Fewer no-shows, faster billing

Medical and dental CRM software

Medical and dental CRM software defending the schedule. Appointments confirm by text before they become no-shows, recall visits book themselves, and the bill goes out the day the visit ends.

From $19/month|14-day free trial|Same-day US support
Smarfle · Medical & Dental dashboard
Patients This Week

67

Today's Appointments

14

Collected This Month

$18,400

No-Show Rate

4.2%

Recent Jobs

Maria Gonzalez

Dental Cleaning and Exam

Completed

James Park

New Patient Consultation

In Progress

Linda Chen

Crown Prep Follow-Up

Scheduled

Robert Davis

Annual Physical Exam

Confirmed

Software a medical or dental practice runs on

The schedule is the revenue and no-shows take it apart quietly. Smarfle confirms appointments by text before they are missed, books recall visits automatically, and sends the bill the day the visit is finished. One chair or a multi-provider practice.

The growth side, built in

Practice call tracking

The front desk cannot catch every call between checkouts. Tracking logs the misses, and text-backs recover the appointment requests.

Reviews and Google Business Profile

New patients pick practices by rating before insurance lists. Post-visit review requests keep yours ahead of the practice down the street.

Website and lead follow-ups

Appointment requests from your site feed the schedule, and recall follow-ups keep hygiene slots full months out.

CRM plans that grow with your practice

All plans include a 14-day free trial. No credit card required.

Solo

Sole operators getting started

$19/mo
  • 1 user
  • Up to 500 clients
  • 1 GB storage
  • Public booking link + calendar
  • Client management
  • Work orders with photos
  • Invoices + Stripe payments
  • Voice AI receptionist (usage-based)
  • AI drafts + work order summaries
  • GMB rank tracking + Search Console
  • GBP Posts + Dashboard
  • API access + webhooks
  • Mobile PWA + CSV import/export
Start Free Trial

Starter

Small teams adding tools and growth

$99/mo
  • Up to 5 users (1 owner + 4 techs)
  • Up to 2,000 clients
  • 3 GB storage
  • 2 branch locations
  • Everything in Solo
  • Website builder + AI content
  • Your own domain on that website
  • Branded client portal
Start Free Trial
Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 5,000 clients
  • 5 branch locations
  • 10 GB storage
  • Everything in Starter
  • Manager role (up to 2)
  • 50 saved email templates
Start Free Trial

Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 10,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Manager role (up to 5)
  • Priority support
Start Free Trial

SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

What an inefficient practice looks like

Practices rarely lose money on the work, they lose it in the gaps between the work, because an empty chair costs exactly what a full one does.

✕

No-shows cost you thousands every month

Empty appointment slots are lost revenue you can never recover. When patients forget their visit or cancel last minute, your providers sit idle while the schedule falls apart. Manual reminder calls take hours your staff does not have.

✕

Follow-up visits fall through the cracks

Post-procedure check-ups and recall visits are critical for patient outcomes and practice revenue. Without an automated system, follow-ups get buried in sticky notes and forgotten. Patients leave and never come back.

✕

Billing lags behind completed visits

When invoices are not generated until days after the appointment, patients question charges and payment collection slows. Your billing team spends more time chasing than collecting, and cash flow suffers every month.

Every medical & dental call, handled your way

The front desk is not the only thing between a patient and a booking. Text-back and the AI both cover the line when the desk is busy. Every call is logged either way.

Plain forwarding

$0.04/min

Just rings your phone. Every call logged as answered or missed.

Forward with call tracking

$0.10/min

Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.

Busy message + text-back

~$0.05/call

Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.

AI receptionist

$0.25/min

The AI answers, qualifies the caller, and books the job. Great after hours if you want it.

Spam screening is included in every mode

Turn it on and unknown callers hear one sentence and press a key before the call connects. Dialer software does not press keys, so it never reaches you. How screening works

  • Your customers skip it. Known clients and callers on mobile numbers are never screened.
  • You are not billed for it. Screened, silent, and blocked calls cost nothing.
  • One blocklist. Block a number once and it stops calling and texting.

Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.

Clear workflow every time

How an appointment flows through Smarfle

A patient books, attends, and is billed the same day. The recall for the next visit is part of the same flow.

  1. 1

    Patient books an appointment

    Patients book online, or the call is handled by whichever mode covers that hour. The calendar holds the slot and a confirmation text goes out automatically.

  2. 2

    Reminder fires automatically

    Workflow automation sends a 24h-before SMS or email reminder. No-shows drop without staff effort.

  3. 3

    Patient seen at the appointment

    Provider sees today's schedule on phone or desktop. Patient history, custom fields (allergies, prior treatment), and notes available.

  4. 4

    Treatment notes + recall logged

    Visit notes, photos (before/after, x-rays), and a recurring schedule for the next 6-month recall via recurring work orders.

  5. 5

    Bill + review + recall reminder

    Auto-invoice with Stripe payment link for any patient portion, review request after appointment, maintenance reminders for the next visit.

Same flow for every medical & dental business, only the terminology and details change.

