Service business CRM pricing

One platform for booking, jobs, invoices, payments and the phone. Plans cover features and seats, and everything you send is billed only when you send it.

Plans and pricing

Pay yearly and get 2 months free

Solo

One person, no crew

$19/month

Billed monthly, cancel anytime

  • 1 user
  • Up to 500 clients
  • 1 GB storage
  • Public booking link + calendar
  • Client management
  • Work orders with photos
  • Invoices + Stripe payments
  • Voice AI receptionist (usage-based)
  • AI drafts + work order summaries
  • GMB rank tracking + Search Console
  • GBP Posts + Dashboard
  • API access + webhooks
  • Mobile PWA + CSV import/export
  • Team members
  • Website builder + custom domain
  • Multi-location branches
Start free trial

14 days free, no card needed

Starter

Up to 5 on the road, 2 locations

$99/month

Billed monthly, cancel anytime

  • Up to 5 users (1 owner + 4 techs)
  • Up to 2,000 clients
  • 3 GB storage
  • 2 branch locations
  • Everything in Solo
  • Website builder + AI content
  • Your own domain on that website
  • Branded client portal
  • Manager role
Start free trial

14 days free, no card needed

Most popular

Professional

Up to 10 across 5 locations

$199/month

Billed monthly, cancel anytime

  • Up to 10 users
  • Up to 5,000 clients
  • 5 branch locations
  • 10 GB storage
  • Everything in Starter
  • Manager role (up to 2)
  • 50 saved email templates
Start free trial

14 days free, no card needed

Business

Up to 30 across 10 locations

$349/month

Billed monthly, cancel anytime

  • Up to 30 users
  • Up to 10,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Manager role (up to 5)
  • Priority support
Start free trial

14 days free, no card needed

30-day money-back guarantee. If the first paid charge on a new subscription is not right for you, ask within 30 days and we refund it in full. Monthly or annual, once per customer.

Every plan, side by side

The limits below are the ones the software actually enforces. Anything not listed as a plan limit is on every plan.

FeatureSolo$19/moStarter$99/moProfessional$199/moBusiness$349/mo
Clients and team
Team members151030
Clients5002,0005,00010,000
Branch locationsNot included2510
File storage1 GB3 GB10 GB20 GB
Saved email templates3550200
Jobs and scheduling
Public booking link and calendarIncludedIncludedIncludedIncluded
Work orders with photo uploadsIncludedIncludedIncludedIncluded
Dispatch board and route optimizationIncludedIncludedIncludedIncluded
Time tracking and billable hoursIncludedIncludedIncludedIncluded
Recurring jobs and maintenance remindersIncludedIncludedIncludedIncluded
Mobile app, CSV import and exportIncludedIncludedIncludedIncluded
Getting paid
Estimates and invoicesIncludedIncludedIncludedIncluded
Card and ACH paymentsIncludedIncludedIncludedIncluded
Recurring and subscription billingIncludedIncludedIncludedIncluded
Expenses, parts and inventoryIncludedIncludedIncludedIncluded
Talking to customers
SMS and emailIncludedIncludedIncludedIncluded
Branded client portalIncludedIncludedIncludedIncluded
Automated workflowsIncludedIncludedIncludedIncluded
AI receptionist that answers your phoneIncludedIncludedIncludedIncluded
Getting found
Google rank trackingIncludedIncludedIncludedIncluded
Search Console reportsIncludedIncludedIncludedIncluded
Google Business Profile postsIncludedIncludedIncludedIncluded
AI drafts and job summariesIncludedIncludedIncludedIncluded
Website builder with AI contentNot includedIncludedIncludedIncluded
Your own domain on that websiteNot includedIncludedIncludedIncluded
API access and webhooksIncludedIncludedIncludedIncluded

What usage actually costs

Every rate is the same on every plan, with no allowances to use up and no markup for being on a cheaper plan. Here is what each one works out to in a normal month.

Pay-as-you-go usage rates with worked examples
ServiceRateIn practice
SMS (outbound)$0.03 per message500 texts a month is $15
SMS (inbound)$0.03 per message500 replies back is $15
Email$0.01 per email1,000 emails is $10
AI Credit$0.05 per credit100 credits is $5
API Call$0.003 per call10,000 calls is $30
GMB Scan$0.02 per grid pointa 49-point grid scan is $0.98
Voice AI$0.25 per minutea 4-minute booking call is $1
Call Tracking (forwarded, recorded + transcribed)$0.10 per minutea 5-minute call is $0.50
Call Forwarding (plain)$0.04 per minutea 5-minute call is $0.20
Busy Message + Text-Back$0.02 per call (+ standard SMS)50 missed calls is $1, plus the texts
Storage (overage)$0.15 per GB over your plan5 GB over your plan is $0.75
Postcard (4x6, printed + mailed)$1.25 per postcard—
Letter (printed + mailed)$1.50 per letter—
Phone Number$5.00 per number/monthone number for a year is $60
Expand Business Study$10 / $20 / $30 per study (10 / 30 / 50 cities)—

Taking payment from your own clients: 0.5% platform fee through Stripe Connect, plus Stripe's processing. Card is 2.9% + 30c, ACH bank transfer is 0.8% capped at $5.

