Call Tracking alternative
Smarfle vs WhatConverts
WhatConverts exists to prove to somebody that the marketing worked. This page is for the business being reported on, which needs the leads turned into finished jobs rather than into a monthly chart.
A tour of Smarfle with a different service business on every screen, from the first booking to the paid invoice and the review.
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“We run every customer conversation through Smarfle. Texts, emails and reminders are in one place, our customers love paying with Apple Pay, and when we are busy or closed the text bot answers new leads for us.”
What is WhatConverts?
WhatConverts captures calls, web forms, chats and ecommerce transactions, ties each to the source that produced it, and lets whoever owns the account mark a lead quotable, won or lost and attach a value. That last part is what makes the reports useful, because revenue is matched back to channel rather than lead count. Agencies use it heavily for white-label client reporting.
Where WhatConverts works well
Money going into several channels at once is the case for this product. Paid search, organic, social and a directory listing all produce leads, and without something in the middle nobody can say which paid for itself. Each lead is stamped with its source and its outcome, so the monthly conversation about budget is a table rather than an argument.
Where WhatConverts falls short for service businesses
The gaps service business owners hit when WhatConverts is the only tool in the stack.
Marking a lead won is a reporting act
Somebody still has to ring the customer back, find a slot, send a technician and collect the money, and none of that is visible inside a lead tracker.
Priced for the agency, paid for by the business
Lead volume and number count set the bill, and the white-label tier above that exists for somebody else's client reporting rather than for the business running the jobs.
The second system disagrees within a month
Leads are retyped into whatever runs the work, the two records drift, and the reporting stays accurate about marketing while being wrong about everything downstream of it.
Smarfle vs WhatConverts
Side-by-side feature comparison. We surface what's real. "Limited" or "Depends on plan" means the feature exists with material restrictions.
| Feature | Smarfle | WhatConverts |
|---|---|---|
| AI receptionist (answers calls 24/7) | Yes | No |
| Client CRM | Yes | Limited |
| Job scheduling and dispatch | Yes | No |
| Work orders | Yes | No |
| Invoices | Yes | No |
| Payment links and auto-charge saved cards | Yes | No |
| SMS follow-up | Yes | No |
| Email follow-up | Yes | No |
| Review requests | Yes | No |
| GBP rank tracking | Yes | No |
| AI website builder | Yes | No |
| Client portal | Yes | No |
| Sends you customer leads (pay-per-lead directory) | Yes | No |
| Dynamic number insertion on your website | No | Yes |
| Lead value and won or lost tagging for reports | Limited | Yes |
| White-label reporting for agencies | Limited | Yes |
| Ecommerce transaction tracking | No | Yes |
| The lead becomes a scheduled job and an invoice | Yes | No |
Based on publicly available product information.
Why service businesses choose Smarfle over WhatConverts
The reasons owners switch, and the reasons they stick.
Won and lost are states of a job, not labels on a lead
A lead becomes a client, then a visit, then a job with a completion date, then an invoice that is either paid or is not. The revenue figure comes from invoices rather than from somebody tagging a row, which is the difference between entered and collected.
Where a lead came from is written when it arrives
A form on a Smarfle site keeps the campaign parameters the visitor arrived with. A directory request, an inbound text, a booking and a record somebody typed are each marked as what they are, so the source travels on the customer rather than in a report.
The reports are for the person who owns the business
Revenue by service, revenue by month, technician productivity, outstanding balances and job counts sit in the same account as the work that produced them. There is no white-label layer over the top, because there is nobody the owner has to hand a report to.
Not offered by WhatConverts
WhatConverts organizes work you already have. Smarfle also brings you new work.
Smarfle runs a consumer directory of local service businesses and sells the quote requests it captures as pay-per-lead offers, priced flat by trade. You review each lead before paying, at most 3 businesses ever see one request, and repeat customers are always free. Accepted leads land straight in the same CRM that runs your jobs.
Review before you pay
Every quote request arrives masked. Accept it and pay the flat price, or pass for free.
Never resold, never spammed
A request goes to at most 3 local businesses. Duplicates and your existing customers are always free.
Leads become jobs in one tap
An accepted lead is already a client record in your CRM, ready to schedule, quote, and invoice.
Honest take
Best fit when comparing WhatConverts and Smarfle
An agency should keep WhatConverts. The report is the artifact the client is buying and swapping it for an operations platform would be a category error. The businesses worth moving are the ones the agency reports on, who are running the actual jobs out of a spreadsheet beside it.
Smarfle vs WhatConverts pricing compared
The whole stack, line by line, including what each side does not cover.
| What you pay for | WhatConverts | Smarfle |
|---|---|---|
| Entry plan | By lead volume and numbers | Solo $19, 1 user |
| Mid plan | By lead volume and numbers | Starter $99, 5 users |
| Answering | Not offered | From $19, 25c a talk minute |
| Local rank tracking | Not offered | From $19, 2c a scan point |
| Website | Not offered | Starter $99 |
| Realistic stack | Reporting plus a CRM plus answering | $99 |
WhatConverts prices by lead volume and tracking numbers, with white-label reporting on an agency tier above that.
Migrating from WhatConverts to Smarfle
A clear, low-risk path. Most teams are live in under a week.
What migration looks like
There is nothing to migrate in the usual sense. A lead tracker holds a copy of history rather than the operating record, so the order is to run Smarfle for the jobs first, watch a month of leads arrive with their source attached, then decide whether the reporting layer is still earning its place. Export the lead history before cancelling if the marketing record matters to anybody.
- CSV import included
- Free onboarding help
Frequently asked questions about Smarfle vs WhatConverts
The questions teams ask before they switch.
Does Smarfle report revenue by marketing channel?
Is there white-label reporting for agencies?
Can a lead be marked won or lost?
Do forms on my existing website reach Smarfle?
Does Smarfle track chat and ecommerce leads?
Who owns the data if I leave?
Other Call Tracking tools
Try Smarfle instead of WhatConverts
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