Dermatology CRM software
Dermatology CRM software for the consult call that must not reach voicemail. Calls the front desk cannot take are answered. Skin check recalls run on schedule and cosmetic follow-ups book before the patient leaves.
23
148
$18,200
11
Sofia M.
Laser Consult
Daniel K.
Annual Skin Check
Priya R.
Botox Follow-Up
Elena V.
Consult Follow-Up
Software a dermatology practice runs on
Smarfle answers the consult calls your front desk cannot reach, because a call that hits voicemail becomes somebody else's patient. Annual skin check recalls run on their own schedule, and cosmetic follow-ups book before the patient is out the door. One provider or a full practice.
Dermatology scheduling software
A spot check and a full body examination share your calendar and nothing else, and booking them alike is how you end up forty minutes late by ten. Smarfle gives each visit type its own length and brings annual recalls forward on their own.
Learn moreDermatology billing software
Your cosmetic memberships lapse on an expired card rather than on a decision. Smarfle retries the charge and prompts the patient to update it, so the member you already have stays a member.
Learn moreDermatology invoicing software
Your front desk is taking payment, booking a follow-up and answering a question about a quote with three people waiting. Smarfle builds the invoice from the visit record so checkout is a payment, and sends planned work as its own quote the patient can act on later.
Learn moreThe growth side, built in
Consult call tracking
Cosmetic consult calls land at lunch, exactly when the desk is busiest. Missed ones get logged and texted back before she books with whoever answered.
Reviews and Google Business Profile
Cosmetic patients pick practices by rating and photos before they ever check insurance. Post-visit requests keep your profile compounding.
Website and lead follow-ups
Consult requests from your site arrive with intake questions answered, and the follow-up sequence closes the package quotes that leave undecided.
CRM plans that grow with your dermatology practice
All plans include a 14-day free trial. No credit card required.
Solo
Sole operators getting started
- 1 user
- Up to 500 clients
- 1 GB storage
- Public booking link + calendar
- Client management
- Work orders with photos
- Invoices + Stripe payments
- Voice AI receptionist (usage-based)
- AI drafts + work order summaries
- GMB rank tracking + Search Console
- GBP Posts + Dashboard
- API access + webhooks
- Mobile PWA + CSV import/export
Starter
Small teams adding tools and growth
- Up to 5 users (1 owner + 4 techs)
- Up to 2,000 clients
- 3 GB storage
- 2 branch locations
- Everything in Solo
- Website builder + AI content
- Your own domain on that website
- Branded client portal
Professional
Growing service businesses
- Up to 10 users
- Up to 5,000 clients
- 5 branch locations
- 10 GB storage
- Everything in Starter
- Manager role (up to 2)
- 50 saved email templates
Business
Multi-location operations
- Up to 30 users
- Up to 10,000 clients
- 10 branch locations
- 20 GB storage
- Everything in Professional
- Manager role (up to 5)
- Priority support
SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →
What an inefficient dermatology practice looks like
Dermatology has more demand than most practices can answer. The limit is rarely clinical, it is how many calls reach a person and how many patients get invited back.
Consult calls die at the front desk
The desk is checking out patients, the phone rings twice and stops, and the caller books her Botox consult with the practice that answered. Nobody ever knows the call happened, so nobody calls back.
Recalls depend on someone finding time to dial
The annual skin-check list sits in the EMR. Actually calling it is a job nobody has time for, so recall revenue quietly leaks year after year while the schedule shows open slots.
Cosmetic follow-ups fall through
She came in for a consult, took the laser-package quote, and said she would think about it. Without a follow-up sequence, thinking about it means booking with whoever texts her first, and it is usually not you.
Every dermatology call, handled your way
Whichever mode is running, the call is logged to the patient record with what was asked already written down. You set which mode covers which hours.
Plain forwarding
$0.04/min
Just rings your phone. Every call logged as answered or missed.
Forward with call tracking
$0.10/min
Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.
Busy message + text-back
~$0.05/call
Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.
AI receptionist
$0.25/min
The AI answers, qualifies the caller, and books the job. Great after hours if you want it.
