Connect the Tools Your Service Business Already Runs On
Stripe, Twilio, Resend, Google Calendar, Google Business Profile, Google Search Console, DataForSEO, Claude, Amazon Polly, Upstash Redis. Native integrations, no Zapier tax.
The Problem
Most service business owners cobble together a stack of standalone tools and wire them with Zapier or duct tape. Costs balloon, things break, and the CRM never has a full picture.
Zapier Gets Expensive Fast
Per-zap pricing means every integration costs $20-$50/mo once you stop hobbyist tier. Ten zaps = another platform bill.
Things Break Silently
Zaps fail in obscure error screens. You find out when a client doesn't get their invoice or a payment isn't reconciled. Detection is manual and late.
Data Is Split
When every integration goes through Zapier, your CRM doesn't know what happened. Reporting is blind to the data that lives in external apps.
How It Works
Connect From Settings
Every integration has a one-page connect flow in settings. OAuth for Google tools, API keys for Stripe/Twilio/Resend, pasted keys for DataForSEO.
Smarfle Handles Auth
Token refresh for OAuth, encrypted storage for API keys, and automatic retries with backoff on every outbound call.
Data Flows Both Ways
Stripe invoices mark Smarfle invoices paid. Twilio inbound SMS logs on the client record. GSC data powers the SEO dashboard. Two-way sync where it matters.
Monitor and Reconnect
Settings page shows each integration's health. Expired OAuth, rate-limited, or misconfigured? You get a banner and a reconnect button.
Key Capabilities
Stripe Subscriptions + Connect
SaaS billing (subscriptions + billing portal) and business→client billing (Connect Express, direct charges, 0.5% platform fee).
Twilio Voice + SMS
Phone number provisioning, inbound SMS with STOP/START handling, voice webhook for the AI receptionist, per-message usage billing.
Resend Email
Transactional email with HTML templates, bounce handling, and per-message billing at $0.01. Also works with Gmail API for send-from-your-domain.
Google Calendar / GBP / GSC
OAuth into Google Calendar for .ics invites, Google Business Profile for post scheduling, Google Search Console for per-org SEO reports.
Claude AI
Anthropic Claude API for email/SMS drafting, work order summaries, voice AI conversations, website content generation. Usage on prepaid wallet.
DataForSEO + Polly + Upstash
DataForSEO for Maps SERP and keyword volume, Amazon Polly for neural TTS voices, Upstash Redis for sliding-window rate limiting.
See It in Action
Integration health from Smarfle service businesses.
Active Integrations
API Calls This Month
Uptime
Stripe (subs + Connect)
Connected, 47 invoices paid this week
Twilio SMS + Voice
Phone number active, 312 SMS sent
Google Search Console
Daily sync, last sync 8h ago
Frequently Asked Questions
No. Every integration is native. You pay the underlying service (Stripe, Twilio, etc.) but not a Zapier middleware fee on top.
Yes, via outgoing webhooks. Smarfle emits 7 event types (client created, WO completed, invoice paid, etc.) with HMAC-SHA256 signatures. Any HTTP endpoint can subscribe.
Retries with exponential backoff for transient errors, circuit-break after sustained failures, and a banner in settings so you know to investigate.
Encrypted at rest in Supabase, scoped per org, never logged. Only the service-role operations can read them; users see placeholders.
Pricing
Integrations Are Included
All integrations are included on every plan. You pay the underlying service providers directly (Stripe fees, Twilio per-message, etc).
Included
View all plans