Consults booked, recalls on time

Dermatology CRM software

Dermatology CRM software for the consult call that must not reach voicemail. Calls the front desk cannot take are answered. Skin check recalls run on schedule and cosmetic follow-ups book before the patient leaves.

From $19/month|14-day free trial|Same-day US support
Smarfle · Dermatology dashboard
Consults this week

23

Recalls sent

148

Package revenue

$18,200

Calls recovered

11

Recent Jobs

Sofia M.

Laser Consult

Booked online

Daniel K.

Annual Skin Check

Recall confirmed

Priya R.

Botox Follow-Up

Series 3 of 6

Elena V.

Consult Follow-Up

Text sent

Software a dermatology practice runs on

Smarfle answers the consult calls your front desk cannot reach, because a call that hits voicemail becomes somebody else's patient. Annual skin check recalls run on their own schedule, and cosmetic follow-ups book before the patient is out the door. One provider or a full practice.

The growth side, built in

Consult call tracking

Cosmetic consult calls land at lunch, exactly when the desk is busiest. Missed ones get logged and texted back before she books with whoever answered.

Reviews and Google Business Profile

Cosmetic patients pick practices by rating and photos before they ever check insurance. Post-visit requests keep your profile compounding.

Website and lead follow-ups

Consult requests from your site arrive with intake questions answered, and the follow-up sequence closes the package quotes that leave undecided.

CRM plans that grow with your dermatology practice

All plans include a 14-day free trial. No credit card required.

Solo

Sole operators getting started

$19/mo
  • 1 user
  • Up to 500 clients
  • 1 GB storage
  • Public booking link + calendar
  • Client management
  • Work orders with photos
  • Invoices + Stripe payments
  • Voice AI receptionist (usage-based)
  • AI drafts + work order summaries
  • GMB rank tracking + Search Console
  • GBP Posts + Dashboard
  • API access + webhooks
  • Mobile PWA + CSV import/export
Start Free Trial

Starter

Small teams adding tools and growth

$99/mo
  • Up to 5 users (1 owner + 4 techs)
  • Up to 2,000 clients
  • 3 GB storage
  • 2 branch locations
  • Everything in Solo
  • Website builder + AI content
  • Your own domain on that website
  • Branded client portal
Start Free Trial
Most Popular

Professional

Growing service businesses

$199/mo
  • Up to 10 users
  • Up to 5,000 clients
  • 5 branch locations
  • 10 GB storage
  • Everything in Starter
  • Manager role (up to 2)
  • 50 saved email templates
Start Free Trial

Business

Multi-location operations

$349/mo
  • Up to 30 users
  • Up to 10,000 clients
  • 10 branch locations
  • 20 GB storage
  • Everything in Professional
  • Manager role (up to 5)
  • Priority support
Start Free Trial

SMS, email, AI, and voice are billed pay-as-you-go. See full pricing breakdown →

What an inefficient dermatology practice looks like

Dermatology has more demand than most practices can answer. The limit is rarely clinical, it is how many calls reach a person and how many patients get invited back.

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Consult calls die at the front desk

The desk is checking out patients, the phone rings twice and stops, and the caller books her Botox consult with the practice that answered. Nobody ever knows the call happened, so nobody calls back.

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Recalls depend on someone finding time to dial

The annual skin-check list sits in the EMR. Actually calling it is a job nobody has time for, so recall revenue quietly leaks year after year while the schedule shows open slots.

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Cosmetic follow-ups fall through

She came in for a consult, took the laser-package quote, and said she would think about it. Without a follow-up sequence, thinking about it means booking with whoever texts her first, and it is usually not you.

Every dermatology call, handled your way

Whichever mode is running, the call is logged to the patient record with what was asked already written down. You set which mode covers which hours.

Plain forwarding

$0.04/min

Just rings your phone. Every call logged as answered or missed.

Forward with call tracking

$0.10/min

Rings your phone. Recorded, transcribed, summarized, and logged to the customer record.

Busy message + text-back

~$0.05/call

Plays your message, hangs up, and texts the caller. Replies land in your Inbox as leads.

AI receptionist

$0.25/min

The AI answers, qualifies the caller, and books the job. Great after hours if you want it.

Spam screening is included in every mode

Turn it on and unknown callers hear one sentence and press a key before the call connects. Dialer software does not press keys, so it never reaches you. How screening works

  • Your customers skip it. Known clients and callers on mobile numbers are never screened.
  • You are not billed for it. Screened, silent, and blocked calls cost nothing.
  • One blocklist. Block a number once and it stops calling and texting.

Curious how the AI option sounds? Call (866) 355-9645 and try booking a consultation with it.

Smarfle calendar showing dermatology work
A week of dermatology work, coloured by who is taking it, with each day's total underneath.

Where Smarfle fits a dermatology practice

Consult volume and recalls decide it. A practice with no cosmetic side will use a smaller part of this.

We built this for you if...

Tap the ones that resonate

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This probably isn't for you if...

And that's okay

Everything Smarfle does for a dermatology practice

The month is decided by a full schedule, calls that actually get answered, and patients who come back.

1

Public booking link

Consult requests come in from your site, Instagram bio, and Google profile with intake questions answered up front, so the callback is a confirmation, not an interview.

