-back before the buyer scrolls to the next listing.
Reviews & Google Business Profile
Sellers interview agents they found by rating. Reviews requested at closing, keys in hand, build the profile that wins listings.
Website & Lead Follow-Ups
Home-valuation forms are the classic lead magnet, and long nurture follow-ups match the year-long seller decision cycle.
Plans that grow with your real estate business
All plans include a 7-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 100 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Activity log, tags, custom fields
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 200 clients
- 1 GB storage
- Everything in Solo
- Voice AI receptionist (usage-based)
- GMB rank tracking
- Search Console integration
- API access + webhooks
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 500 clients
- 3 branch locations
- 5 GB storage
- Everything in Starter
- AI email & SMS drafts
- AI work order summaries
- GBP Posts + Dashboard
- Workflows automation
- Website builder + AI content
Business
Multi-location operations
- Up to 30 users
- Up to 1,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Priority support
- Higher AI credit limits
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
Where real estate businesses lose time and money
The day-to-day friction every real estate owner recognizes.
Leads Go Cold While You Handle Active Deals
New inquiries come in from your website, open houses, and referrals. But when you are deep in a transaction, those leads sit for days without a response. By the time you reach out, they have found another agent.
Transaction Files Are Scattered Across Tools
Contracts in DocuSign, notes in your phone, disclosures in email, and deadlines in your calendar. When something is needed urgently, you spend twenty minutes finding it instead of moving the deal forward.
Showing Schedules Create Constant Coordination
Scheduling showings for multiple buyers across multiple properties requires juggling calls, texts, and calendar entries. Double bookings happen, clients get frustrated, and properties sit unseen.
Built for real estate businesses
Not a generic CRM. Every feature is tailored to how real estate companies actually work.
Listing and Property Management
Track every listing with address, status, price, and key dates. Manage showings, offers, and transaction milestones from a single property record that keeps everything in context.
Commission and Fee Invoicing
Generate invoices for commissions, staging fees, or administrative charges. Track expected revenue per transaction and see your pipeline value at any point.
Client Portal for Buyers and Sellers
Give clients a login to check transaction status, review documents, and see upcoming showing schedules. They stay informed and you avoid repetitive status calls.
Showing and Appointment Scheduling
Schedule showings, inspections, and client meetings on a shared calendar. Assign team members, send reminders, and avoid double bookings with real-time availability.
Pipeline and Revenue Reporting
See active listings, pending transactions, and closed deals with expected and actual revenue. Track performance by agent, property type, and time period.
Post-Closing Referral Engine
Automated check-ins after closing keep you the family's agent, and referral tracking rewards the ones who talk.
Every real estate call, handled your way
Your business number routes however you decide, and you can mix modes by schedule: forward to your phone during the day, switch to text-back or the AI after hours.
Plain forwarding
$0.04/min
Just rings your phone. Every call logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.
Busy message + text-back
~$0.05/call
Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.
AI receptionist
$0.25/min
The AI answers, qualifies the caller, and books the job. Great after hours if you want it.
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
How a real estate transaction flows through Smarfle
From first showing to closed deal — every lead and listing tracked.
- 1
Lead arrives from listing or referral
Web form, AI receptionist, MLS referral, or open house. Each becomes a client record with the lead source captured.
- 2
Showing or buyer-consult booked
Calendar holds the slot. Custom fields track price range, neighborhood preferences, and timeline.
- 3
Offer + escrow tracked
Offer attached to the client record. Work order moves through escrow milestones with checklist for inspection, appraisal, financing.
- 4
Closing coordinated
Job checklist for title, closing docs, key handoff. Time tracking per transaction. Documents attached to the client record.
- 5
Commission split + review + nurture
Auto-invoice for commission split if applicable. Review request after closing. Maintenance reminders for the next-year follow-up (anniversary, pop-by).
Same flow for every real estate business, only the terminology and details change.
Is Smarfle the right fit for your real estate business?
We built this for a specific type of business owner. Tap each one that sounds like you.
We built this for you if...
Tap the ones that resonate
This probably isn't for you if...
And that's okay
Transaction Timeline That Keeps Deals on Track
Every transaction has a milestone timeline from listing through closing. Inspection dates, contingency deadlines, and closing dates are tracked automatically. You and your clients always know exactly where the deal stands and what is happening next.
The full real estate toolkit, in detail
Three ways Smarfle transforms how you operate, get paid, and grow.
Listing Dashboard
See every active, pending, and closed listing with price, status, and key dates. Filter by agent, property type, or status to focus on what matters.
Transaction Milestones
Track every deal through offer, inspection, appraisal, contingency removal, and closing. Know exactly where each transaction stands at all times.
Showing Scheduler
Schedule showings and appointments with calendar integration. Avoid double bookings and send reminders to clients and agents automatically.
Client Preference Profiles
Track buyer preferences, budget ranges, and property requirements. Match new listings to buyers automatically based on their saved criteria.
Real Estate CRM That Doesn't Cost Six Figures
Search 'free real estate CRM' and you'll find dozens of stripped-down tools with hidden caps and ads at the bottom of every email. We won't pretend Smarfle is free, our Solo plan is $19/month, but for most agents, that's the difference between a CRM that actually runs your business and a free one that runs into a paywall the moment you hit 100 contacts. Smarfle's real estate CRM tracks buyers and sellers as different sides of the same transaction, manages listings with photo galleries, handles commission splits on closing, and stores transaction documents per deal. Built for solo agents, teams, and brokerages who want a real CRM without enterprise pricing.
Most agents looking for a free CRM for real estate end up paying anyway in lost time and missed follow-ups, Smarfle's real estate CRM costs less than one buyer lunch per month and replaces the patchwork.
Buyer + seller as separate workflows
Buyers need lender qualifications, property tours, and offer history. Sellers need listing photos, showing requests, and offer comparison. Smarfle keeps both workflows separate but joined at the household.
Listings with photos, descriptions, and showing log
Each listing has its own record: MLS number, list price, listing date, showing requests, and offers received. No bouncing between MLS and a separate CRM to find the data you need.
Commission splits at closing
Buyer-side agent, seller-side agent, broker split, referral fees, Smarfle calculates the splits and tracks who gets paid what at closing. No spreadsheet math, no surprised broker.
Transaction documents per deal
Purchase agreement, inspection report, appraisal, closing disclosure, all attached to the transaction record. Audit-ready if your broker or the state board asks for the file.
Real Estate CRM questions
Related industries
Other trades using Smarfle to run their book of business.
Photography CRM
Listing photographers are core real-estate partners. Many agents have a preferred shooter.
ExploreCoworking CRM
Commercial real estate adjacent; many agents partner with coworking spaces for client meetings.
ExploreInterior Design CRM
Listing staging + new buyer design relationships.
ExploreWhy businesses stay
A Florida company that treats you like a partner
We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.
Ready to run your real estate business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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