Service Job Pricing Calculator
Calculate the right price for any service job. Covers labor, materials, overhead, and your target profit margin.
Free forever, no signup needed, results update instantly
Stop quoting from your gut. Plug in labor hours, material costs, and overhead. This calculator builds the full price including profit margin and shows you what you'd take home on each job. Use it before sending estimates so you stop quoting jobs at break-even (or worse).
Quick startPick your industry to load real-world numbers
Your inputs
Edit any field, results update automatically.
What it costs you per labor hour: tech wage + payroll taxes + benefits.
Used for travel + per-tech overhead allocation.
Roundtrip drive cost per tech.
Insurance, office, tools, software allocated to this job. 15-25% is typical.
Healthy services target 20-35% gross margin per job.
If you'd discount the published price for this customer.
Your results
Recommended customer price
$496.00
Includes profit margin (after any discount applied)
Convert this estimate to a job
Smarfle creates branded estimates with one click, sends them via email/SMS with e-sign, and converts accepted estimates into work orders + invoices. Pricing math built in.
Free for 14 days, no credit card
How this calculation works
Pricing has 4 layers: 1. **Direct cost** = labor (hours × hourly cost) + materials + travel (per tech) 2. **Overhead** = direct cost × overhead %. This allocates a slice of your fixed monthly costs (insurance, office, tools) to this specific job. 3. **Total cost** = direct + overhead. This is what you actually spend on this job. 4. **Target price** = total cost ÷ (1 - target margin). The math here is critical: a 25% margin means price = cost / 0.75, NOT cost × 1.25. The discount field shows what happens if you give a price break: the realized margin drops accordingly. Use it before promising "10% off" to a customer. Defaults assume a 6-hour single-tech job: 6 hrs × $35 labor + $75 materials + $25 travel + 20% overhead + 25% target margin = ~$465 customer price.
Real scenarios
Find the persona closest to yours, then click to load those numbers into the calculator.
HVAC service call
3 hr labor, $120 parts, $35 travel, 22% overhead, 30% margin target.
Customer price ~$425. Your gross profit is $128. Below 25% margin = you're working too hard for too little.
Full HVAC install
16 labor hours (2 techs x 8), $2,400 materials.
Customer price ~$5,800. Most owners underprice installs by skipping overhead allocation. The math says 35% margin is achievable.
Recurring lawn service
1.5 hr per visit, 2-person crew, weekly route stop.
Customer price ~$80/visit. Recurring services need tighter margin discipline because volume hides per-job cost overruns.
Smarfle CRM
Run this in your business, not just in a calculator
These Smarfle features close the loop on what this tool surfaces. Built for local service businesses, used by HVAC, plumbing, electrical, cleaning, lawn care, and 40+ other trades.
Payment Links + Invoicing
Build branded estimates with this exact pricing math, send via email/SMS, and convert to invoices with payment links in one click.
Learn moreStripe Payments
Customers pay the quoted price online via card or ACH. Funds land in your bank, no more chasing checks.
Learn moreInventory Management
Auto-pull parts cost and markup from your inventory catalog into every estimate.
Learn moreFrequently asked questions
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Calculate the late fee on any overdue invoice. Plus see how much overdue invoices are costing you per year.
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