Spa and massage CRM software
Spa and massage CRM software for the hours that never come back, taking bookings around the clock and drawing packages down as they are used.
48
9
$8,400
82%
Rachel Green
Deep Tissue Massage (60 min)
Amy Foster
Hot Stone Package (Session 3/5)
Nicole Barnes
Swedish Massage (90 min)
Olivia Martinez
Couples Massage
Software a spa runs on
Smarfle fills the hours that never come back, taking bookings online around the clock and drawing down package sessions as they are used. First-time guests get a follow-up that brings them in again, whether you run one room or twelve.
Massage & spa scheduling software
Availability is your product and it belongs to six different people at once. Smarfle keeps every therapist's hours in one place including the changeover between treatments, so a client books at midnight into time that genuinely exists.
Learn moreMassage & spa billing software
Your monthly membership has a visit allowance, and the allowance and the charge live in two different places. Smarfle keeps both on the client, so a member can see where they stand without asking anyone at the desk.
Learn moreMassage & spa invoicing software
Your therapist's tip should not be tangled up in what the business earned. Smarfle keeps it on its own line on the invoice and on the client record, so the payout at the end of the week is a number you read rather than one you reconstruct.
Learn moreThe growth side, built in
Spa booking call tracking
The phone rings while your hands are mid-massage, literally. Tracking logs the call, and a text-back books the appointment you could not take.
Reviews and Google Business Profile
Relaxed clients write generous reviews when asked the same evening. The rating fills the book with new faces.
Website and lead follow-ups
Online booking absorbs the calls entirely, and rebooking follow-ups keep monthly regulars from drifting.
CRM plans that grow with your spa
All plans include a 14-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 500 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Voice AI receptionist (usage-based)
- AI drafts + work order summaries
- GMB rank tracking + Search Console
- GBP Posts + Dashboard
- API access + webhooks
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 2,000 clients
- 3 GB storage
- 2 branch locations
- Everything in Solo
- Website builder + AI content
- Your own domain on that website
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 5,000 clients
- 5 branch locations
- 10 GB storage
- Everything in Starter
- Manager role (up to 2)
- 50 saved email templates
Business
Multi-location operations
- Up to 30 users
- Up to 10,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Manager role (up to 5)
- Priority support
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
What an inefficient spa looks like
A spa sells time, and Tuesday at two is gone by Tuesday at three whether anyone booked it or not.
Too many empty slots in prime hours
Your best therapists have gaps in their schedules because clients book last minute, cancel without notice, or forget their appointments entirely. Each unfilled hour is revenue you cannot recover, and you discover the gaps too late to fill them.
Package tracking is a manual headache
Clients buy multi-session packages but tracking remaining sessions happens on paper or in a spreadsheet. Sessions get miscounted, clients dispute balances, and your front desk wastes time reconciling instead of booking.
First-time visitors rarely return
A new client comes in for one massage and you never hear from them again. Without automated follow-up or rebooking prompts, single visits stay single visits and your client acquisition cost never pays off.
Every massage & spa call, handled your way
A phone ringing mid-treatment becomes a lead in your Inbox through text-back, or a booking outright if you let the AI take it.
Plain forwarding
$0.04/min
Just rings your phone. Every call logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.
Busy message + text-back
~$0.05/call
Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.
AI receptionist
$0.25/min
The AI answers, qualifies the caller, and books the job. Great after hours if you want it.
Spam screening is included in every mode
Turn it on and unknown callers hear one sentence and press a key before the call connects. Dialer software does not press keys, so it never reaches you. How screening works
- Your customers skip it. Known clients and callers on mobile numbers are never screened.
- You are not billed for it. Screened, silent, and blocked calls cost nothing.
- One blocklist. Block a number once and it stops calling and texting.
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.
How a spa booking flows through Smarfle
A guest books, is treated, pays, and is invited back, with the notes and the invoice landing on their record along the way.
- 1
Guest books a treatment
Guests book online at any hour, or the call is covered by whichever mode you set. First-timers get an intake form with the confirmation.
