Know Exactly Which City to Expand Into Next
Smarfle's market study tool ranks nearby cities by demand, competition saturation, demographics, and drive time so your next branch is data-backed, not a guess.
The Problem
Picking the next city to serve is one of the highest-stakes decisions a service business owner makes, and most are made off a gut feel and a Google Maps pin drop.
Gut-Feel Expansion Fails
Owners expand into the city where their cousin lives or the suburb with the biggest houses. They skip competition, income, and drive-time math and end up losing money on a branch that never scales.
Market Research Is Expensive
A consultant-produced market study costs $2,000 to $10,000 and takes weeks. Most owners skip it and regret it.
Cannibalization Is Invisible
Opening a second branch 15 minutes from the first can steal revenue instead of growing it. Without drive-time analysis, you do not see the overlap until the bookings cannibalize.
How It Works
Pick an Origin and Scope
Start from one of your branches or drop a free address. Set the radius, pick the services you want to compete on, and choose Quick Scan ($10), Standard ($20), or Full ($30).
Smarfle Gathers the Data
Census ACS demographics, DataForSEO keyword volume, and a live Google Maps SERP snapshot for each candidate city. All cached for 90 days so re-runs are cheap.
Five-Axis Scoring
Each city gets a Demand, Market, Income, Gap, and Proximity score. Tune the weights with a slider or pick a preset (Balanced, High-ticket, Volume, Underserved, Hyperlocal) to match your strategy.
Compare, Handoff, Export
Compare up to 3 cities side-by-side, then one-click handoff to create a branch + service area + location page. Export a rich PDF report for your team or investors.
Key Capabilities
Wallet-Funded, Flat-Rate Pricing
Quick Scan $10, Standard $20, Full $30. All plans get access. Pay from your prepaid wallet, no subscription upsell.
5-Axis Scoring You Can Tune
Demand (search volume), Market (population), Income (median household), Gap (underserved by competitors), Proximity (drive time). Weight tuner saved per org.
Live Competition Snapshot
Top-20 Google Maps competitor list for each candidate city, with review count, rating, and address. See exactly who you are up against.
Cannibalization Flag
Candidates that overlap with your existing service area get a cannibalization flag so you do not pour budget into a branch that steals from another.
Manual Pinned Cities
Pin cities you already had in mind. Pinned candidates bypass the filters and always show up in the ranked table for direct comparison.
Multi-Page PDF Report
Export a 10-page PDF with cover, KPIs, methodology, ranked table, top-3 deep dive, and live weight chip. Share with partners or save to your files.
See It in Action
How a real pest control business used Expand Business to pick their next two branches.
Cities Analyzed
Top Score
Study Cost
Round Rock, TX
Demand 82 • Gap 91 • Proximity 78
Pflugerville, TX
Demand 74 • Gap 83 • Proximity 80
Cedar Park, TX
Demand 71 • Gap 62 • Proximity 75
Leander, TX
Demand 58 • Gap 74 • Proximity 65
Frequently Asked Questions
Yes. Expand Business is available on all plans (Starter, Professional, Business). You pay per study from your prepaid wallet, no upgrade required.
Demographics from US Census ACS (cached 90 days), search volume from DataForSEO, competitor snapshot from live Google Maps SERP, and drive time from Google Directions API.
Yes. Census data is cached 90 days per city, so re-running a study on the same origin hits cache for demographics and only pays for fresh SERP and keyword data.
Smarfle creates a new branch with the candidate city's address, adds a service area for that city, and spins up a location page on your website. You are live in that city in two clicks.
Pricing
$10 / $20 / $30 Per Study
Quick Scan runs fewer candidates with cached data for $10. Standard adds more candidates and fresh SERP for $20. Full gives the complete 5-axis analysis, PDF report, and comparison tools for $30. All wallet-funded.
$30 per Full study
View all plans