General Contractor CRM That Keeps Every Project on Time
Subs, phases, and change orders scatter across texts and spreadsheets. Smarfle puts them on one timeline with client updates, draw invoicing, and lead capture from your website. From $19/month.
11
4
$187,500
$142,000
Ridgemont Commercial LLC
Office Buildout
Marcus and Diane Pollard
Kitchen Addition
Westfield Properties
Tenant Improvement
Everything a general contractor business runs on
Smarfle connects everything a successful local business runs on: website, Google Business Profile, call tracking, lead follow-up, CRM, review requests, payments, and recurring orders. One platform. Start with the general contractor workflows below.
General Contractor Scheduling Software
GC scheduling means orchestrating subs, inspections, and your own crew across multiple projects at once. One shared calendar. Without the clipboard.
Learn moreGeneral Contractor Dispatch Software
GC dispatch means coordinating subs, your own crew, and inspectors across 4-6 active job sites. Smarfle's dispatch board + project tags keep everyone visible in one view.
Learn moreGeneral Contractor Billing Software
GC billing means project deposits + milestone invoices + change orders. Smarfle handles all three plus the sub vendor bill tracking on the same project.
Learn moreGeneral Contractor Invoicing Software
Multi-milestone projects + change orders + sub-vendor charges. GC invoicing handles all three. Smarfle ties them all to the project.
Learn moreThe growth side, built in
Contractor Call Tracking
New-project calls arrive while you are on a site with a nail gun running. Every call is recorded and logged to the project record, and missed ones get an instant text-back.
Reviews & Google Business Profile
Reviews after the punch list closes are how homeowners separate you from the contractor horror stories. Requests go out automatically at handover.
Website & Lead Follow-Ups
Bid requests from your website land with project scope attached, and follow-up sequences keep you in the running through the homeowner's three-bid ritual.
Plans that grow with your general contractor business
All plans include a 7-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 100 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Activity log, tags, custom fields
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 200 clients
- 1 GB storage
- Everything in Solo
- Voice AI receptionist (usage-based)
- GMB rank tracking
- Search Console integration
- API access + webhooks
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 500 clients
- 3 branch locations
- 5 GB storage
- Everything in Starter
- AI email & SMS drafts
- AI work order summaries
- GBP Posts + Dashboard
- Workflows automation
- Website builder + AI content
Business
Multi-location operations
- Up to 30 users
- Up to 1,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Priority support
- Higher AI credit limits
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
Where general contractor businesses lose time and money
The day-to-day friction every general contractor owner recognizes.
Change Orders Create Billing Confusion
Scope changes happen on every project. Without a clean system to document and price each change order, clients dispute charges, final invoices balloon with surprises, and you end up absorbing costs you should have collected.
Subcontractor Coordination Slips Through the Cracks
Scheduling electricians, plumbers, and specialty subs around each other is a constant challenge. A single missed coordination call can stall a project for days and push the completion date back.
Clients Want Status Updates Constantly
Homeowners and commercial clients call repeatedly asking about progress. Answering those calls eats time you should be spending running the job, yet ignoring them damages the relationship.
Built for general contractor businesses
Not a generic CRM. Every feature is tailored to how general contractor companies actually work.
Project-Based Work Orders
Create a master work order for each project and break it into phases. Track status, notes, and assigned trades for each phase so you always know exactly where a project stands.
Change Order Documentation
Log every scope change as a separate line item with a client-approved signature. Change orders are attached to the project record and automatically added to the final invoice.
Subcontractor Assignment and Scheduling
Add subcontractors as technicians and assign them to specific phases. The scheduling calendar shows all active assignments so you can coordinate trades without double-booking.
Client Portal with Job Updates
Give each client access to a branded portal where they can view project status, upcoming milestones, and uploaded photos. Fewer phone calls, happier clients.
Progress Billing and Milestone Invoices
Generate invoices tied to project milestones instead of waiting until the job is complete. Collect deposits, draw payments, and final balances with itemized line items for every scope element.
Per-Project Profit Tracking
Expenses, sub costs, and draws roll up per project, showing which jobs earned and which just kept the crew busy.
Every general contractor call, handled your way
Your business number routes however you decide, and you can mix modes by schedule: forward to your phone during the day, switch to text-back or the AI after hours.
Plain forwarding
$0.04/min
Just rings your phone. Every call logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.
Busy message + text-back
~$0.05/call
Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.
AI receptionist
$0.25/min
The AI answers, qualifies the caller, and books the job. Great after hours if you want it.
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
How a contracting project flows through Smarfle
From the first walkthrough to the punch list — multi-week jobs stay coordinated.
- 1
Lead from referral or website
Web form, AI receptionist for project inquiries, or referral. Each lead becomes a client record with the project address and scope notes.
- 2
Walkthrough scheduled
Calendar holds the walkthrough; you arrive with the work order on your phone. Custom fields capture permits required, HOA approval, and budget tier.
- 3
Estimate + permit work tracked
Estimate built from line items. Once approved, project becomes a work order. Per-job expenses log permits, subs, and material draws.
- 4
Multi-week build coordinated
Daily progress photos, job checklist for each phase (demo, framing, MEP, finish), time tracking per trade, and inventory draws for the materials your crew uses.
- 5
Final billing + retention + review
Progress invoices via Stripe payment links, final invoice on punch-list completion, review request after handoff, and maintenance reminders for the warranty year.
Same flow for every general contractor business, only the terminology and details change.
Is Smarfle the right fit for your general contractor business?
We built this for a specific type of business owner. Tap each one that sounds like you.
We built this for you if...
Tap the ones that resonate
This probably isn't for you if...
And that's okay
Stop Losing Money on Change Orders
Undocumented change orders are one of the biggest sources of revenue loss for general contractors. Smarfle makes it easy to document every scope change, get client approval in writing, and attach it directly to the invoice so nothing falls off at billing time.
The full general contractor toolkit, in detail
Three ways Smarfle transforms how you operate, get paid, and grow.
Phase-Based Work Orders
Break each project into phases with assigned trades, notes, and status tracking. Know exactly where every project stands at a glance.
Subcontractor Scheduling
Assign subs to specific phases from a visual calendar. Avoid double-booking and coordinate trades across multiple active job sites.
Change Order Documentation
Log every scope change with a description, price, and client approval. Attach it to the project record so nothing gets lost at billing time.
General Contractor CRM questions
Related industries
Other trades using Smarfle to run their book of business.
Switching to General Contractor CRM from another tool?
Most general contractor businesses arrive at Smarfle from one of the tools below. See a side-by-side comparison.
Why businesses stay
A Florida company that treats you like a partner
We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.
Ready to run your general contractor business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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