The AI-native CRM built for service businesses
Smarfle is a new kind of CRM. AI is not an add-on. It is built into every layer: answering your phone, drafting your messages, booking your clients, and keeping your business running while you focus on the work.
Why businesses switch to Smarfle
Most CRMs are built for SaaS companies and adapted for field service as an afterthought. Smarfle was designed from day one for the businesses that build, fix, clean, and maintain.
AI Receptionist That Actually Works
Answers calls in real time using your actual business context, services, and calendar. Books appointments, sends confirmation texts, and transfers to live support when needed. Runs 24/7 or just after hours.
5-Minute Onboarding
Pick your business type from 56 industry presets. Your CRM configures itself with the right labels, services, and features. No consultant, no training manual, no setup calls.
AI Through Every Layer
AI drafts your emails and texts, summarizes work orders, answers your phone, and detects spam calls. Not a bolt-on feature. Built into the platform from the start.
Get Paid in One Tap
Every invoice includes a direct Stripe payment link in SMS, email, and PDF. Clients tap and pay. No portal login, no searching for the invoice. Average time to payment: under 3 hours.
56 Business Types
Field service, professional service, and appointment-based businesses each get a tailored experience. Dynamic labels, relevant features, and industry-specific defaults out of the box.
Enterprise Security, Small Biz Price
Row-level security on every table. Encrypted connections. Five role types with granular permissions. Your data is isolated from every other business on the platform.
What makes Smarfle different
AI-native, not AI-added
Other CRMs bolt on AI features after the fact. Smarfle was built with AI at the core. Your AI receptionist knows your services, calendar, and clients in real time. AI drafts use your actual business context. This is not a chatbot widget.
Optimized for your exact business type
A plumber and a law firm do not need the same CRM. Smarfle adapts to 56 business types across field service, professional service, and appointment-based industries. Labels, features, and defaults change to match how you actually work.
Onboarding that respects your time
No 3-week implementation. No training sessions. Pick your business type, add your services, and start managing clients in under 5 minutes. Import existing data with one-click CSV upload.
One platform, not ten tools
CRM, scheduling, invoicing, payments, SMS, email, AI receptionist, client portal, estimates, reviews, and reporting. All in one login. No integrations to maintain, no data to sync between systems.
Transparent pricing with prepaid wallet
Feature tiers unlock capabilities. Usage (SMS, email, AI, voice) deducts from a prepaid wallet you control. Set up auto-refill and forget about it. No surprise bills, no bundled packages you do not need.
By the numbers
35+
Features
56
Business types
5 min
Avg onboarding
24/7
AI receptionist
Meet the founder
Ihor Lavrenenko
Founder, Smarfle CRM
Ihor has spent 17+ years getting local businesses found and paid. He founded a web design agency building sites for local businesses in 2009, led an SEO team at a marketing agency for six years, spent six more as a top-rated SEO freelancer for US businesses on Upwork, managed SEO for a portfolio of 2,000+ dental practice websites, and ran SEO strategy for local pest control accounts in Orlando alongside nationwide clients in IT and healthcare through August 2026. Today Smarfle is his full focus, and it is that experience turned into software.
- SEO Manager at Pesty Marketing (Orlando) and Bananas Marketing Agency, 2023 to August 2026
- Managed SEO across 2,000+ dental practice websites at Doctors Internet
- Six years as a top-rated SEO freelancer for US businesses on Upwork
- Founder of WebStudiya, a web design agency building websites for local businesses, 2009 to 2014
- Founder of BTMStaff, an HR and management consulting agency, 2008 to 2014
- Master of Science in Business Administration and Management, graduated with honors
- Certified in Google SEO (UC Davis), Google Analytics IQ, and HubSpot Inbound Marketing
His book
Rank, Ring, Repeat
A practical SEO guide for local business owners. Google Business Profile, money pages, reviews, links, and a 90-day plan with weekly steps. Free on Apple Books and Google Play, $0.99 on Kindle.
Read it on Amazon