Lead Generation for Service Businesses, Built Into Your CRM
Smarfle runs local best-of directories where customers compare companies and request quotes. Your business gets featured placement, a tracked phone line, and leads you review before paying a cent.
Live in 5 minutes · No setup fee · No long-term contract
The Problem
Every lead seller has the same reputation problem. Shared leads sold to five competitors, monthly budgets that burn whether leads come or not, and no way to reject junk. Owners pay more each year for leads that get worse.
Shared leads mean racing four competitors
The big lead marketplaces sell the same homeowner to everyone who pays. By the time you call, three companies already have. You paid full price to join a footrace.
You pay before you see anything
Classic lead sellers charge the moment a form is submitted, junk included. Wrong numbers, outside your area, competitors testing prices. Disputing takes longer than the job would have.
Leads live in one app, your business in another
The lead arrives in a marketplace inbox, your schedule lives in your CRM, and re-typing customer details between the two is how leads leak. Speed wins jobs, and copy-paste is slow.
How It Works
Turn on Directory Leads
One switch in your settings. Your business gets featured placement on Smarfle's local directory pages matching your trade and cities, plus a tracked phone number that forwards to your line.
Review each lead before paying
A quote request arrives showing the job, the answers to your trade's intake questions, and the ZIP. Accept it for a flat price and the contact details unlock. Pass and it costs nothing.
Work it where your business already lives
Accepted leads become clients in your CRM instantly, with the request attached. Call, text, quote, schedule, and invoice from the same record. No copy-paste between apps.
Key Capabilities
Featured directory placement
Local best-of pages rank companies by their live Google standing. Turning on leads features your business on pages matching your cities, even before Google ranks you in the local top 10.
Accept or pass on every quote request
See the job, the intake answers, and the ZIP first. Accept for a flat per-lead price or pass free. Unanswered offers expire to another pro after 15 minutes, so answer fast.
Tracked phone leads
Your directory listing shows a tracking number that forwards to your real line. Answered calls over 20 seconds count as leads; missed and short calls are always free, and every lead call is recorded.
Pre-qualified requests
Every trade's quote form asks the two questions that matter for that work, so a pest control request names the pest and a roofing request names the roof age. Callbacks quote instead of interviewing.
Fairness rules built in
Your existing customers are never billed as leads. The same customer within 30 days is free. Bad leads can be disputed within 30 days with refunds to your wallet.
Exclusive mode
Take best-match quote requests alone at 2.5x the lead price instead of sharing with up to two competitors. Requests sent to you by name are always yours alone at the standard price.
See It in Action
Directory leads land next to everything else Smarfle tracks, so the lead, the client record, the job, and the invoice are one story instead of four apps.
Offered this month
Accepted
Passed free
Deep clean, 3BR, ZIP 32789
Accepted $18, client created
Move-out clean, ZIP 32801
Outside service area
Tracked call, 4m 12s
Recorded, $18 lead
Frequently Asked Questions
Three ways. You review each quote request before paying instead of being charged on submission. Shared requests go to at most 3 businesses, each deciding independently, instead of being blasted to everyone who pays. And accepted leads land inside your CRM with the details attached, so the follow-up starts immediately instead of in another inbox.
A flat price per accepted lead that depends on the trade, roughly $10 to $65 for most services, shown in your settings before you turn anything on. There is no monthly budget, no bidding, and passing on a lead always costs nothing.
Several layers. Every form runs reCAPTCHA and phone validation before a request exists. You see the job and ZIP before accepting. Your existing customers and repeat requests within 30 days are automatically free. And any accepted lead can be disputed within 30 days for a wallet refund.
Smarfle publishes local directory pages that rank companies by their live Google standing, the same comparison shopping customers already do. Those pages collect quote requests and calls, and businesses on Smarfle receive them.
Leads are part of the platform rather than a separate marketplace, and that connection is the point. The lead, the client record, the quote, the job, and the invoice stay in one system, which is why response times stay fast enough to win the work.
You choose the cities you serve in your settings, and your business is featured on matching directory pages immediately. Your business address city counts automatically.
Pricing
Flat price per accepted lead
Directory Leads is included on every plan. You pay only for quote requests you accept and answered calls over 20 seconds, from your wallet, at the flat rate for your trade.
from $10 per accepted lead
View all plans