Spam screening is included in every mode
Turn it on and unknown callers hear one sentence and press a key before the call connects. Dialer software does not press keys, so it never reaches you. How screening works
- Your customers skip it. Known clients and callers on mobile numbers are never screened.
- You are not billed for it. Screened, silent, and blocked calls cost nothing.
- One blocklist. Block a number once and it stops calling and texting.
Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.

Where Smarfle fits a dermatology practice
Consult volume and recalls decide it. A practice with no cosmetic side will use a smaller part of this.
We built this for you if...
Tap the ones that resonate
This probably isn't for you if...
And that's okay
Everything Smarfle does for a dermatology practice
The month is decided by a full schedule, calls that actually get answered, and patients who come back.
Public booking link
Consult requests come in from your site, Instagram bio, and Google profile with intake questions answered up front, so the callback is a confirmation, not an interview.
Recall reminders
Annual skin checks and post-treatment follow-ups go out by text on your cadence. May's screening spike goes to whoever reminded patients in April.
Cancellation recovery
A cancellation frees the slot the moment it is logged, and a text goes to a tag-filtered list of patients who wanted that provider, instead of a hole in the laser room's day.
Dermatology CRM software counts what you use
You cannot say today what a vial cost against what the treatment sold for, because the stock sits on a shelf and the price sits in your head. Entered as inventory items with a SKU, a cost, a sell price, a count on hand and a reorder level, the product becomes a number you can read. Adding it to a treatment deducts the count, removing it puts the count back, and the list filters to what is low or out. The same goes for the paperwork on a patient and the record of who spoke to them, which are knowable the moment they stop being informal.
Most of what a practice cannot measure is only informal, and it stops being informal the moment it has a field.
Every vial priced and counted
Injectables, consumables and retail skincare are held with an identifier, an acquisition cost, a patient price, a remaining amount and a reorder threshold. Charting product to a treatment checks supply and subtracts it, reversing a charge puts it back, and the depleted items can be viewed by themselves.
Screening reminders sent in one batch
Before anything leaves, a preview lists precisely which patients qualify under the status, marker and branch filters you set. The whole group then goes out in a single action, with every message tracked through to delivery.
A patient history nobody types up
Notes you attach to the patient and to the appointment sit where status changes write themselves in automatically. Anyone at the front desk sees the name behind each line and the moment it was made, so a returning patient does not require a round of phone calls.
Aftercare sheets sent one file at a time
Consent forms, pre-treatment instructions and aftercare sheets live in folders on the patient record where only staff reach them. Sharing happens one document at a time, so the sheet a person needs goes out while everything else in the folder stays put.
Get more patients for your dermatology practice
Dermatology lead generation
Cosmetic work is elective, high value, and won by whoever answers the consult call. Smarfle finds the patients searching in your area and sends what they are asking about, so the front desk books instead of taking a message.
Flat pricing per accepted lead
Dermatology leads run about $55 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.
When leads start
We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.
Requests arrive pre-qualified
Every quote request already answers what type of visit and how will you pay, so your callback quotes instead of interviews.
Fair by design
Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.
What dermatology practices ask us directly
Related industries
Other trades using Smarfle to run their book of business.
Med spa & aesthetics CRM
Injectables, laser series, and membership billing overlap heavily. Many dermatology practices run a med spa line under the same roof.
ExploreMedical / dental CRM
Recall reminders, recall-driven scheduling, and front-desk phone recovery follow the same playbook.
ExploreSalon & barbershop CRM
Appointment-led retention, rebooking cadence, no-show protection, and by-provider scheduling work the same way.
ExploreSwitching to Smarfle from another dermatology CRM?
A change of software should not cost your front desk a week, so that part sits with us. Patients and their contact details, your treatment pricing and the appointment history arrive from an export we turn into an import file, every provider and receptionist is invited to an account separately, and your clinical system carries on untouched. The people handling it sit in the US.
Why businesses stay
Who you are buying from
We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.
Ready to run your dermatology business from one place?
Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.
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