2

Recall reminders

Annual skin checks and post-treatment follow-ups go out by text on your cadence. May's screening spike goes to whoever reminded patients in April.

3

Cancellation recovery

A cancellation frees the slot the moment it is logged, and a text goes to a tag-filtered list of patients who wanted that provider, instead of a hole in the laser room's day.

Stock counts per product

Dermatology CRM software counts what you use

You cannot say today what a vial cost against what the treatment sold for, because the stock sits on a shelf and the price sits in your head. Entered as inventory items with a SKU, a cost, a sell price, a count on hand and a reorder level, the product becomes a number you can read. Adding it to a treatment deducts the count, removing it puts the count back, and the list filters to what is low or out. The same goes for the paperwork on a patient and the record of who spoke to them, which are knowable the moment they stop being informal.

Most of what a practice cannot measure is only informal, and it stops being informal the moment it has a field.

Every vial priced and counted

Injectables, consumables and retail skincare are held with an identifier, an acquisition cost, a patient price, a remaining amount and a reorder threshold. Charting product to a treatment checks supply and subtracts it, reversing a charge puts it back, and the depleted items can be viewed by themselves.

Screening reminders sent in one batch

Before anything leaves, a preview lists precisely which patients qualify under the status, marker and branch filters you set. The whole group then goes out in a single action, with every message tracked through to delivery.

A patient history nobody types up

Notes you attach to the patient and to the appointment sit where status changes write themselves in automatically. Anyone at the front desk sees the name behind each line and the moment it was made, so a returning patient does not require a round of phone calls.

Aftercare sheets sent one file at a time

Consent forms, pre-treatment instructions and aftercare sheets live in folders on the patient record where only staff reach them. Sharing happens one document at a time, so the sheet a person needs goes out while everything else in the folder stays put.

Get more patients for your dermatology practice

Dermatology lead generation

Cosmetic work is elective, high value, and won by whoever answers the consult call. Smarfle finds the patients searching in your area and sends what they are asking about, so the front desk books instead of taking a message.

Flat pricing per accepted lead

Dermatology leads run about $55 each. You see the job and the ZIP first, then accept or pass free. No monthly lead budget, no bidding wars.

When leads start

We expand the directory around every business that joins, and Google needs time to rank new pages, so plan for up to two months before leads ramp up. You pay per lead, never for waiting. A Google Business Profile with real reviews brings them sooner.

Requests arrive pre-qualified

Every quote request already answers what type of visit and how will you pay, so your callback quotes instead of interviews.

Fair by design

Your existing customers and repeat requests are always free, and a bad lead can be disputed with a refund to your wallet.

What dermatology practices ask us directly

No. Charting, images kept as part of a record, prescribing and coding all live in your EMR, and nothing here overlaps with any of it. What you get is the schedule, the patient file, reminders, payment, reviews and the site people search for. The two run alongside each other and the clinical side never moves.
They do not meet, so no. ModMed owns the clinical record and the claim while Smarfle owns the front office and the growth work most EMR vendors treat as an afterthought. There is no integration between the two, so whatever you want in both places is entered in both places, and that is worth knowing before you commit.
In the EMR. Smarfle switches camera upload off for practices sitting on the appointment profile, and the file area on a patient is plain document storage, private until you share it, with a ceiling on each file size. Building an image record is not what that area is for.
Plan on no. Nothing here is sold as a HIPAA certified product, and the honest advice is to keep protected health information out of the system altogether. A name, contact details, what was booked and what was billed are enough to run the office half, which is the job it is here for.
On the business side, yes. Services carry their own price and length, tags separate the two groups of patients, and reporting splits revenue by service and by Provider so you can see which side is carrying the practice. A membership style charge for the cosmetic line sits on a saved card and writes an invoice each time it runs.
Adding another dermatologist or coordinator who needs to sign in does it, and so does a growing patient file. Neither appointment volume nor procedure mix enters the calculation. Texting, mail and phone minutes carry their own meters and bill on consumption. The tier breakdown sits in the pricing area up top.
You build an audience from your own list by status, tag or location, see the count before anything sends, and text that group. Review requests follow a Visit and referral codes give a patient something to pass on with a discount attached. None of it fires unless you choose to run it.
Calls to a tracked number are logged so you can see what was missed and follow up, and a missed call can trigger a text back that opens the conversation over messaging. Each location can have a number of its own. Either way the caller ends up in your client list as a lead instead of on a sticky note.

Switching to Smarfle from another dermatology CRM?

A change of software should not cost your front desk a week, so that part sits with us. Patients and their contact details, your treatment pricing and the appointment history arrive from an export we turn into an import file, every provider and receptionist is invited to an account separately, and your clinical system carries on untouched. The people handling it sit in the US.

Why businesses stay

Who you are buying from

We answer requests the same day. If your business needs a new feature, or an existing one changed, it gets built fast, often by the next day. Ihor Lavrenenko puts his name on this product: he has helped hundreds of local businesses grow, and Smarfle is how that experience shows up in your operation every morning.

Based in Orlando, Florida|Same-day support answers|Feature requests shipped fast
Meet the team behind Smarfle

Ready to run your dermatology business from one place?

Join service businesses that book more jobs, get paid faster, and grow their reputation with Smarfle.

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