What it would cost you

Answer four questions and see the plan that fits and the usage it would actually run up, with the arithmetic shown so you can check it.

Your business

Move the sliders. Nothing is sent anywhere and no email is asked for.

3
150
60
40

Assumes each job sends 2 texts out, gets 1 reply back and 2 emails, and that a call the receptionist handles runs 3.5 minutes. Text more than that and you pay more; text less and you pay less. Nothing here is an allowance you lose.

Your estimate

Recommended plan

Starter$99/mo

Usage this month

  • 120 texts out× $0.03 = $3.60
  • 60 replies in× $0.03 = $1.80
  • 120 emails× $0.01 = $1.20
  • 140 receptionist minutes× $0.25 = $35
  • 1 phone number× $5 = $5
Plan$99
Usage$46.60
Total a month$145.60

About $2.43 per job

Start with Starter

14 days free, no card needed

How Smarfle compares

What a one-truck operation actually gets for the money, against the enterprise tools that quote you on a call.

SmarfleTypical big-name CRM
Price$19 to $349/month$890+/month for comparable features
AI receptionistBuilt inAdd-on, extra cost
Jobs, dispatch, field workYesBuilt for B2B sales teams, not field work
Time to go liveAbout 5 minutesWeeks of setup

Shopping alternatives? See the full comparisons.

Pricing questions, answered

What do the plans include?
Plans unlock team seats and limits. Every plan gets the same pay-as-you-go features, including the AI receptionist, Google rank tracking, AI drafting, Search Console reports, the branded client portal and the API, billed per use rather than locked behind an upgrade. Solo at $19/month is a single seat with 500 clients. Starter at $99 adds 5 team seats, 2,000 clients, 2 locations and the website builder with your own domain. Professional at $199 adds 10 seats, 5,000 clients, 5 branches and the manager role. Business at $349 raises every limit again.
Do the plan prices include SMS, calls and AI usage?
No, and that is deliberate. Usage is pay-as-you-go from a prepaid wallet at the same rates on every plan, so a quiet month costs you less instead of paying for an allowance you did not touch. SMS is $0.03 per message, email $0.01, AI credits $0.05, the AI receptionist $0.25 per minute, call tracking $0.10 per minute, plain call forwarding $0.04 per minute, and a phone number is $5 per month.
Is there a free trial?
Yes. Every plan starts with a 14-day free trial and no credit card is required to begin. The trial converts to a paid plan only when you choose one.
How much cheaper is annual?
Annual is billed once a year at 10 months for 12, so you get 2 months free, a saving of 16.7%. On Professional that is $1,990 a year instead of $2,388. You can switch between monthly and annual at any time from your Subscription page, and the difference is prorated.
Is there a money-back guarantee?
Yes. Within 30 days of the first paid charge on a new subscription you can ask for a full refund of that charge and we will refund it in full. It applies once per customer, to the first paid charge, on either billing period. This is written into the subscription agreement, not just this page.
What is the difference between Solo and Starter?
Solo is one user and up to 500 clients, with booking, jobs, invoicing and payments. Starter is up to 5 users and 2000 clients, and it adds the AI receptionist that answers your phone and books jobs, Google Business rank tracking, Search Console reports, and API access with webhooks.
Can I change plans or cancel at any time?
Yes. Upgrade, downgrade, switch billing period or cancel from your Subscription page whenever you like. There is no minimum term and no cancellation penalty. Plan changes are prorated automatically. A cancellation takes effect at the end of the period you have already paid for, monthly or annual, and you keep access until then.
What happens when my trial ends?
You choose a plan to carry on. Your data is never deleted when a trial lapses, so if you come back a month later everything is where you left it.
How does usage billing work?
You fund a prepaid wallet through Stripe and usage deducts from the balance as it happens. Turn on auto-refill so messages and calls never stop mid-job. Because it is prepaid there is no surprise invoice at the end of the month, and every deduction is itemised in the wallet history.
Can my clients pay me through Smarfle?
Yes. With Stripe Connect your clients pay invoices online by card at 2.9% plus 30c, or by ACH bank transfer at 0.8% capped at $5, which is the cheaper route on large invoices. Smarfle adds a 0.5% platform fee. Money lands in your own Stripe account, not ours.
How does Smarfle send me leads?
Smarfle runs local Best-of directory pages built from live Google data. Customers request quotes there, and businesses that opt in receive those leads for a flat price per lead, shown before you pay. Repeat customers and duplicates are always free. Lead generation is a separate opt-in, not part of the plan price.

Still deciding? Ask us directly and we will tell you which plan fits.

Start growing your business today

14 days free on every plan, no card to start, and 30 days to change your mind after the first charge.