Google Review Request Template Generator
Industry-tuned SMS + email templates to ask customers for a Google review. Copy in seconds.
Free forever, no signup needed, results update instantly
Most owners send a generic 'please review us' message that gets ignored. The real lift comes from industry-tuned tone, the right send timing, and the correct direct review link (most owners send the wrong link). This generator combines all three. Pick your industry + situation + tone, customize the variables on the right, copy ready-to-send SMS and email below.
Quick startPick your industry to load real-world numbers
Your inputs
Edit any field, results update automatically.
Get this from your Google Business Profile manager → 'Get more reviews'. Format: https://g.page/r/{place-id}/review
Only used by the 'repeat-customer' cleaning template.
Your results
SMS message (copy + paste)
Optimized for SMS character count + click-through.
Hi Mike, this is Sarah from ABC HVAC. Hope your AC tune-up is running great! If we did good work today, would you mind leaving us a quick Google review? Means the world to a small business: https://g.page/r/{your-place-id}/reviewEmail subject
Quick favor, Mike?
Email body (copy + paste)
Hi Mike,
Thanks for trusting ABC HVAC with your AC tune-up today. We hope everything is running smoothly!
We're a small local business, and Google reviews are how new customers find us. If you have 30 seconds, would you leave us a review? It would mean a lot:
https://g.page/r/{your-place-id}/review
Thanks again,
Sarah
ABC HVAC
(555) 123-4567Send these on autopilot
Smarfle's Email Templates + Workflow Automation auto-fire the right template the moment a job is marked complete. SMS goes through Twilio at $0.03/msg. No manual copy-paste.
Free for 14 days, no credit card
How this calculation works
Three things make a review request actually work: 1. Industry-tuned tone. HVAC customers expect different copy than cleaning customers. The templates here are tuned per industry (HVAC, plumbing, cleaning all hand-tuned; electrical/lawn/handyman use a vetted generic). 2. Send timing. The single biggest variable. Send within 1-4 hours of job complete. Response rate drops 70% after 24 hours. The "When to send" output below tells you the optimal window for the situation you picked. 3. The right link. Most owners send their website. The right link is your Google review form direct: `https://g.page/r/{place-id}/review`. Get it from your Google Business Profile manager > "Get more reviews" > copy the share link. Pick the industry + situation + tone, customize the variables (name, service, link), copy SMS and email. Or wire this through Smarfle's Workflow Automation so it fires automatically on every WO complete.
Real scenarios
Find the persona closest to yours, then click to load those numbers into the calculator.
HVAC owner, manual review asks
Currently sends 'please review us' generically. Gets 1-2 reviews/month.
Industry-tuned template + correct link format + SMS-first delivery = 3-5x lift to 4-8 reviews/month with no extra work.
Cleaning company, repeat clients
Big book of regulars but rarely asks them for a review.
Loyal customers convert highest (40-60%). Use the repeat-customer template with the {frequency} merge so it feels personal.
Plumber, no time for follow-up
Solo operator, no time to retype templates.
Pick a template once, copy SMS to clipboard, paste into your phone. Or wire it through Smarfle's automation and never think about it again.
Smarfle CRM
Run this in your business, not just in a calculator
These Smarfle features close the loop on what this tool surfaces. Built for local service businesses, used by HVAC, plumbing, electrical, cleaning, lawn care, and 40+ other trades.
Review Requests
Auto-send these templates the moment a job is marked complete. Direct Google review link, not your website.
Learn moreEmail Templates
10 preset email templates with merge fields for your business. Including the email versions of these review request templates.
Learn moreWorkflow Automation
Trigger SMS template on WO complete, follow-up email if no response in 3 days, escalate to manager if still nothing in 7 days.
Learn moreFrequently asked questions
More free tools
Google Review Score Calculator
How many 5-star reviews do you need to lift your Google rating? Get the exact number in seconds.
Lead Response Time Calculator
See how much revenue you lose every month by responding to leads slowly. The numbers are brutal.
Missed Call Revenue Calculator
Estimate how much revenue your business loses every month from missed phone calls.
Ready to put this into practice?
Smarfle CRM helps local service businesses book more jobs, get paid faster, and grow on autopilot. Florida-based, same-day support, 14-day free trial.
Start your free trial