Review request software
Automatically send review requests after every completed job. A smart rating gate routes satisfied clients to your Google Business Profile and directs unhappy clients to your support team before they post a negative review.
A short tour of the screens this page describes. It is filmed with our demo pest control company, and every trade runs on the same screens.
- Live in 5 minutes
- No setup fee
- No long-term contract
“We run every customer conversation through Smarfle. Texts, emails and reminders are in one place, our customers love paying with Apple Pay, and when we are busy or closed the text bot answers new leads for us.”
Why your Google reviews don't grow
Reviews are the first thing a stranger reads about you, yet most service businesses never ask for them. The ones that do ask manually only capture a fraction of potential reviews.
You Never Ask for Reviews
Your technicians finish a job and move on. Without a system to request reviews automatically, satisfied clients never think to leave one. Meanwhile, unhappy clients find Google on their own.
Negative Reviews Hit Your Profile First
When every client gets the same review link, frustrated customers go straight to Google. One bad review can drop your average rating and cost you dozens of future leads.
Manual Follow-Up Does Not Scale
Sending individual texts or emails to request reviews after each job takes time your team does not have. As your business grows, the follow-up falls off and your review count stagnates.
From completed job to 5-star ask
- 1
Job Completes, Request Fires Automatically
When a technician marks a work order as completed, the system waits a configurable delay (default: 2 hours), then sends the client a review request via SMS, email, or both.
- 2
Client Rates Their Experience
The review request links to a simple rating page branded with your company details. The client selects a star rating from 1 to 5 and optionally adds a comment about their experience.
- 3
Smart Routing Based on Rating
Five-star ratings are redirected to your Google Business Profile review page to post publicly. Ratings of 1 through 4 are captured internally and routed to your team for follow-up, keeping negative feedback private.
- 4
Monitor and Respond to Feedback
View all review responses in your dashboard. Track your average rating, review volume over time, and response rates. Follow up on low ratings before they become public complaints.
What review automation handles
Automated Post-Job Review Requests
Review requests trigger automatically after job completion with a configurable delay. Choose SMS, email, or both channels. No manual effort required from your team.
Smart Rating Gate
The rating gate separates happy clients from unhappy ones. Five-star reviews are directed to Google. Lower ratings are captured privately, giving you a chance to resolve issues before they go public.
Branded Review Landing Page
Clients see a clean, branded page with your company name and logo when rating their experience. The professional design encourages higher response rates compared to generic review links.
Multi-Channel Delivery
Send review requests via SMS for fast response rates or email for detailed follow-up. Use both channels together to maximize the number of clients who respond to your request.
Private Feedback Capture
Low ratings and comments are saved to the client record in your CRM. Your team receives a notification to follow up, turning potential negative reviews into resolved support cases.
Review Analytics Dashboard
Track total reviews requested, response rates, average star rating, and the ratio of positive to negative feedback. Monitor trends over time to measure client satisfaction improvements.
Why reviews matter more in some trades
The service businesses that get the most out of this feature, and the specific way each one uses it.
Before and after GBP Review Requests
Without it
With Smarfle
Owner asks 'remember to leave us a review' and forgets
Auto-fired by workflow on every job completion
Sporadic 5-star reviews, then a year of nothing
Steady review velocity that compounds Google rank
Sample review request SMS
Acme HVAC
Hi {client_first_name}, thanks for choosing Acme HVAC! If you have 30 seconds, we'd love a Google review: smarfle.com/r/acme-hvac. Reply STOP to opt out.
A real review-request SMS
See how automated review requests drive consistent five-star reviews while protecting your reputation from unfiltered negative feedback.
38
Reviews This Month
4.8stars
Avg. Rating
62%
Response Rate
- Posted to Google
Martinez Residence
5 stars, 'Excellent HVAC service, very professional'
- Posted to Google
Oakwood Office Park
5 stars, 'Fast and reliable plumbing team'
- Routed to Support
Summit Dental Group
3 stars, 'Technician was late by 30 minutes'
- Posted to Google
Chen Property Group
5 stars, 'Great quarterly maintenance visit'
Review questions
How does the rating gate prevent negative Google reviews?
Can I customize when review requests are sent?
Will clients receive multiple review requests for repeat jobs?
What Google Business Profile information do I need to set up?
What a request costs
all
Included on Every Plan
Automated review requests with smart rating gates are available on every plan. SMS and email delivery costs are billed at standard pay-as-you-go rates.
View all plansWhat the request depends on
Smarfle against a reputation service
See how Smarfle's approach compares with the tools businesses commonly evaluate alongside us.
Ready to try GBP Review Requests?
Start your 14-day free trial. No credit card required.