Smarfle calendar showing medical & dental work
A week of medical & dental work, coloured by who is taking it, with each day's total underneath.

Who Smarfle is built for in a practice

It depends on whether your scheduling and billing are yours to run. If they are, this fits at any practice size.

We built this for you if...

Tap the ones that resonate

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This probably isn't for you if...

And that's okay

Everything Smarfle does for a practice

The practice runs on a schedule that holds, bills that go out on time, and patients who return.

1

Multi-provider Calendar

See every provider's schedule side by side. Drag and drop to reschedule, and color-code by provider or appointment type for instant visual clarity.

2

SMS appointment reminders

Automated text reminders go out before each visit. Patients confirm or cancel with a reply, and your schedule updates in real time.

3

Recall and follow-up tracking

Set recall intervals per patient. Smarfle flags overdue visits and sends reminders automatically so no patient slips off your radar.

4

Fill a cancelled slot fast

A cancellation frees the slot on the calendar the moment the front desk logs it. Text the patients you want from a tag-filtered list and fill the hour before it is wasted.

Referral codes for patients

Dental CRM features the front desk lives on

Someone at your practice is still keying a card into a terminal, still filing a form in a cabinet and still writing down who sent a new patient in. Not one of those is skilled work, and all of it happens after the last patient leaves. Cards can sit on file, files can live under the patient, and referrals can count themselves. The evening job disappears when the record does it during the day.

Work that only exists because nothing was recorded the first time is the easiest work in the practice to remove.

Membership plans and treatment balances, handled

Stripe keeps the patient card on file once it has been entered, and the agreed amount is taken whenever the plan calls for it. Because a cleared payment builds the invoice itself, collected and outstanding stay right without anyone keying it in.

Consent forms attached to the patient

Consent forms, treatment plans and referral letters attach to the patient instead of sitting in a filing cabinet behind the desk. Staff see all of it, the patient sees only what you deliberately release, and that release travels as a signed link rather than a public address.

One patient usually brings a household

Families pick a practice together, so a patient who trusts you tends to arrive with a spouse, children and a parent behind them. A code they can pass around takes its discount off automatically and files what they earned under their chart, which shows you your real advocates.

Preferred provider and recall month on file

Which provider a patient asks for, the month their recall falls due and who sent them in are facts your desk gathers once and then leans on for years. Write each as an entry of your own naming and it waits on every patient, so nobody at the window has to ask a second time.

Get more patients for your practice

Medical and dental lead generation

Patients who stay with the practice are worth years of visits. Smarfle finds the people searching for a provider near you and sends what they need with the request, so the front desk books rather than screens. You accept the ones you have capacity for.

Flat pricing per accepted lead

Medical & Dental leads run about $50 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.

When leads start

We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.

Requests arrive pre-qualified

Every quote request already answers what type of visit and how will you pay, so your callback quotes instead of interviews.

Fair by design

Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.

Practice owners ask these before signing

No. Dentrix and Open Dental hold the chart, the perio measurements and the procedure codes, and they keep holding them. Smarfle sits on the business side of the practice, which is the schedule, the patient record, reminders, payment and the marketing that fills chairs. Most practices that buy it run both every day.
Neither. Checking coverage, filing a claim, reaching a clearinghouse, none of that lives in the product. Keep filing through whatever you use today. What Smarfle collects is the portion the patient owes you, taken by card or straight from a bank account.
No, and there is no government body that issues such a certificate to anyone. What matters more is that we do not ask you to put clinical detail in here at all. Keep anything about care in the chart system and use this for who is coming in, what they were billed and how you reach them.
Yes. Every Visit carries the Provider it belongs to, so the calendar reads by day or by person and the desk sees all of them at once. A Provider given a staff login reaches only their own Visits and the patients attached to those.
Put a due date on the patient for their next hygiene Visit and word reaches them in advance, by text or by email. That is a nudge to phone in or write back, not a slot dropped onto the schedule by itself. Someone at the front desk still books the time, which is what most practices would rather have anyway.
Two counts, staff who need to sign in and patients held in your file. Texting, mail and other usage get tallied as you send and added afterward. The current levels are carried in the price table near the top.
The contact layer arrives on a spreadsheet, meaning names, phone numbers, email addresses and where people live. Anything past that needs a field defined before the import runs, and some of those you may end up keying in yourself. Past appointments do not travel across, so most practices simply begin fresh on their first live day.
It does not. No accounting sync exists, to QuickBooks or Xero or any other ledger. You export invoices and payments as a spreadsheet and your bookkeeper works from that, which is fine for a single location and annoying if you close the books weekly.

Switching to Smarfle from other dental software?

Nothing about the schedule you run today has to stop while you change software. Patients, how to reach them, what has already been booked and the balances you are still collecting are carried in by hand on our side, your practice and imaging systems are left alone, and each front desk and provider login is set up one at a time. We are in the US and you deal with the same people from the first call to the day you go live.

Why businesses stay

Who you are buying from

We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.

Based in Orlando, Florida|Same-day support answers|Feature requests shipped fast
Meet the team behind Smarfle

Ready to run your medical & dental business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

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