- 2
Reminder + prep
Workflow automation sends 24h-before reminder via SMS. Custom fields track preferences (pressure, allergies, prior issues).
- 3
Treatment delivered
Practitioner sees the day's bookings on phone or desktop. Client preferences and history available.
- 4
Notes + rebooking encouraged
Session notes attached, the custom field for sessions left updated, rebooking scheduled before the client leaves the front desk.
- 5
Payment, tip, and rebooking
Auto-invoice via Stripe payment link with optional tip, review request after the appointment, maintenance reminders for the next package visit.
Same flow for every massage & spa business, only the terminology and details change.
Smarfle fits some spas better than others
It depends on whether you control the booking, and if clients book with you directly then this fits at any size.
We built this for you if...
Tap the ones that resonate
This probably isn't for you if...
And that's okay
Everything Smarfle does for a spa
A spa is filled by three things, which are a full book, payment without friction, and guests who come back.
Therapist-aware booking
Schedule by therapist, treatment type, and room. See availability across your team and prevent double-booking with built-in conflict detection.
SMS booking reminders
Clients receive text reminders with their therapist name and treatment details. No-show rates drop and your front desk stops making reminder calls.
Self-service client portal
Clients browse available slots, pick their preferred therapist, and book online. Your calendar fills without phone calls during peak hours.
Gap filling
When a cancellation opens a prime slot, your front desk is notified instantly. Text a tag-filtered list of regulars and fill the gap before the hour is lost.
Spa CRM records your front desk needs
Nothing in a standard contact record describes a guest who has been coming to the same therapist for four years. The preference, the signed intake paperwork, the oil and retail stock a treatment draws down and the location any of it belongs to are what your front desk actually reaches for.
A guest treated like a regular came back because the record remembered, and the record only remembers what you gave it.
Preferred pressure kept on the guest record
Preferred pressure, the therapist a guest asks for and how they found you are worth reading before arrival rather than asking over again. You add each as its own labeled entry, decide if it holds words, a count, a date or a choice from a list, and it keeps what you put in.
Waivers stored under the guest record
Signed waivers, intake sheets and any medical note a guest hands over upload to their record in folders of your choosing. Each is internal unless you open it up, and an opened file is reached through one signed address, with 25 MB of room per upload.
Oil and retail counted down as used
Massage oil, hot towels and the skincare lines you sell at the desk are logged with a purchase price, a shelf price, a running quantity and the number that means order more. Attach one to an appointment and the quantity falls by that much, so the spa hears about a shortage before a guest does.
Each spa site answers for itself
Two spa locations each carry their own therapists and their own appointment book instead of pooling into a single view. Pick a site and the screen reports that site alone, so you can tell which rooms actually filled.
Get more bookings for your spa
Spa lead generation
First visits that turn into packages are worth many times what they cost to get. Smarfle puts your spa in front of the people searching nearby and sends the service they want, so the booking is half made when you reply.
Flat pricing per accepted lead
Massage & Spa leads run about $20 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.
When leads start
We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.
Requests arrive pre-qualified
Every quote request already answers what are you booking and who is it for, so your callback quotes instead of interviews.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.
What spa owners want settled before signing
Related industries
Other trades using Smarfle to run their book of business.
Med spa CRM
Wellness and aesthetic services with packages, memberships, and online booking.
ExploreSalon & barbershop CRM
Appointment-driven service with recurring clients, reminders, and online booking.
ExploreChiropractic CRM
Wellness appointments with recurring packages and reminders. Common cross-referrals.
ExploreSwitching to Smarfle from other spa software?
Guest records, the phone numbers attached to them and the treatment and retail menu you price from all move over, and nobody at your spa retypes a line because we do that keying from your export. Therapists and desk staff are invited to accounts one after another by our US team, so the diary is ready before you take a booking on it.
Why businesses stay
Who you are buying from
We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.
Ready to run your massage & spa business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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