Free tool
Service Job Pricing Calculator
Calculate the right price for any service job. Covers labor, materials, overhead, and your target profit margin.
Stop quoting from your gut. Plug in labor hours, material costs, and overhead. This calculator builds the full price including profit margin and shows you what you'd take home on each job. Use it before sending estimates so you stop quoting jobs at break-even (or worse).
Free forever, no signup needed, results update instantly
- No signup, no email
- Updates instantly
- Built for service businesses
- Shareable link to your scenario
Quick startPick your industry to load real-world numbers
Your inputs
Edit any field, results update automatically.
What it costs you per labor hour: tech wage + payroll taxes + benefits.
Used for travel + per-tech overhead allocation.
Roundtrip drive cost per tech.
Insurance, office, tools, software allocated to this job. 15-25% is typical.
Healthy services target 20-35% gross margin per job. Switch the mode below if you price by markup instead.
Margin is profit as a share of the price. Markup is profit added on top of cost. They are not the same number.
If you'd discount the published price for this customer.
Service Job Pricing Calculator
Calculated November 7, 2026
- Labor hours (total across all techs)
- 6
- Hourly labor cost (your cost, not customer rate)
- $35
- Number of technicians on the job
- 1
- Materials / parts cost
- $75
- Travel cost (fuel + drive-time wages)
- $25
- Overhead allocation (% of direct cost)
- 20%
- Target profit margin
- 25%
- That number is a
- Margin (share of the price)
- Discount applied (optional)
- 0%
Your results
Recommended customer price
$496.00
Includes profit margin (after any discount applied)
- Labor$21042%
- Materials$7515%
- Travel$255%
- Overhead$6213%
- Profit$12425%
Where this number comes from
Across the trades, service-call and diagnostic fees commonly run $75 to $150 before labor, and pay rates differ widely by trade and region. Price from your real costs and the local market, not a competitor's sticker.
Smarfle pricing guides + Home Service Trades Compared
Convert this estimate to a job
Smarfle creates branded estimates with one click, sends them via email/SMS with e-sign, and converts accepted estimates into work orders + invoices. Pricing math built in.
Free for 14 days, no credit card
How this calculation works
Pricing has 4 layers: 1. Direct cost = labor (hours × hourly cost) + materials + travel (per tech) 2. Overhead = direct cost × overhead %. This allocates a slice of your fixed monthly costs (insurance, office, tools) to this specific job. 3. Total cost = direct + overhead. This is what you actually spend on this job. 4. Target price = total cost ÷ (1 - target margin). The math here is critical: a 25% margin means price = cost / 0.75, NOT cost × 1.25. The discount field shows what happens if you give a price break: the realized margin drops accordingly. Use it before promising "10% off" to a customer. Defaults assume a 6-hour single-tech job: 6 hrs × $35 labor + $75 materials + $25 travel = $310 direct, + 20% overhead = $372 total cost, ÷ 0.75 for a 25% margin = ~$496 customer price. Switch the mode to markup and the same 25% gives $465 at a realized margin of 20%, which is the whole reason the two are worth telling apart.
Real scenarios
Find the persona closest to yours, then click to load those numbers into the calculator.
HVAC service call
3 hr labor, $120 parts, $35 travel, 22% overhead, 30% margin target.
Customer price ~$425. Your gross profit is $128. Below 25% margin = you're working too hard for too little.
Full HVAC install
16 labor hours (2 techs x 8), $2,400 materials.
Customer price ~$5,800. Most owners underprice installs by skipping overhead allocation. The math says 35% margin is achievable.
Recurring lawn service
1.5 hr per visit, 2-person crew, weekly route stop.
Customer price ~$80/visit. Recurring services need tighter margin discipline because volume hides per-job cost overruns.
Smarfle
Run this in your business, not just in a calculator
These Smarfle features close the loop on what this tool surfaces. Built for local service businesses, used by HVAC, plumbing, electrical, cleaning, lawn care, and 40+ other trades.
Payment Links + Invoicing
Build branded estimates with this exact pricing math, send via email/SMS, and convert to invoices with payment links in one click.
Learn moreStripe Payments
Customers pay the quoted price online via card or ACH. Funds land in your bank, no more chasing checks.
Learn moreInventory Management
Auto-pull parts cost and markup from your inventory catalog into every estimate.
Learn moreFrequently asked questions
What's a healthy profit margin for service jobs?
Why is overhead included? My software / insurance is monthly.
Do I include my own salary in 'hourly labor cost' if I'm the only tech?
What if I want to charge different prices for different customers?
How does this differ from my hourly rate?
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Go deeper: industry research & statistics, service pricing guides, and CRM by industry.
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