Where exactly do I paste the script tag?

Inside your site's tag. WordPress: use a 'Headers and Footers' plugin or your theme's header.php. Squarespace: Settings → Advanced → Code Injection → Header. Wix: Settings → Custom Code → Add to Head. Can be added via Google Tag Manager too. Position within doesn't matter; just inside .

How do I know if it's working?

Test at https://search.google.com/test/rich-results. Paste your URL after publishing. Google's tool will validate the schema and show what rich results you're eligible for. Common errors: missing required fields (name + address), invalid phone format, geo coordinates outside valid range.

Will this give me star ratings in Google?

Eligible, but not guaranteed. Google decides whether to show ratings based on signals like (a) ratings come from a recognized review source linked to your GBP, (b) consistency with other on-page schema, (c) traffic + click-through patterns. Self-declared aggregate ratings without third-party validation often don't display, but you should still mark them up.

Why specific business type instead of generic LocalBusiness?

Schema.org has specific subtypes (HVACBusiness, Plumber, Electrician, etc.) that give Google more context. Specific types unlock category-relevant rich results (HVAC: 'find HVAC near me' lists; Plumber: emergency badge). Generic LocalBusiness works but underperforms specific types in our testing.

Do I need geo coordinates?

Recommended. They improve eligibility for the map snippet that appears in 'near me' searches. Get coords by right-clicking your address in Google Maps. Required: latitude (-90 to 90) and longitude (-180 to 180). Tampa FL = 27.9506, -82.4572 (used as default).

Generate one schema per location and add each separately to that location's landing page. For brand-level schema (homepage), use Organization schema linked to multiple LocalBusiness instances via 'department' field. Smarfle's AI Website Builder handles this automatically for multi-branch businesses.

Free tool

Local Business Schema Generator

Generate Google-ready LocalBusiness JSON-LD for your service business in 60 seconds. Paste into your site head.

Try the calculator Start free trial

Free forever, no signup needed, results update instantly

LocalBusiness schema (JSON-LD) helps Google understand your business and earn rich results - review stars, hours, address, phone - directly in search snippets. Smarfle's AI Website Builder generates this automatically for hosted sites, but if your site is on Wix, Squarespace, WordPress, or anything else, you can copy this output into your <head> tag and get the same SEO lift.

No signup, no email

Updates instantly

Built for service businesses

Shareable link to your scenario

Quick startPick your industry to load real-world numbers

Your inputs

Edit any field, results update automatically.

Business type

Most specific Schema.org subtype that fits your business. Specific types unlock category-relevant rich results.

Business name

Website URL

Logo URL

Public URL to your logo image. Recommended for rich results. If you only have one image, paste it here and leave 'Image URL' blank to reuse it.

Image URL (optional, distinct from logo)

Per Schema.org, image is a separate field from logo. Common: storefront photo, vehicle, team. Leave blank to reuse the logo.

Business phone

Business email (optional)

Street address

City

State (2-letter)

ZIP

Country (2-letter)

Latitude (optional but recommended)

Find via Google Maps right-click on your address. Adds map snippet eligibility.

Longitude

Mon-Fri hours (e.g. 08:00-18:00)

Saturday hours (or 'closed')

Sunday hours (or 'closed')

Price range

Schema.org-friendly indicator. Examples: $, $$, $$$, $$$$.

Aggregate rating (e.g. 4.8) - leave 0 to omit

Number of reviews (used with rating)

JSON-LD with <script> tag (paste into <head>)

Drop this anywhere inside your site's <head> tag. No other change needed.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "ABC HVAC",
  "url": "https://www.example.com",
  "telephone": "+15551234567",
  "email": "info@example.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Tampa",
    "addressRegion": "FL",
    "postalCode": "33602",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 27.9506,
    "longitude": -82.4572
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "09:00",
      "closes": "14:00"
    }
  ],
  "priceRange": "$$",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.8,
    "reviewCount": 87
  }
}
</script>

JSON-LD only (no script tag)

If you're injecting via a tag manager that wraps in <script> for you.

{
  "@context": "https://schema.org",
  "@type": "HVACBusiness",
  "name": "ABC HVAC",
  "url": "https://www.example.com",
  "telephone": "+15551234567",
  "email": "info@example.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Tampa",
    "addressRegion": "FL",
    "postalCode": "33602",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 27.9506,
    "longitude": -82.4572
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "09:00",
      "closes": "14:00"
    }
  ],
  "priceRange": "$$",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.8,
    "reviewCount": 87
  }
}

Pre-publish checklist

Issues to fix before going live.

1. Website URL is a placeholder, replace before publishing
2. No logo or image set, Google will warn 'Missing field image (optional)'. Add a logo URL above for full eligibility.

Get this auto-generated on a Smarfle website

Smarfle's AI Website Builder builds your full site in 60 seconds and bakes in LocalBusiness + Service + Review schema automatically. No more manual JSON-LD maintenance.

Save this in Smarfle CRM

Free for 14 days, no credit card

How this calculation works

LocalBusiness schema is structured data Google reads to understand your business. Pasted into your <head> tag, it makes your search snippet eligible for: - Star rating + review count display - Business hours (open now / closed) - Click-to-call phone link - Address with map - Knowledge panel on brand searches We build your schema in three layers: 1. Type + identity: most specific Schema.org subtype that fits your business (HVACBusiness, Plumber, Electrician, etc.) gives Google more context than generic LocalBusiness. 2. Contact + location: PostalAddress + GeoCoordinates power the map snippet. Phone in E.164 format (+15551234567) is required for click-to-call. 3. Hours + price + ratings: openingHoursSpecification per day enables "open now" badges. priceRange shows $$/$$$. AggregateRating (if you have reviews) shows stars in the snippet. Paste the output into your site's <head> tag (or a tag manager). Google picks it up on next crawl. Validate at https://search.google.com/test/rich-results to confirm.

Real scenarios

Find the persona closest to yours, then click to load those numbers into the calculator.

HVAC owner on Wix

Wix site, no JSON-LD. Wants to add schema for SEO.

Generates HVAC-specific schema in 60 sec. Pastes into Wix Custom Code → Header. Validates in Rich Results Test. Eligible for star ratings + map snippet.

Plumber, multi-location

3 branches, wants schema per branch landing page.

Generate one per location, paste each into its branch page. Each location independently eligible for local pack ranking.

Cleaning service, just launched

Brand new business, no reviews yet.

Use the 'Minimal' preset (no rating field). Add aggregateRating later as reviews accumulate. Schema works either way.

Smarfle CRM

Run this in your business, not just in a calculator

These Smarfle features close the loop on what this tool surfaces. Built for local service businesses, used by HVAC, plumbing, electrical, cleaning, lawn care, and 40+ other trades.

Feature

AI Website Builder

Build a full Smarfle-hosted site in 60 sec with LocalBusiness, Service, AggregateRating, individual Review schema all baked in automatically.

Learn more

Feature

Landing Pages

Auto-generated /p/{slug} landing pages include LocalBusiness + FAQPage schema for every business.

Learn more

Feature

Search Console

Once your schema is live, monitor impressions + click-through directly inside Smarfle. No need to context-switch to GSC.

Learn more

Frequently asked questions

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Missed Call Revenue Calculator

Estimate how much revenue your business loses every month from missed phone calls.

Ready to put this into practice?

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