Service business CRM pricing
One platform for booking, jobs, invoices, payments and the phone. Plans cover features and seats, and everything you send is billed only when you send it.
Plans and pricing
Pay yearly and get 2 months free
Solo
One person, no crew
Billed monthly, cancel anytime
- 1 user
- Up to 500 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Voice AI receptionist (usage-based)
- AI drafts + work order summaries
- GMB rank tracking + Search Console
- GBP Posts + Dashboard
- API access + webhooks
- Mobile PWA + CSV import/export
- Team members
- Website builder + custom domain
- Multi-location branches
14 days free, no card needed
Starter
Up to 5 on the road, 2 locations
Billed monthly, cancel anytime
- Up to 5 users (1 owner + 4 techs)
- Up to 2,000 clients
- 3 GB storage
- 2 branch locations
- Everything in Solo
- Website builder + AI content
- Your own domain on that website
- Branded client portal
- Manager role
14 days free, no card needed
Professional
Up to 10 across 5 locations
Billed monthly, cancel anytime
- Up to 10 users
- Up to 5,000 clients
- 5 branch locations
- 10 GB storage
- Everything in Starter
- Manager role (up to 2)
- 50 saved email templates
14 days free, no card needed
Business
Up to 30 across 10 locations
Billed monthly, cancel anytime
- Up to 30 users
- Up to 10,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Manager role (up to 5)
- Priority support
14 days free, no card needed
30-day money-back guarantee. If the first paid charge on a new subscription is not right for you, ask within 30 days and we refund it in full. Monthly or annual, once per customer.
Every plan, side by side
The limits below are the ones the software actually enforces. Anything not listed as a plan limit is on every plan.
| Feature | Solo$19/mo | Starter$99/mo | Professional$199/mo | Business$349/mo |
|---|---|---|---|---|
| Clients and team | ||||
| Team members | 1 | 5 | 10 | 30 |
| Clients | 500 | 2,000 | 5,000 | 10,000 |
| Branch locations | Not included | 2 | 5 | 10 |
| File storage | 1 GB | 3 GB | 10 GB | 20 GB |
| Saved email templates | 3 | 5 | 50 | 200 |
| Jobs and scheduling | ||||
| Public booking link and calendar | Included | Included | Included | Included |
| Work orders with photo uploads | Included | Included | Included | Included |
| Dispatch board and route optimization | Included | Included | Included | Included |
| Time tracking and billable hours | Included | Included | Included | Included |
| Recurring jobs and maintenance reminders | Included | Included | Included | Included |
| Mobile app, CSV import and export | Included | Included | Included | Included |
| Getting paid | ||||
| Estimates and invoices | Included | Included | Included | Included |
| Card and ACH payments | Included | Included | Included | Included |
| Recurring and subscription billing | Included | Included | Included | Included |
| Expenses, parts and inventory | Included | Included | Included | Included |
| Talking to customers | ||||
| SMS and email | Included | Included | Included | Included |
| Branded client portal | Included | Included | Included | Included |
| Automated workflows | Included | Included | Included | Included |
| AI receptionist that answers your phone | Included | Included | Included | Included |
| Getting found | ||||
| Google rank tracking | Included | Included | Included | Included |
| Search Console reports | Included | Included | Included | Included |
| Google Business Profile posts | Included | Included | Included | Included |
| AI drafts and job summaries | Included | Included | Included | Included |
| Website builder with AI content | Not included | Included | Included | Included |
| Your own domain on that website | Not included | Included | Included | Included |
| API access and webhooks | Included | Included | Included | Included |
What usage actually costs
Every rate is the same on every plan, with no allowances to use up and no markup for being on a cheaper plan. Here is what each one works out to in a normal month.
| Service | Rate | In practice |
|---|---|---|
| SMS (outbound) | $0.03 per message | 500 texts a month is $15 |
| SMS (inbound) | $0.03 per message | 500 replies back is $15 |
| $0.01 per email | 1,000 emails is $10 | |
| AI Credit | $0.05 per credit | 100 credits is $5 |
| API Call | $0.003 per call | 10,000 calls is $30 |
| GMB Scan | $0.02 per grid point | a 49-point grid scan is $0.98 |
| Voice AI | $0.25 per minute | a 4-minute booking call is $1 |
| Call Tracking (forwarded, recorded + transcribed) | $0.10 per minute | a 5-minute call is $0.50 |
| Call Forwarding (plain) | $0.04 per minute | a 5-minute call is $0.20 |
| Busy Message + Text-Back | $0.02 per call (+ standard SMS) | 50 missed calls is $1, plus the texts |
| Storage (overage) | $0.15 per GB over your plan | 5 GB over your plan is $0.75 |
| Postcard (4x6, printed + mailed) | $1.25 per postcard | — |
| Letter (printed + mailed) | $1.50 per letter | — |
| Phone Number | $5.00 per number/month | one number for a year is $60 |
| Expand Business Study | $10 / $20 / $30 per study (10 / 30 / 50 cities) | — |
Taking payment from your own clients: 0.5% platform fee through Stripe Connect, plus Stripe's processing. Card is 2.9% + 30c, ACH bank transfer is 0.8% capped at $5.
What it would cost you
Answer four questions and see the plan that fits and the usage it would actually run up, with the arithmetic shown so you can check it.
Your business
Move the sliders. Nothing is sent anywhere and no email is asked for.
Assumes each job sends 2 texts out, gets 1 reply back and 2 emails, and that a call the receptionist handles runs 3.5 minutes. Text more than that and you pay more; text less and you pay less. Nothing here is an allowance you lose.
Your estimate
Recommended plan
Starter$99/mo
Usage this month
- 120 texts out× $0.03 = $3.60
- 60 replies in× $0.03 = $1.80
- 120 emails× $0.01 = $1.20
- 140 receptionist minutes× $0.25 = $35
- 1 phone number× $5 = $5
About $2.43 per job
14 days free, no card needed
How Smarfle compares
What a one-truck operation actually gets for the money, against the enterprise tools that quote you on a call.
| Smarfle | Typical big-name CRM | |
|---|---|---|
| Price | $19 to $349/month | $890+/month for comparable features |
| AI receptionist | Built in | Add-on, extra cost |
| Jobs, dispatch, field work | Yes | Built for B2B sales teams, not field work |
| Time to go live | About 5 minutes | Weeks of setup |
Shopping alternatives? See the full comparisons.
Pricing questions, answered
What do the plans include?
Do the plan prices include SMS, calls and AI usage?
Is there a free trial?
How much cheaper is annual?
Is there a money-back guarantee?
What is the difference between Solo and Starter?
Can I change plans or cancel at any time?
What happens when my trial ends?
How does usage billing work?
Can my clients pay me through Smarfle?
How does Smarfle send me leads?
Still deciding? Ask us directly and we will tell you which plan fits.
Start growing your business today
14 days free on every plan, no card to start, and 30 days to change your mind after the first charge.