Free tool

AI Receptionist ROI Calculator

Calculate the payback period and ROI of switching to an AI receptionist for your service business.

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Compare what you currently spend (or lose) on call handling against the cost of an AI receptionist. This calculator works the math in seconds: how many extra jobs you'd book, what your monthly cost looks like, and how quickly the investment pays for itself. Useful before signing any answering service contract or hiring a part-time receptionist.

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All incoming calls, answered or not.

Industry average is 30-40% for service businesses without 24/7 coverage.

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Of calls that ARE answered, what % book a job?

%

$0 if you're answering yourself / phone goes to voicemail.

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$0.25/min × avg call duration × call volume. Default assumes 200 calls × ~3 min avg.

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Smarfle includes a 24/7 AI Receptionist that answers calls, books jobs into your calendar, sends SMS confirmations, and transfers to live support when needed. $0.25/min pay-as-you-go, no contract.

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How this calculation works

Three numbers drive the result: 1. Recovered jobs: missed calls × booking rate. These are jobs you'd capture once calls get answered 24/7. 2. Recovered revenue: those jobs × your average ticket. 3. Cost savings: if you're paying a receptionist or answering service, subtract the AI cost from that line item too. Net benefit = recovered revenue + cost savings. Payback period is how many days into the month the recovered revenue covers the AI cost. ROI is monthly net benefit ÷ AI cost. Default assumes 200 calls/month, 35% missed (typical for owner-operated service businesses), 50% booking rate on answered calls, $350 average job, and $150/month AI usage (200 calls × ~3 min avg × $0.25/min).

Real scenarios

Find the persona closest to yours, then click to load those numbers into the calculator.

HVAC shop with 4 techs

300 calls/month, 35% missed, was paying an answering service $400/mo.

AI costs ~$225/mo (less than the answering service it replaced) and recovers ~25 jobs/month at $450 each. Net annual benefit: ~$135K.

Solo plumber, 24/7 emergency

250 calls/month, 40% missed (mostly nights/weekends), no current coverage.

After-hours emergency tickets average $700+. AI handles them, books the morning slot, and texts the on-call tech. Payback in under 2 days.

Owner replacing front-desk hire

Part-time receptionist costs $3,500/mo and doesn't cover nights or weekends.

AI is $300/mo, runs 24/7, and never calls in sick. Direct savings of ~$38K/year before recovered jobs.

Frequently asked questions

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