Monthly Revenue Goal Calculator
Reverse-engineer the leads, jobs, and lead-to-job pipeline you need to hit a monthly revenue target.
Free forever, no signup needed, results update instantly
Setting a 'I want to do $50K/month' goal is the easy part. Working out how many leads, how high a close rate, and how much marketing spend you need to actually hit it is the hard part. This calculator reverse-engineers your full funnel from the goal down: target revenue, average ticket, close rate, current lead volume, marketing spend per acquired customer. It tells you what you need to change to make the number happen.
Quick startPick your industry to load real-world numbers
Your inputs
Edit any field, results update automatically.
Phone calls + form fills + walk-ins + referrals.
Total marketing spend / new customers acquired. Service businesses typically $40-200.
Helps surface 'is the goal achievable with current staffing?'
Your results
Jobs needed per month to hit the goal
118
At your current average ticket
Run the funnel that closes the gap
Smarfle's AI Receptionist + Workflow Automation lift close rate (faster response = higher conversion). Bulk SMS Campaigns + Maintenance Reminders fill the lead pipeline from your existing book.
Free for 14 days, no credit card
How this calculation works
Three levers move monthly revenue: leads, close rate, average ticket. The calculator surfaces what each one needs to be to hit your goal. Path 1 - more leads, same close rate: most common. Marketing spend = additional jobs needed x your CAC. If you need 24 more jobs at $85 CAC, plan $2,040/month in marketing. Path 2 - same leads, higher close rate: highest leverage. Closing 50% instead of 35% on the same lead volume hits the goal without spending more. Lead response time + AI receptionist + workflow automation are the levers here. Path 3 - same leads + close, higher average ticket: pricing increase. 10% higher avg ticket = 10% more revenue with no operational change. Often the easiest path. The Service Pricing Calculator helps you set the right rate. The capacity check tells you if your team can physically handle the goal volume. Over capacity = you need to add a tech (or push average ticket up so fewer jobs cover the goal). Most owners pick Path 1 by default ("get more leads"), but Path 2 and Path 3 require zero acquisition spend and produce the same result. Run all three before committing to a marketing budget.
Real scenarios
Find the persona closest to yours, then click to load those numbers into the calculator.
HVAC owner, $28K to $50K/month
78% growth target. Current 90 leads, 35% close.
111 jobs needed. Path 1: 217 leads needed (+127). Path 2: lift close to 81% (unrealistic). Path 3: avg ticket from $450 to $806 (unrealistic). Best play: combine - push close to 50% + lift price 10% + add 60 leads.
Plumber, $18K to $30K/month
62% growth, capacity is borderline.
78 jobs needed (out of 110 capacity). Path 1 marketing spend: $3,600/month. Capacity check passes. Achievable in 60-90 days with funnel + marketing investment.
Cleaning company, $12K to $20K
67% growth, room in capacity.
111 recurring jobs needed (vs 67 today). Recurring services compound, so a few new clients now = 111 visits/mo within 3 months. Workflow automation handles bookings.
Smarfle CRM
Run this in your business, not just in a calculator
These Smarfle features close the loop on what this tool surfaces. Built for local service businesses, used by HVAC, plumbing, electrical, cleaning, lawn care, and 40+ other trades.
AI Receptionist
Lifts close rate by ~30% via instant pickup. Cuts the 'leads who got tired of waiting' loss.
Learn moreWorkflow Automation
Auto-text every form lead within 30 seconds. Same-day follow-up on every quote. Both lift close rate without extra labor.
Learn moreBulk SMS Campaigns
Reactivate dormant past customers. 200 inactive customers x 8% reactivation = 16 booked jobs without a marketing dollar spent.
Learn moreFrequently asked questions
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